{"id":9770,"date":"2016-08-17T10:48:36","date_gmt":"2016-08-17T09:48:36","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9770"},"modified":"2020-03-06T10:37:31","modified_gmt":"2020-03-06T10:37:31","slug":"ecommerce-social-media-cheat-sheet","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ecommerce-social-media-cheat-sheet\/","title":{"rendered":"7 Amazing Tips to Help You Win Ecommerce Social Media!"},"content":{"rendered":"<h4>Social media \u2014 intended to connect with others, but too often to post selfies. However, as <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> will explore, if you\u2019re going to make it as a star merchant in this day and age, you\u2019ll need your own social media cheat sheet to help you excel. Hey, if you can\u2019t beat \u2018em, join \u2018em!<\/h4>\n<h2>Tip 1: Find Your Voice<\/h2>\n<p>Before you can begin to connect with others on social media, you have to figure out what you want to say. Are you appealing to a casual, young-ish audience, or more of an older, sophisticated demographic? Formulating your message into a neat, elevator-pitch style will help with consistency and identifying you to the product.<\/p>\n<h2>Tip 2: Which Soapbox is Right for You?<\/h2>\n<p>Social media is more than just Facebook and Twitter and picking out which platform(s) works best for you is the second step. You\u2019ll want to work with more than one, but not so many you\u2019re spreading yourself too thin. Forging online relationships takes time and signing up for too many accounts means you just won\u2019t have the time to make an impact on all of them. Plus, you might miss the chance to connect with potential consumers by not working with the platforms <em>they\u2019ve<\/em> signed up for.<\/p>\n<h2>Tip 3: Associate Yourself with a Logo or Graphic<\/h2>\n<p>Words aren\u2019t the only tools you\u2019ll be using with social media; you\u2019ll also need non-verbal language to link you with your brand. Think of commerce giants like Apple, Facebook and IBM \u2014 all you need to do is look at their logo to instantly know who they are. And that should be your goal, too.<\/p>\n<h2>Tip 4: Use a Consistent Tone<\/h2>\n<p>You know how you can tell if Stephen King, Hemingway, D.H. Lawrence or John Irving wrote a book based on their writing style? That\u2019s because their turns of phrases are consistent in each work, and that\u2019s something you want to work towards, too. This one has a bit of a learning curve to it because it takes time to cement your style, but it\u2019s definitely something worth investing in. The key is to just&#8230;write. Write a journal, write little stories, write anything. The more you write, the more you\u2019ll be able to create a tone that\u2019s distinctly yours (and something your buyers will associate with just you).<\/p>\n<h2>Tip 5: Post Relevant Content (i.e. No Selfies)<\/h2>\n<p>Your business social media accounts should be used for just that, your business. Skip the selfies and cat memes, and only share content that complements, boosts or highlights your business\u2019s essence. One hint? Don\u2019t overload on self-promotional posts, but balance it out with things like blog posts, industry articles and campaign specials.<\/p>\n<h2>Tip 6: Share News and Updates<\/h2>\n<p>Closely tied to the above tip is sharing content that involves you\/your business directly. If you\u2019ve opened or moved a brick-and-mortar location, post that. If you\u2019re going to be featuring a keynote speaker at an upcoming event, post that. And if you\u2019ve moved into a new sphere of accomplishment, also post that (and don\u2019t forget to credit your buyers as the biggest reason for it happening \u2014 and maybe consider offering a thank-you gift in return, like a coupon or discount).<\/p>\n<h2>Tip 7: Don\u2019t Try and Take on All the Work Yourself<\/h2>\n<p>You can spend <em>oodles<\/em> of time on social media, even at the expense of focusing your energy on other worthwhile, necessary areas of work. There are plenty of apps out there, like Hootsuite, Google Analytics, Buffer and Gleam, that can help streamline operations so you\u2019re not doing twice the work with half the results.<\/p>\n<h4>One neat benefit of interacting with people online is it tends to lead to increased sales because you\u2019re building an authentic trusted brand. And once those hits convert into sales, you\u2019ll need <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> to handle the increased traffic efficiently. Think of us as one those handy-dandy tools like the ones listed in Tip 7 that halve your work and double your results, and with <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">a 15-day free trial<\/a> to boot.<\/h4>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media \u2014 intended to connect with others, but too often to post selfies. However, as RepricerExpress will explore, if you\u2019re going to make it as a star merchant in this day and age, you\u2019ll need your own social media cheat sheet to help you excel. Hey, if you can\u2019t beat \u2018em, join \u2018em! Tip [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":8375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-9770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Amazing Tips to Help You Win Ecommerce Social Media!<\/title>\n<meta name=\"description\" content=\"Want to get that competitive edge when selling online? Use social media! 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