{"id":9519,"date":"2016-03-22T10:05:05","date_gmt":"2016-03-22T10:05:05","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9519"},"modified":"2020-03-31T16:25:14","modified_gmt":"2020-03-31T15:25:14","slug":"ebay-cassini-search-explained","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/","title":{"rendered":"eBay Cassini Search Explained"},"content":{"rendered":"<p><strong>The value of a good product page cannot be stated enough. Many sellers mistakenly think it\u2019s so buyers can have an easy time navigating their page, but in actuality, a well-designed product page serves the purpose of <em>getting<\/em> potential buyers to your page. <a title=\"SellerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> knows that in order to get to the top, you have to build a solid foundation, so we\u2019re going to explore how you can decode the mysteries behind eBay\u2019s Cassini search engine to maximum benefit.<\/strong><\/p>\n<h2>It\u2019s Quality Instead of Quantity Now<\/h2>\n<p>Remember the old days of writing listings and trying to cram as many keywords in there as possible? Cassini will largely put an end to that, as the algorithm behind it is now more sophisticated and can discern between quality and quantity. This little list involves some of the things you may have been guilty of in the past, and should probably think about amending.<\/p>\n<ul>\n<li><strong>Keyword stuffing:\u00a0<\/strong>This is the practice of putting in as many keywords in as possible until you\u2019ve used up all the characters allowed, regardless of whether buyers would find it relevant. The old thinking was that the more you entirely covered your bases, the higher eBay would bump you up in search rankings.<br \/>\n<em><strong>What to do instead:<\/strong> <\/em>Focus on the order of your keywords by putting the most important information first, and use precisely the number of keywords that describe your product \u2014 not more, and certainly not less.<\/li>\n<\/ul>\n<ul>\n<li><strong>Item specifics:<\/strong> When you\u2019re writing up a product listing, pay close attention to all the boxes with checkmarks and don\u2019t pass over them because you\u2019ve already got them in the title\/description. These are important and you\u2019ll want to make sure your listing registers a hit in every available space.<br \/>\n<strong><em>Pro tip:<\/em><\/strong> You can add an item if you find it\u2019s not there.<\/li>\n<\/ul>\n<ul>\n<li><strong>Categories:<\/strong> Selling an item that\u2019s a little ambiguous as to what category it fits into? The old practice would have dictated to put it into multiple categories. Now, though, Cassini is smarter and places more value on relevance.<br \/>\n<strong><em>What to do instead:<\/em> <\/strong>Think carefully about the category your product fits into and whether or not you\u2019re trying to broaden your reach by selecting more than one category. The goal is to be accurate and precise, not toss out a large fishing net and hope it comes up full.<\/li>\n<\/ul>\n<h2>Seller Feedback Matters Now More Than Ever<\/h2>\n<p>For a while, you may have thought that one or two lousy reviews wouldn\u2019t harm you in the grand scheme of things. Maybe you\u2019d have a slightly lower rating than you\u2019d like, but that wouldn\u2019t knock you down in the search rankings\u2026would it?<\/p>\n<p>Before the answer would have been \u2018probably not\u2019 but as you can guess, that\u2019s changed to a \u2018yes\u2019. <a title=\"About Money - Make eBay's Cassini Search Work for You\" href=\"http:\/\/ebay.about.com\/od\/sellingeffectivel1\/a\/Make-Ebays-Cassini-Search-Work-For-You.htm\">Cassini<\/a> is strongly geared toward the buyer, which means you have to really focus on having a sterling reputation. Let the bad reviews pile up \u2014 or have an open resolution case or compliance notice \u2014 and Cassini will place you lower in the search.<\/p>\n<p>And time really isn\u2019t on your side if this happens.<\/p>\n<p>Let\u2019s say you act super quickly and work on closing all open cases. Even if this takes a day, how many potential sales have you lost out on because you were ranked X spots lower than usual? This also applies to <a title=\"The Wall Street Journal - Hoping to Fix Bad Reviews? Not So Fast\" href=\"http:\/\/www.wsj.com\/articles\/SB10000872396390444840104577548982072928526\">fixing negative feedback<\/a> \u2014 have you done everything in your power to make things right with the buyer, or have you simply swallowed one sub-par review? And have you considered the following as a way to <a title=\"Kiss Metrics - 10 Ways to Make Customers Fall in Love with Your Business\" href=\"https:\/\/blog.kissmetrics.com\/true-love-with-customers\/\">keep customers happier<\/a>?<\/p>\n<ul>\n<li>Free shipping<\/li>\n<li>An excellent return policy<\/li>\n<li>Fast response time to questions<\/li>\n<li>Offering discounts or sales<\/li>\n<li>Competitive prices<\/li>\n<li>1-day processing time<\/li>\n<li>Several good-quality images<\/li>\n<\/ul>\n<h2>Final Thoughts<\/h2>\n<p>Being an online seller in today\u2019s world sure isn\u2019t easy, and we can sympathise with everything that\u2019s being thrown at you. With the landscape constantly shifting, there\u2019s one thing you can rely on to stay steady and that\u2019s <a title=\"SellerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. When you request\u00a0<a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">your free trial<\/a>, you get a product that\u2019s consistent and easy to use, helps you increase sales and profits and gives you that extra edge in reaching for superstardom in ecommerce.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-13830 size-full\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta.png\" alt=\"eBay repricing free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2020\/02\/ebay-repricing-software-cta-800x344.png 800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The value of a good product page cannot be stated enough. Many sellers mistakenly think it\u2019s so buyers can have an easy time navigating their page, but in actuality, a well-designed product page serves the purpose of getting potential buyers to your page. RepricerExpress knows that in order to get to the top, you have [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8,9],"tags":[],"class_list":["post-9519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebay","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBay Cassini Search Explained<\/title>\n<meta name=\"description\" content=\"In order to get to the top, you have to build a solid foundation. Discover how you can decode the mysteries behind eBay\u2019s Cassini search engine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay Cassini Search Explained\" \/>\n<meta property=\"og:description\" content=\"In order to get to the top, you have to build a solid foundation. Discover how you can decode the mysteries behind eBay\u2019s Cassini search engine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-22T10:05:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T15:25:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/starting-online-business-amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"eBay Cassini Search Explained\",\"datePublished\":\"2016-03-22T10:05:05+00:00\",\"dateModified\":\"2020-03-31T15:25:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\"},\"wordCount\":717,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/starting-online-business-amazon.jpg\",\"articleSection\":[\"eBay\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\",\"url\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/\",\"name\":\"eBay Cassini Search Explained\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/ebay-cassini-search-explained\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/starting-online-business-amazon.jpg\",\"datePublished\":\"2016-03-22T10:05:05+00:00\",\"dateModified\":\"2020-03-31T15:25:14+00:00\",\"description\":\"In order to get to the top, you have to build a solid foundation. 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