{"id":9381,"date":"2016-03-21T10:30:58","date_gmt":"2016-03-21T10:30:58","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9381"},"modified":"2018-12-12T09:59:12","modified_gmt":"2018-12-12T09:59:12","slug":"ecommerce-guide-google-adwords","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/ecommerce-guide-google-adwords\/","title":{"rendered":"The Ecommerce Guide to Google Adwords"},"content":{"rendered":"

Whether you\u2019ve been at ecommerce for a while or you\u2019re just starting out, Google Adwords can be one of your best friends. It\u2019s powerful, user-friendly and easy to use, and can be just the thing you need to take your business to the next level. And once you\u2019ve implemented that successfully, use RepricerExpress<\/a> to take advantage of the boom in sales.<\/h4>\n

The Benefits of Google Adwords<\/h2>\n

Benefit:<\/strong> One common misconception we come across with Google Adwords is people think it\u2019s just for ecommerce businesses. Not necessarily! As long as your intention is to draw traffic to your venture, Google Adwords can be a great fit. The point of it is to raise interest and attract traffic to your business, whether you are in ecommerce or some other industry\/business.<\/p>\n

Benefit:<\/strong> Google Adwords is ridiculously easy to use. You make a budget of how much money you want to budget for use each day, create a shortlist of the points that need emphasis, and go! Okay, there\u2019s a bit more involved to it than that, but we\u2019ll get to that in just a couple of sections.<\/p>\n

Benefit:<\/strong> Unlike other marketing campaigns, Google Adwords is quantifiable and cost-effective. You get to see exactly how much money works, and in what areas. And you can then tailor your marketing to optimise your cost-per-click spending.<\/p>\n

Takes Hardly Any Time to Learn<\/h2>\n

Any good ecommerce guide to using Google Adwords should make things as simple as possible, but in this case, GA has pretty much done the work for us. In fact, there are just three steps to follow.<\/p>\n

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  1. Make an Ad:<\/strong> We recommend staying away from fancy, high-tech options (for now) and sticking to a text-based ad. Write in the present tense and use plenty of action words to create a sense of urgency and excitement, like highlighting any sales or specials you\u2019ve got going on. And make sure to pad your ad with plenty of relevant keywords to up the chance that potential buyers will hit upon your store.<\/li>\n
  2. URL:<\/strong> This is a small point, but an important one. Your destination URL should match, character for character, the spot where your product is. For example, don\u2019t list your store homepage if you\u2019re advertising an item found on page 3 on your store site.<\/li>\n
  3. Billing Info: <\/strong>If you want your Google Adwords campaign to work, you have to pay the man. That means putting in your billing information so that it matches. And if you\u2019ve got a promotion code, put that in there, too, so that you can start off with your free credit.<\/li>\n<\/ol>\n

    Fine-Tuning Your Google Adwords Campaign<\/h2>\n

    There are a couple of last pointers we want to mention so that you can optimise your money right from the get-go.<\/p>\n