{"id":9896,"date":"2016-10-31T10:37:34","date_gmt":"2016-10-31T10:37:34","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9896"},"modified":"2024-12-13T10:23:24","modified_gmt":"2024-12-13T10:23:24","slug":"7-keys-success-ecommerce","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/","title":{"rendered":"7 Keys to Success in Ecommerce"},"content":{"rendered":"<h4>We here at RepricerExpress have a confession to make: we like <a href=\"https:\/\/www.buzzfeed.com\/?country=uk\">Buzzfeed<\/a>. We like it because putting things in listicle form makes it easy to read, fun to follow, and thirsty for more. And when dealing with something that seems broad on paper, like how to rock it in the world of ecommerce, it\u2019s just much easier to attack them one point at a time.<\/h4>\n<h2>1. Utilize Web Responsiveness<\/h2>\n<p>We\u2019re no longer in the Dark Ages, aka that time when using the interwebs was solely limited to heavy, clunky desktops. Now, in the Age of Enlightenment, we\u2019ve got people going at it on more devices than you can shake a stick at and you have to create a site that works on all of them.<\/p>\n<p>Take this example on how <strong>not<\/strong> to do things. The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Toronto_Public_Library\">Toronto Public Library<\/a> is the biggest library system in all of Canada and the largest neighbourhood-based system in the world&#8230;and yet they don\u2019t have a website designed for phones. Don\u2019t be the TPL and make sure your page is designed with web responsiveness in mind.<\/p>\n<h2>2. Keep a Consistent Design Across Platforms<\/h2>\n<p>You know how we just said you should optimise for mobile viewing? One of the downsides is the smaller the device, the more fat you have to trim. However, that should never come at a cost of creating different aesthetics for different platforms. You\u2019ve got a brand and a style, and that should be easily visible no matter what device your consumer is using.<\/p>\n<h2>3. Keep it Simple, Sweetheart<\/h2>\n<p>The <a href=\"http:\/\/whatis.techtarget.com\/definition\/KISS-Principle-Keep-It-Simple-Stupid\">KISS method<\/a> is important in just about every facet of life, but especially so in ecommerce. Your goal is increasing sales\/profit\/revenue \u2014 the more difficult it is for people to find what they\u2019re looking for, the more your bottom line suffers. Think of the difference in a 100m race and a steeplechase race: the former has its entrants running in a straight line from start to finish, while the latter have to contend with puddles and hurdles in their paths.<\/p>\n<p>One really neat way you can simplify things for your shoppers is using cookie crumbs so they can easily keep track of routes. Another is to have a hamburger menu in the top (mobile) with obvious choices to select from or product categories with subcategories (desktop).<\/p>\n<h2>4. The Photos, It\u2019s Always about the Photos<\/h2>\n<p>Ever gone swiping on Tinder? Who do you swipe right on, and who gets a left? Yup, photos are the first thing that catches someone\u2019s attention, so make \u2018em count. If your photos don\u2019t look great, unique and of high quality, people are just gonna swipe left on you.<\/p>\n<h2>5. Back up Your Claims with Reviews<\/h2>\n<p>Just saying you\u2019ve got awesome products is like having your mom tell the world just how smart and talented you are. The rest of the world smells bias, so you\u2019ve got to back it up with objective opinions. The best way to do that is with customer reviews, and reviews that feature prominently.<\/p>\n<h2>6. Show Signs of Security<\/h2>\n<p>We don\u2019t mean a healthy dose of self-confidence, but tangible evidence shoppers are buying in a safe place. Display your SSL certificate to prove that what happens in your Vegas, stays in your Vegas.<\/p>\n<h2>7. Want Lasting Success in Ecommerce? Be Helpful and Available<\/h2>\n<p>Chances are, no matter how well you\u2019ve followed our advice and tested various approaches on real-world people, you\u2019ll still encounter those special snowflakes who somehow find something to have questions about. When \u2014 not if \u2014 that happens, avail yourself to them and help them with a McDonald\u2019s-worthy smile on your face. Not only can it help boost your sales, but it\u2019s just the right thing to do<\/p>\n<h4>We\u2019ll pause for a second while all y\u2019all take a second to absorb the sheer wizardry that just happened in this <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> blog post. Good now? Awesome, now it\u2019s on to the next bit of magic. When you sign up now, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">you get the first 15 days absolutely free<\/a>! We\u2019re thinking the same thing: this calls for a congratulatory pint.<\/h4>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We here at RepricerExpress have a confession to make: we like Buzzfeed. We like it because putting things in listicle form makes it easy to read, fun to follow, and thirsty for more. And when dealing with something that seems broad on paper, like how to rock it in the world of ecommerce, it\u2019s just [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-9896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Keys to Success in Ecommerce<\/title>\n<meta name=\"description\" content=\"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Keys to Success in Ecommerce\" \/>\n<meta property=\"og:description\" content=\"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-31T10:37:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T10:23:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"7 Keys to Success in Ecommerce\",\"datePublished\":\"2016-10-31T10:37:34+00:00\",\"dateModified\":\"2024-12-13T10:23:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\"},\"wordCount\":706,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\",\"url\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\",\"name\":\"7 Keys to Success in Ecommerce\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png\",\"datePublished\":\"2016-10-31T10:37:34+00:00\",\"dateModified\":\"2024-12-13T10:23:24+00:00\",\"description\":\"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage\",\"url\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png\",\"contentUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png\",\"width\":880,\"height\":587,\"caption\":\"The Ecommerce Marketing Mix\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.repricerexpress.