{"id":9430,"date":"2016-02-22T09:16:12","date_gmt":"2016-02-22T09:16:12","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9430"},"modified":"2024-12-13T13:00:30","modified_gmt":"2024-12-13T13:00:30","slug":"how-to-build-a-successful-wordpress-ecommerce-site","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/how-to-build-a-successful-wordpress-ecommerce-site\/","title":{"rendered":"How to Build a Successful WordPress Ecommerce Site"},"content":{"rendered":"

The great thing about using WordPress is that it\u2019s ridiculously easy to use. You can either chose from one of their many<\/em> templates, or configure the PHP\/HTML\/CSS to make things entirely your own. And with so many plug-ins, it\u2019s impossible not to configure it so that you can use something like RepricerExpress<\/a> to get even further ahead. Here\u2019s how to make it work for you.<\/h4>\n

Decide How Much Help You\u2019ll Want<\/h2>\n

In the intro, we briefly mentioned you can either start your WordPress<\/a> ecommerce site from scratch, or set things up a pre-existing template. If you want to go with the former, then you\u2019ll need a bit of coding experience under your belt. WordPress uses the PHP language, but if you\u2019re already versed in another language, whether it\u2019s Ruby, JavaScript or something else, you shouldn\u2019t have too hard of a time in making a go of things.<\/p>\n

You can also use one of the templates they have and choose from a free (not recommended) or paid template (better quality and selection). And if you want to configure an existing template to really suit your needs, you can go behind the scenes and mess around with the code to add or remove things. Plus, if you know how to build your own plug-ins, you can make your WordPress ecommerce site completely indistinguishable from anyone else\u2019s.<\/p>\n

Choose How You Want Your Products to Appear<\/h2>\n

In the most basic sense, you can choose between a horizontal or vertical layout.<\/p>\n

If we had to choose, RepricerExpress would probably select the vertical (aka \u2018standard view\u2019) layout because it\u2019s clean, easy on the eyes and tends to follow the path of ecommerce giants, like Amazon<\/a> and eBay. Why mess with a proven product? You know they\u2019ve spent millions in testing to see which customers prefer, so why not take advantage of that?<\/p>\n

Of course, it goes without saying that you should put in only amazing photos (and we\u2019ve written plenty about that<\/em>), but also offer a selection of them with a zoom feature, too. You\u2019ll probably also want to put in videos that show and explain how your products work, even if you think they already have a fairly universal level of understanding. People like videos, so give them what they want.<\/p>\n

Ooh, and we also can\u2019t forget to stress the importance of writing good product descriptions. No matter which alignment you choose, look at awesome product descriptions and try to model yours after theirs. Oh yeah, and don\u2019t forget about optimising the product titles so they stand out in terms of SEO!<\/p>\n

Clearly Outline What You\u2019re All About<\/h2>\n

Remember that part in Alice in Wonderland<\/em> where she\u2019s playing a game of croquet<\/a> and the balls are made of hedgehogs and the mallets of live flamingoes? Alice can\u2019t play croquet, let alone win, because the rules keep changing and she has no idea what\u2019s what.<\/p>\n

You want your WordPress ecommerce site to be the opposite of Alice\u2019s croquet game by clearly outlining what your policies are. If you don\u2019t allow returns, say so explicitly. If people have to spend a certain amount before they qualify for free shipping, also say so. And if you have sizing charts, certain methods of payment or any other snippets of info that would make a shopper\u2019s life easier, put it all up there in an FAQ section.<\/p>\n

Don\u2019t Forget about the Niggly Little Details<\/h2>\n

When you\u2019re assembling your WordPress ecommerce site, there are several other little things to keep in mind:<\/p>\n