{"id":9764,"date":"2016-07-25T15:17:23","date_gmt":"2016-07-25T14:17:23","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9764"},"modified":"2024-12-13T16:55:20","modified_gmt":"2024-12-13T16:55:20","slug":"what-is-amazon-launchpad","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/","title":{"rendered":"What is Amazon Launchpad?"},"content":{"rendered":"<h4>Remember when mashups hit the music scene hard and you\u2019d get combinations like <a href=\"https:\/\/www.youtube.com\/watch?v=pln7NWRA1dE\">Jay-Z and Linkin Park<\/a>? Well, the same sort of thing has happened with <a href=\"https:\/\/www.amazon.com\/Amazon-Launchpad\/b\/ref=topnav_storetab_lp?ie=UTF8&amp;node=12034488011\">Amazon Launchpad<\/a> where it\u2019s special deals-meets-startups and <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is all over it like white on rice.<\/h4>\n<h2>Amazon Launchpad: The Latest Venture from Amazon<\/h2>\n<p>Consumers shop on Amazon for a plethora of reasons (cheaper prices, home delivery, hard-to-find products). But every now and then, Amazon does something really cool that helps out people on both sides of the virtual counter.<\/p>\n<p>With Launchpad, Amazon is targeting start-ups eager to break into the online industry and helping them showcase their products to the millions of shoppers already on the marketplace. It\u2019s both a feel-good gesture and a savvy marketing move on Amazon\u2019s part \u2014 the start-ups are afforded a bit more time to focus on bettering their brand and product, and shoppers get earlier access to cool and cutting-edge products.<\/p>\n<h2>How Well Does it Work in Real Life for Both Parties?<\/h2>\n<p>Much of what happens in life, never minding Amazon, is subjective and really comes down to personal taste. So whether Amazon Launchpad will be a good fit for you tends to correlate with the following:<\/p>\n<ul>\n<li><strong>You\u2019re a creative person:<\/strong> A lot of the products we\u2019re seeing being rolled out by the start-ups on Launchpad have to do with future-y ideas, like mobile projectors, robots, toilet night lights (yes, really), GPS pet trackers and more. These are definitely not the types of things that usually trend on Amazon, which gives us an indication that the start-ups featured here are thinking well outside the box.<\/li>\n<li><strong>You tend to look closely at ads:<\/strong> Launchpad features more ad placement options for merchants than usual, so if you\u2019re the type of seller or buyer who values this, Launchpad could be for you. Plus, Launchpad is part of the Vine program, which translates into free samples for in-depth product reviews.<\/li>\n<li><strong>You participate in the Vendor program:<\/strong> For at least right now, Amazon Launchpad is only open to Vendor program participants and not Seller Central ones. We\u2019ve written all about what\u2019s involved with <a href=\"http:\/\/www.repricerexpress.com\/amazon-vendor-central-vendor-express\/\">Vendor Central and Vendor Express<\/a> before, if you need a brush up on the topic.<\/li>\n<li><strong>You want to broaden your reach in the global network:<\/strong> Amazon has millions and millions of users worldwide, with Launchpad an excellent choice for branching outside of the U.S. market.<\/li>\n<\/ul>\n<p>And at the other end of the spectrum, you may want to rethink your personality if you check off the following:<\/p>\n<ul>\n<li><strong>You believe you can make your product work anywhere:<\/strong> With Amazon Launchpad being available (for now?) only to Vendor Central and Express participants, the decision of viability is completely in Amazon\u2019s corner. And if Amazon decides your product won\u2019t sell enough, then you\u2019re out of both a potentially larger audience <strong>and<\/strong> the samples you sent them. Bummer.<\/li>\n<li><strong>You want to maximise profit:<\/strong> If your product has a razor thin profit margin, you may want to think twice about showcasing it on Amazon Launchpad. That\u2019s because you\u2019ll have to take on extra fees, like their fulfilment costs, selling costs, bearing the brunt of the wholesale discount and more.<\/li>\n<li><strong>You want to be able to reprice exactly how, and when, you want:<\/strong> Unfortunately, you\u2019d become the small fish in this market because Amazon\u2019s primary focus will be on selling to buyers, not on padding your coffers. You just won\u2019t be able to guarantee total control over product pricing.<\/li>\n<li><strong>You like to get paid quickly:<\/strong> This <strong>definitely<\/strong> won\u2019t be happening, as Vendor Express metes out payment up to two months after the order has been confirmed. If you\u2019re a business\/start-up that\u2019s in the early stages and\/or hard up for money, this could be very lean times for you for the first 60+ days.<\/li>\n<\/ul>\n<h4>All in all, we\u2019re kinda liking this Amazon Launchpad idea. But if you decide not to go for it, then <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is still strongly in your corner. We leave all the pricing options totally up to you so you can be as competitive and successful as you want to be. And because we don\u2019t believe in pressure tactics, <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">your first 15 days are free<\/a> so you can take your time to explore all the magic that can happen.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Remember when mashups hit the music scene hard and you\u2019d get combinations like Jay-Z and Linkin Park? Well, the same sort of thing has happened with Amazon Launchpad where it\u2019s special deals-meets-startups and RepricerExpress is all over it like white on rice. Amazon Launchpad: The Latest Venture from Amazon Consumers shop on Amazon for a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-9764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Amazon Launchpad?<\/title>\n<meta name=\"description\" content=\"Explore what Amazon Launchpad is and how it can benefit your eCommerce business. RepricerExpress shares key insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Amazon Launchpad?\" \/>\n<meta property=\"og:description\" content=\"Explore what Amazon Launchpad is and how it can benefit your eCommerce business. RepricerExpress shares key insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-25T14:17:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-13T16:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/take-amazon-sales-to-next-level-3-tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"What is Amazon Launchpad?\",\"datePublished\":\"2016-07-25T14:17:23+00:00\",\"dateModified\":\"2024-12-13T16:55:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/take-amazon-sales-to-next-level-3-tips.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\",\"url\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/\",\"name\":\"What is Amazon Launchpad?\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/what-is-amazon-launchpad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/take-amazon-sales-to-next-level-3-tips.jpg\",\"datePublished\":\"2016-07-25T14:17:23+00:00\",\"dateModified\":\"2024-12-13T16:55:20+00:00\",\"description\":\"Explore what Amazon Launchpad is and how it can benefit your eCommerce business. 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