{"id":9674,"date":"2016-05-25T11:47:28","date_gmt":"2016-05-25T10:47:28","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9674"},"modified":"2024-12-12T14:54:23","modified_gmt":"2024-12-12T14:54:23","slug":"amazon-vendor-central-vendor-express","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-vendor-central-vendor-express\/","title":{"rendered":"Amazon Vendor Central and Amazon Vendor Express"},"content":{"rendered":"

In a previous post, we looked at Amazon Vendor Central vs Amazon Seller Central.<\/a> In this post, we’re going to discuss Amazon Vendor Central and Amazon Vendor Express to help you discover which is the best fit for you.<\/strong><\/p>\n

Update 21.03.18: Last week, Amazon\u00a0announced that they will be shutting down Vendor Express. Any business that was using Vendor Express will now have to sell their products themselves as a third- party seller on Amazon\u00a0or find another option. One of these other options would be selling to an online retailer at wholesale pricing who will manage the Amazon sales channel for them. So this program shutting down should be a good thing for FBA sellers\u00a0and may present some new opportunities for wholesale sourcing.<\/em><\/p>\n

Details of Amazon Vendor Central<\/h2>\n

If you’ve sold even one thing on Amazon, then you know Seller Central is a vital part of the operation. It\u2019s where the brains and heart live and where you make all the magic happen. It\u2019s also for third-party or individual sellers, giving you a couple different payment options depending on the volume of your sales.<\/p>\n

Vendor Central, on the other hand, is better suited for manufacturers and distributors (aka first-party sellers) who act as suppliers to Amazon directly. You either make your own stuff or get it wholesale from a manufacturer, sell it in bulk to Amazon, they sell it at a higher price to individuals and then pay you some of the profits. But to get in on this option, you have to get an invitation from Amazon \u2014 there\u2019s (currently?) no option to sign up for it.<\/p>\n

Along with the obvious benefits (guaranteed sales from Amazon, potentially bigger<\/em> volume of sales, access to cool perks and programs), there are a couple of downsides. Actually, we can only really think of two: you don\u2019t really get to choose how much each item sells for individually because Amazon will set that price, and receiving payment isn’t instantaneous the way it would be with Seller Central. But hey, it\u2019s pretty cool to name Amazon (!!) as one of your buyers, no?<\/p>\n

Details of Amazon Vendor Express<\/h2>\n

If you think of Vendor Express not so much as a different product from Vendor Central, but rather a streamlined version of the same thing, you\u2019ll have a better idea of how it works going forward. It operates in much the same way, with a few differences. For instance:<\/p>\n