{"id":9840,"date":"2016-08-31T10:35:45","date_gmt":"2016-08-31T09:35:45","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9840"},"modified":"2020-03-20T10:50:51","modified_gmt":"2020-03-20T10:50:51","slug":"4-valuable-ways-win-email-marketing-ecommerce","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/4-valuable-ways-win-email-marketing-ecommerce\/","title":{"rendered":"4 Valuable Ways to Win at Email Marketing for Ecommerce"},"content":{"rendered":"

There are two main ways to bringing in revenue: gaining new customers, and retaining the existing ones. And for the former, one of the best ways you can achieve this is with a slickly-run email marketing campaign. Because unless you\u2019re in the business of selling caskets (in which case RepricerExpress<\/a> still wishes you the best), your focus is probably going to be not on one-time customers, but on repeats.<\/h4>\n

#1 Start Off by Identifying Where You Want to End Up<\/h2>\n

There are so many different ways to attack email marketing that you\u2019ll fare best if you can clearly plot out what your goals are. Do you want to strengthen communication with your clients, or would you rather focus on increasing repeat sales? Maybe you\u2019re concerned you don\u2019t have enough first-time buyers and want to attract more, or maybe your repeat customers are drifting away because you haven\u2019t been addressing their concerns and feedback enough.<\/p>\n

And hey, maybe you have several areas you want to address \u2014 that\u2019s perfectly okay. Just try and cap your goals list at no more than three so you don\u2019t dilute your email marketing too much. Any more than a small handful and you\u2019ll be both spending too much time on this and failing to zero in enough on each one.<\/p>\n

If you\u2019re still stuck on which goals to address, think about this: the best email marketing campaigns are the ones where you track the metrics and progress. When you can see concrete results, you tend to do better than with abstract efforts.<\/p>\n

#2 Pick the Best Helpers for Your Goals<\/h2>\n

If you\u2019re going to assemble an Ikea bookcase, you\u2019ll need an Allen key and not a hammer or drill. The same goes with email marketing. Each type of campaign has unique needs that call for specialized tools, especially when your goal is maximum results with minimal\/most efficient efforts. And it should be said that there is almost no good reason for doing it solely by hand, so keep automation in mind.<\/p>\n

There are plenty of platforms out there that do different jobs for different prices. It\u2019s kind of like buying a car. Sure, you may be able to afford that Corvette, but if you\u2019re only going to be driving it around in dense urban traffic or live in the country and need to haul around heavy loads, it\u2019s a bit of a waste. Find the right vehicle for your needs, but remember you don\u2019t have to stay married to it. Play around with each one until you settle on one that feels right in your hands.<\/p>\n

#3 Start Adding People to the List<\/h2>\n

What does every email marketing campaign need to be successful? That\u2019s right \u2014 emails! And the easier you can make it for people to sign up, the better your campaign will run. There are so many different ways of doing this it\u2019s easy to get bogged down in where to start, but here are some of our favourites:<\/p>\n