{"id":9329,"date":"2016-01-19T11:30:33","date_gmt":"2016-01-19T11:30:33","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9329"},"modified":"2020-09-24T12:22:42","modified_gmt":"2020-09-24T11:22:42","slug":"how-to-compete-with-amazon","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/how-to-compete-with-amazon\/","title":{"rendered":"Learn How You Can Compete with Amazon"},"content":{"rendered":"

Amazon\u2019s a mighty big beast to tangle with, but that shouldn\u2019t stop you from trying. Truly successful sellers will take anyone on \u2014 but only when they\u2019re prepared to do so. To get to that place, read up on what tips RepricerExpress<\/a> has to offer. It doesn\u2019t take as much as you think to be the David that slew Goliath.<\/strong><\/p>\n

Recognise Your Strengths and Play to Them<\/h2>\n

Look, Amazon is a giant with an inventory the size few \u2018stores\u2019 can rival. It\u2019s like the NFL in America: they practically own a day of the week, so there\u2019s not much sense in trying to take over Sundays when they\u2019ve already got such a stranglehold on it. Avoid trying to grow and grow your inventory to match theirs. You just won\u2019t succeed that way.<\/p>\n

Another thing to consider is your domain name. It\u2019d be awesome if you could get some variation of Amazon.com, but that\u2019s just not going to happen. It\u2019d be like Windows trying to change their name to Apple \u2014 just not smart at all.<\/p>\n

So, what can<\/em> you do? Simple, here you go.<\/p>\n

1. Carve Out Your Own Identity<\/h3>\n

The first step in taking on Amazon is becoming what they\u2019re not<\/em>, and what they are is a purveyor of, well, everything<\/em>. If you\u2019re a little lost right now, let\u2019s break things down a bit. Amazon\u2019s sort of like Walmart in that you can find pretty much anything there. But the opposite of that is they\u2019re not a niche boutique that specialises in anything, and that\u2019s where you come in.<\/p>\n

Narrow down your product inventory to just a few selection items and own<\/em> that sh-, er, shop. And by owning it, we mean adding on the special touches that Amazon neglects, like email marketing campaigns and content marketing.<\/p>\n

2. Offer Ace Customer Service<\/h3>\n

We\u2019ll give credit where credit\u2019s due \u2014 Amazon has a pretty good customer support system in place. But it\u2019s not exactly personalised or custom-made, and that\u2019s how you can compete with them. Do things like answer the phone yourself and greet shoppers, take extra little steps that aren\u2019t normally part of your business plan, and even consider being like this store<\/a>.<\/p>\n

3. Brand Your Own Style of Shipping<\/h3>\n

Again, we have to give props to Amazon for having really amazing shipping options<\/a>. You can get things as soon as the end of the day, if you\u2019re willing to pay for it. There\u2019s probably no way you can go head-to-head with it, but you can<\/em> create your own style of shipping that\u2019s uniquely yours.<\/p>\n

And what about if Amazon catches on to what you\u2019re doing and tries to oust you? Well, here are some things to try out.<\/p>\n

Fighting Back Against Amazon<\/h2>\n

Try out these approaches if Amazon puts on the pressure in trying to make you back down.<\/p>\n

Get Exclusive with Suppliers<\/h3>\n

If you can create an ironclad agreement with one or more suppliers where they\u2019ll sell to you under the proviso they won\u2019t also sell to Amazon, you\u2019re hedging your bets that you can\u2019t be taken over. On a really big scale, this is an example of a trust where big companies team up to block out the little guys; you\u2019re doing it on a smaller scale to block out Amazon from your radar.<\/p>\n

Work Out Special Terms with Your Suppliers<\/h3>\n

Closely tied to the above point, try and work out a contract with your suppliers where there\u2019s some flexibility. One of the best ways of doing this is to have a stock exchange in place where, if Amazon suddenly starts selling Product A that\u2019s in your inventory, you can exchange Product A for Product B (similar, but not exact) to merrily continue along.<\/p>\n

Play Around with Your Prices<\/h3>\n

As a faithful reader of RepricerExpress<\/a>, you had to know that repricing was going to eventually factor in. But there\u2019s merit in this \u2014 if you can alter your prices in accordance to supply and demand, you\u2019ll inch yourself that much closer to a Buy Box<\/a>.<\/p>\n

Know When to Hold \u2018em, Know When to Fold \u2018em, Know When to Walk Away, and Know When to Run<\/h3>\n

If there\u2019s one thing Kenny Rogers<\/a> taught us, it\u2019s that the most consistent winners have a good read on when to stick it out and when to call it a day. There are just going to be some times when Amazon\u2019s strong-handed tactics are too much for any seller, and it\u2019ll be time for you to liquidate.<\/p>\n

It\u2019s not a fun option, but wouldn\u2019t you rather end up with something in your pocket than simply the pride of riding things out until the end? And doing so on Amazon\u2019s terms instead of your own?<\/p>\n

Start Repricing Today<\/h2>\n

So, we very briefly talked about using repricing to compete aggressively with Amazon, but there\u2019s a lot more to RepricerExpress<\/a> than just that. But if you\u2019re not convinced, take us out for a test ride by signing up for a 15-day free trial<\/a>.<\/p>\n

\"Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon\u2019s a mighty big beast to tangle with, but that shouldn\u2019t stop you from trying. Truly successful sellers will take anyone on \u2014 but only when they\u2019re prepared to do so. To get to that place, read up on what tips RepricerExpress has to offer. It doesn\u2019t take as much as you think to be […]<\/p>\n","protected":false},"author":3,"featured_media":7624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-9329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"\nLearn How You Can Compete with Amazon<\/title>\n<meta name=\"description\" content=\"Is is possible to compete with Amazon on their own marketplace? Discover when and how you can still get a share of the sales and Buy Box against Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/how-to-compete-with-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learn How You Can Compete with Amazon\" \/>\n<meta property=\"og:description\" content=\"Is is possible to compete with Amazon on their own marketplace? 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