{"id":9595,"date":"2016-04-26T10:02:07","date_gmt":"2016-04-26T09:02:07","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9595"},"modified":"2020-09-24T12:22:47","modified_gmt":"2020-09-24T11:22:47","slug":"amazon-seller-feedback-guide","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-seller-feedback-guide\/","title":{"rendered":"Amazon Seller Feedback &#8211; Everything You Need to Know in 2020"},"content":{"rendered":"<p><strong>Probably the toughest part about breaking into <a href=\"http:\/\/www.repricerexpress.com\/how-to-sell-on-amazon\/\">selling on Amazon<\/a> is cultivating a good base of buyers. You might get one or two people poking around, but you can&#8217;t pay the bills with just curiosity. One of the most sure-fire ways RepricerExpress knows to getting established on Amazon is by building up a coterie of feedbacks so that you can snowball more and more buyers into getting on-board.<\/strong><\/p>\n<h2>Are You the Type of Amazon Seller Who Should be Asking for Feedback?<\/h2>\n<p>Hang on. Before you roll your eyes and say that <em>all<\/em> Amazonians should be seeking seller feedback and that that\u2019s a redundant question to ask, there are actually a few cases where it may not be of utmost importance (i.e. the super casual seller).<\/p>\n<p>But take a quick look below to see if you\u2019re one of the sellers who <em>would<\/em> benefit from soliciting seller feedback.<\/p>\n<ul>\n<li>If you\u2019re<strong> brand new<\/strong> and want to get established.<\/li>\n<li>If you\u2019re established and find yourself up against a wall because of <strong>other sellers selling similar items.<\/strong><\/li>\n<li>If you\u2019re driven by\u00a0<strong><a href=\"http:\/\/www.repricerexpress.com\/how-to-increase-your-amazon-buy-box-percentage\/\">winning the Buy Box<\/a>.<\/strong><\/li>\n<li>If you\u2019re selling a <strong>private label<\/strong> and want to protect yourself from others piggybacking on your ASIN.<\/li>\n<li>If you\u2019re <strong>reselling<\/strong> other products.<\/li>\n<\/ul>\n<p>Having said that, there\u2019s a bit of a craft in maximising feedback so you get the best all-around.<\/p>\n<h2>Measure Twice, Cut Once, and Get the Feedback That\u2019ll Most Help You Out<\/h2>\n<p>Okay, so now we&#8217;ve established you\u2019re the type of seller who should be gently prodding buyers to say something (hopefully nice!) about you, but what sort of plan should you follow that\u2019ll ensure you do it right? Well, if you can tie your shoelaces, brush your teeth or toast a piece of bread, then you have the skills to handle this part.<\/p>\n<p><strong>Step 1: After the Order\u2019s Been Confirmed\/Shipped<\/strong><\/p>\n<p>You want to strike while the iron\u2019s hot and the purchase is still fresh in your buyer\u2019s mind, but not so soon that it looks like you\u2019re tugging on their shirtsleeve, saying, \u2018Can I have your feedback? Can I have your feedback?\u2019<\/p>\n<p>The ideal time-frame is between <strong>24-48 hours after<\/strong> the order\u2019s been confirmed and\/or shipped, and it\u2019s mainly so your email doesn&#8217;t get swallowed up by Amazon\u2019s automated one. Why is this important? Because you want to separate yourself from Amazon as your own friendly entity.<\/p>\n<p><strong>Step 2: Following up with Them<\/strong><\/p>\n<p>Unless you&#8217;ve got that great buyer who provides feedback right away, there\u2019s a good chance you\u2019ll have to send a follow-up email. There are two ways you can do this as well.<\/p>\n<p>If you sent your first email after the order was confirmed, send the second one after the item was marked as being out for delivery. And if you sent the first email after the order was shipped, then pen the second email 24-48 hours after the buyer received their product.<\/p>\n<p><strong>Step 3: Keep These Metrics in Mind as Motivation<\/strong><\/p>\n<p>So far, we&#8217;ve only said that seller feedback is important and you should be trying to get it. But\u2026why? What is it about seller feedback that makes it so crucial to succeeding?<\/p>\n<p>There are four criteria Amazon uses to gauge your performance as a seller, and they are:<\/p>\n<ul>\n<li><strong>Late Shipping Rate:<\/strong> In your account, you have a bunch of orders that aren&#8217;t confirmed by the time they\u2019re expected to be shipped. Now take that number, and divide it by the number of orders in a specific time-frame and you&#8217;ve got your late shipping rate. If that number gets above 4%, you could be in some trouble (i.e. account suspension).<\/li>\n<li><strong>Refund Rate:<\/strong> This one\u2019s pretty simple to calculate \u2014 number of refunded orders divided by total orders in a time-frame. Communicating with your buyers can help reduce the refund rate so your account stays in good standing.<\/li>\n<li><strong>Pre-Fulfilment Cancellation Rate:<\/strong> If an order gets cancelled before you can fulfil it, then you\u2019ll want to take the total number of those and divide it by the total number of <em>all<\/em> orders. However, unlike your late shipping rate of 4%, you\u2019re only allowed to reach 2.5% before Amazon starts getting concerned.<\/li>\n<li><strong>Order Defect Rate:<\/strong> This is probably one of the areas were talking to your buyer and getting their feedback matters most, as it encompasses so many different things \u2014 negative feedback, credit card chargeback or A-to-Z Guarantee claim. If you had to focus on only one of those areas, we\u2019d say reducing\/eliminating negative feedback would be it.<\/li>\n<\/ul>\n<h2>Optimize Your Amazon Prices for Free<\/h2>\n<p>Try RepricerExpress free for 15 days, no credit card needed.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11085 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png\" alt=\"Amazon repricing software free trial\" width=\"1280\" height=\"550\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Probably the toughest part about breaking into selling on Amazon is cultivating a good base of buyers. You might get one or two people poking around, but you can&#8217;t pay the bills with just curiosity. One of the most sure-fire ways RepricerExpress knows to getting established on Amazon is by building up a coterie of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-9595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Seller Feedback Explained (2020 Guide)<\/title>\n<meta name=\"description\" content=\"RepricerExpress covers all aspects of Amazon seller feedback\u2014who should be getting feedback and when&#039;s the best time to ask buyers&#039; for it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-seller-feedback-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Seller Feedback Explained (2020 Guide)\" \/>\n<meta property=\"og:description\" content=\"RepricerExpress covers all aspects of Amazon seller feedback\u2014who should be getting feedback and when&#039;s the best time to ask buyers&#039; 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