{"id":9277,"date":"2018-02-01T09:30:13","date_gmt":"2018-02-01T09:30:13","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9277"},"modified":"2020-09-24T12:22:41","modified_gmt":"2020-09-24T11:22:41","slug":"halt-decline-in-amazon-sales","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/halt-decline-in-amazon-sales\/","title":{"rendered":"9 Tips to Help Stop a Decline in Your Amazon Sales"},"content":{"rendered":"

It can be worrisome to see any sort of dip in your Amazon sales. There are sometimes when that downturn is natural, but when it starts to become a pattern, read RepricerExpress<\/a>\u2019s tips on how to turn that frown upside down. Here are nine reasons why you may be experiencing a decline in your Amazon sales.<\/strong><\/p>\n

1. You\u2019re Just Not That Visible on Amazon<\/h2>\n

When buyers first go on Amazon, that search bar at the top is one of the first places they\u2019ll click. And if your store isn\u2019t on the first page \u2014 even the first half of the first page \u2014 that pops up, then you can probably kiss a sale goodbye. Amazon ranks sellers\u2019<\/a> products based on keywords from product titles and search terms.<\/p>\n

How to fix:<\/strong> Use as many as your allotted 250 characters to craft an excellent product title, using specific words and phrases.<\/p>\n

2. Your Product Descriptions Are Too Vague or Inaccurate<\/h2>\n

Let\u2019s say you\u2019ve rocked the product title enough to rank high on the initial search. If your Amazon sales are still declining, it could be because your product descriptions<\/a> aren\u2019t enough to pique people\u2019s interest strongly.<\/p>\n

How to fix:<\/strong> Go over your descriptions and make sure they\u2019re honest, clearly written, fully descriptive and relevant to the product.<\/p>\n

3. You\u2019re Not Very On Top of Product Fulfilment<\/h2>\n

It\u2019s one thing to make a sale and send out the item. It\u2019s quite another to keep your buyer looped in at every step along the way.<\/p>\n

Not only should you have a little time cushion in case anything goes wrong (i.e. bad weather, shipping interruption, customs problems, etc.), but you should be keeping in touch with both customers and Amazon.<\/p>\n

How to fix:<\/strong> Once someone buys an item, let Amazon know so they can send buyers an email letting them know their purchase is on their way.<\/p>\n

\"Price<\/p>\n

4. You\u2019re Not Using Fulfilment by Amazon<\/h2>\n

Unless you\u2019re a small-time seller (i.e. not moving many goods each day or month), it doesn\u2019t make much sense not<\/em> to use FBA<\/a>. It just takes care of so much work for you, from picking and fulfilling orders to handling customer support.<\/p>\n

How to fix:<\/strong> Just\u2026sign up for FBA.<\/p>\n

5. Your International Buyers Can\u2019t Access Your Product<\/h2>\n

If you\u2019re only to one market, you\u2019re potentially missing out on a ton of sales, and in a couple of ways. The first is that you\u2019re just not getting the exposure you could be getting. The second is that if buyers are torn between your product and another, they\u2019ll tend to go with the one that\u2019s closer to home.<\/p>\n

How to fix:<\/strong> Get started right away on branching out into different global markets. You\u2019ve got 10 in the Amazon marketplace to choose from.<\/p>\n

6. You Handle Bad Sales Poorly<\/h2>\n

Not every single sale is going to go right, and you have to have an excellent backup plan ready for when things do go south. Email them to find out what was wrong, try to fix any mistakes, get into contact with Amazon if you feel like something went seriously wrong \u2014 just because you\u2019ve had a bad sale doesn\u2019t mean it has to stay that way.<\/p>\n

How to fix:<\/strong> Stop viewing poor sales as permanent, and work on changing the situation, even after its happened.<\/p>\n

7. Your Feedback is on the Scarce Side<\/h2>\n

When consumers are stuck on which seller to go with, especially when the product and its price are pretty much the same, they\u2019re going to look at reviews and ratings as the next tool to help them choose. This shows you\u2019ve got a solid background in selling merchandise, which, in turns, builds credibility.<\/p>\n

How to fix:<\/strong> Use Amazon feedback software<\/a> to boost your seller feedback rating.<\/p>\n

8. Your Profile Metrics May Not Be Where They Should Be<\/h2>\n

Hey, you know what? Sometimes declining Amazon sales can simply be chalked up to not paying enough attention to your sale metrics. There are a bunch of criteria on there that show where you score and lose points, so logging in there regularly can show you where you have to improve on.<\/p>\n

How to fix:<\/strong> Bookmark your sales metrics page, check in on it regularly, and alter your performance to achieve higher makes in all areas.<\/p>\n

9. You\u2019re Not Fixing Listing Errors Quickly Enough<\/h2>\n

There are so many ways in which you can be making mistakes with your listings, but here are some of the most common areas:<\/p>\n