{"id":9278,"date":"2016-10-19T12:09:13","date_gmt":"2016-10-19T11:09:13","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9278"},"modified":"2024-12-13T12:57:48","modified_gmt":"2024-12-13T12:57:48","slug":"have-you-done-a-holiday-ecommerce-checkup","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/have-you-done-a-holiday-ecommerce-checkup\/","title":{"rendered":"3 Great Last-Minute Ecommerce Holiday Seller Tips"},"content":{"rendered":"

Hang on a second, young grasshopper. RepricerExpress<\/a> wants you to go through a little ecommerce checkup list before you start prepping for holiday marketing and advertising. After all, the more prepared you are, the less time you\u2019ll have to spend on the end result. An ounce of preparation and pound of cure, after all.<\/h4>\n

1. Take Every Action to Make Sure Your Site is Always Spiffy, Working and Efficient<\/h2>\n

During the Black Friday brouhaha in the United States (and Canada, too, to a lesser extent), merchants knew well in advance they had to put in a lot of legwork to deal with the extra traffic. However, one store, Best Buy, apparently didn\u2019t get the memo.<\/p>\n

For about two hours on 27 November, the Canadian version of the Best Buy website stopped working the way it should<\/a>. Most of the problems were centered around the checkout process, with buyers either unable to complete their purchases or having their credit cards charged without orders going through. It\u2019s not known how many millions the company lost, but the ironic part is Best Buy owns Geek Squad, a tech fix-it-all company that\u2019s supposed to be adept in this sort of stuff.<\/p>\n

The lesson in all this is simple: do whatever it takes to ensure your website is always up and running smoothly the way it should.<\/p>\n

2. Distinguish Between Cash Flow, Revenue and Profit<\/h2>\n

It\u2019s easy to lump everything together, but there are very specific differences between the three.<\/p>\n

So, let\u2019s take a look.<\/p>\n