{"id":9330,"date":"2016-04-19T10:00:24","date_gmt":"2016-04-19T09:00:24","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9330"},"modified":"2020-04-24T14:55:10","modified_gmt":"2020-04-24T13:55:10","slug":"amazon-keyword-tools","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-keyword-tools\/","title":{"rendered":"The Importance of Amazon Keyword Tools"},"content":{"rendered":"

If you\u2019ve been slacking on using Amazon Keyword Tools when selling online, you\u2019ve got to fix that right away. Knowing what terms buyers are searching for can make the difference between being in the red or in the black. But first, read up on why RepricerExpress<\/a> thinks it\u2019s so important to do so.<\/h4>\n

The Importance of Amazon Keyword Tools<\/h2>\n

Let\u2019s look at fishing for a second. There are essentially two different ways you can catch fish:<\/p>\n

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  1. Putting out a big net and hoping to catch as much as possible, even if there might be some gruff along with your catch.<\/li>\n
  2. Using a very specific type of bait to target a certain type of fish, even though you might be narrowing the quantity of fish you haul in.<\/li>\n<\/ol>\n

    Using Amazon Keyword Tools<\/strong> is like the second method of fishing. You\u2019re using data as one of your tools to target customers as specifically as possible, looking for the right kind of \u2018bait\u2019 to sell products that a key demographic will find attractive. This data is real, it\u2019s in real-time, and it\u2019s one of the many resources you should be using in building your business exponentially.<\/p>\n

    But \u2014 how to you maximise its effectiveness?<\/p>\n

    Get a Catalogue Campaign Going for Organisational Purposes<\/h2>\n

    In order to get the best idea possible of which Amazon keywords will suit your products, you\u2019ve got to first set up a catalogue campaign in Sponsored Products<\/strong>. This will enable you to get your catalogue represented so that you can start poaching the best keywords that suit your purposes.<\/p>\n

    From there, grab a copy of the Search Term Report<\/strong> (Advertising Reports section in Seller Central) so you can see the data on each keyword term. While you won\u2019t be able to see the direct association with SKU and keyword, you\u2019ll be able to get a pretty good idea of how certain keywords behave in general.<\/p>\n

    Research Keywords for at Least a Week<\/h2>\n

    In order to get a decent sample size, you\u2019ll have to keep looking at your keywords for at least seven days. Going at it for at least a week will give you a solid idea of which keywords are consistently performing highly, and which ones are more of a fluke. To get a really good idea of keyword performance, we recommend creating an Excel spreadsheet where you can track the data on each one you harvest. Here are some areas you\u2019ll want to focus on:<\/p>\n