{"id":9362,"date":"2016-02-02T10:02:56","date_gmt":"2016-02-02T10:02:56","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9362"},"modified":"2020-09-24T12:22:43","modified_gmt":"2020-09-24T11:22:43","slug":"amazon-search-engine-page-results","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-search-engine-page-results\/","title":{"rendered":"Understanding Amazon\u2019s Search Engine Page Results (SERP)"},"content":{"rendered":"

If you\u2019re just starting to sell online (i.e. six months or under), then one of the biggest factors you\u2019ve got to be aware of is how their search engine operates. Virtually everyone who grew up in the digital age has some notion of how Google operates, but one of the biggest mistakes you can make is thinking it works similarly to Amazon.<\/strong><\/p>\n

In this post, RepricerExpress<\/a> will explore Amazon\u2019s Search Engine Page Results (SERP) and how you can tweak it to your own benefit.<\/p>\n

Amazon SERP: Your Best Friend in eCommerce<\/h2>\n

Right off the bat, you\u2019ve got to configure your way of thinking to suit Amazon\u2019s search model, as its capacity for product searches is about three times that of Google\u2019s. That\u2019s a huge number, and it\u2019s only continuing to grow. And with it comes a certain set of operating criteria that can make your selling life a whole lot easier. Having said that, let\u2019s take a look at some of the main differences and what it means for you.<\/p>\n

How Data is Structured<\/h3>\n

With Google<\/a>, you\u2019re fairly open to add whatever kind (and amount) of structure you want to your site. It\u2019s pretty free-wheeling over in Google-world, but not so much in Amazon. They\u2019ve got things like data fields (i.e. name, definition, description, etc.), and even the values that go in each field (i.e. character count). It\u2019s a highly structured way of composing a page, and it leads to SERPs that\u2019ll come out with consistent results.<\/p>\n

Differentiating Between Search Rank and Conversion Rate<\/h3>\n

Put novel content on your page on a regular basis, and Google will tend to reward you with a higher search rank. But that\u2019s not necessarily of the same importance with Amazon, as they tend to value conversion rate more.<\/p>\n

Related reading:<\/strong> How to increase your ecommerce conversions<\/a><\/p>\n

What they care about most is how well your products sell<\/a>. It\u2019s a bit ironic because you can have a super turbo optimised site that be an ace for Google\u2019s search engine, but if you can\u2019t complement it with actual sales, it\u2019s of little use for Amazon. And what are some of the things Amazon values most for its own ranking factors?<\/p>\n