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Amazon\",\"item\":\"https:\/\/www.repricerexpress.com\/amazon\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"7 Keys to Success in Ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.repricerexpress.com\/#website\",\"url\":\"https:\/\/www.repricerexpress.com\/\",\"name\":\"RepricerExpress\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.repricerexpress.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\",\"name\":\"RepricerExpress\",\"url\":\"https:\/\/www.repricerexpress.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2023\/11\/RepricerExpress-Logo.png\",\"contentUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2023\/11\/RepricerExpress-Logo.png\",\"width\":490,\"height\":83,\"caption\":\"RepricerExpress\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/repricerexpress\",\"https:\/\/x.com\/repricerexpress\",\"https:\/\/www.instagram.com\/repricer.express\/\",\"https:\/\/www.linkedin.com\/company\/repricerexpress\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\",\"name\":\"Seamus Breslin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e136e11504f3e39bb710499fa505d85231f8ab8a5cbed323a3c0d834e726345b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e136e11504f3e39bb710499fa505d85231f8ab8a5cbed323a3c0d834e726345b?s=96&d=mm&r=g\",\"caption\":\"Seamus Breslin\"},\"description\":\"Designer, marketer and all things ecommerce related.\",\"sameAs\":[\"http:\/\/www.repricerexpress.com\"],\"url\":\"https:\/\/www.repricerexpress.com\/author\/seamusbreslin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Keys to Success in Ecommerce","description":"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"7 Keys to Success in Ecommerce","og_description":"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.","og_url":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/","og_site_name":"RepricerExpress","article_publisher":"https:\/\/www.facebook.com\/repricerexpress","article_published_time":"2016-10-31T10:37:34+00:00","article_modified_time":"2024-12-13T10:23:24+00:00","og_image":[{"width":880,"height":587,"url":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png","type":"image\/png"}],"author":"Seamus Breslin","twitter_misc":{"Written by":"Seamus Breslin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#article","isPartOf":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/"},"author":{"name":"Seamus Breslin","@id":"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc"},"headline":"7 Keys to Success in Ecommerce","datePublished":"2016-10-31T10:37:34+00:00","dateModified":"2024-12-13T10:23:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/"},"wordCount":706,"publisher":{"@id":"https:\/\/www.repricerexpress.com\/#organization"},"image":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png","articleSection":["Amazon","FBA","News","Tips"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/","url":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/","name":"7 Keys to Success in Ecommerce","isPartOf":{"@id":"https:\/\/www.repricerexpress.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png","datePublished":"2016-10-31T10:37:34+00:00","dateModified":"2024-12-13T10:23:24+00:00","description":"Discover the 7 keys to eCommerce success with RepricerExpress. Learn strategies to optimize your business and boost sales.","breadcrumb":{"@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#primaryimage","url":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png","contentUrl":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/marketing-for-online-sellers.png","width":880,"height":587,"caption":"The Ecommerce Marketing Mix"},{"@type":"BreadcrumbList","@id":"https:\/\/www.repricerexpress.com\/7-keys-success-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.repricerexpress.com\/"},{"@type":"ListItem","position":2,"name":"Amazon","item":"https:\/\/www.repricerexpress.com\/amazon\/"},{"@type":"ListItem","position":3,"name":"7 Keys to Success in Ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/www.repricerexpress.com\/#website","url":"https:\/\/www.repricerexpress.com\/","name":"RepricerExpress","description":"","publisher":{"@id":"https:\/\/www.repricerexpress.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.repricerexpress.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.repricerexpress.com\/#organization","name":"RepricerExpress","url":"https:\/\/www.repricerexpress.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.repricerexpress.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2023\/11\/RepricerExpress-Logo.png","contentUrl":"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2023\/11\/RepricerExpress-Logo.png","width":490,"height":83,"caption":"RepricerExpress"},"image":{"@id":"https:\/\/www.repricerexpress.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/repricerexpress","https:\/\/x.com\/repricerexpress","https:\/\/www.instagram.com\/repricer.express\/","https:\/\/www.linkedin.com\/company\/repricerexpress"]},{"@type":"Person","@id":"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc","name":"Seamus Breslin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.repricerexpress.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e136e11504f3e39bb710499fa505d85231f8ab8a5cbed323a3c0d834e726345b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e136e11504f3e39bb710499fa505d85231f8ab8a5cbed323a3c0d834e726345b?s=96&d=mm&r=g","caption":"Seamus Breslin"},"description":"Designer, marketer and all things ecommerce related.","sameAs":["http:\/\/www.repricerexpress.com"],"url":"https:\/\/www.repricerexpress.com\/author\/seamusbreslin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/posts\/9896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/comments?post=9896"}],"version-history":[{"count":0,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/posts\/9896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/media\/2620"}],"wp:attachment":[{"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/media?parent=9896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/categories?post=9896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.repricerexpress.com\/wp-json\/wp\/v2\/tags?post=9896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}