{"id":9251,"date":"2016-01-11T10:26:41","date_gmt":"2016-01-11T10:26:41","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9251"},"modified":"2018-12-12T09:59:18","modified_gmt":"2018-12-12T09:59:18","slug":"7-ways-increase-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/7-ways-increase-ecommerce-sales\/","title":{"rendered":"7 Ways to Increase Your Ecommerce Sales in 2016"},"content":{"rendered":"

As an ecommerce merchant, you have one goal: maximise profit as much as possible. One of the most straightforward ways of doing that is to increase your ecommerce sales, so let RepricerExpress<\/a> help you get 2016 off to a great start with seven great tips.<\/h4>\n

1. Streamline Your Site\u2019s Design<\/h2>\n

The main reason why a search engine like Google<\/a> far outranks one like Yahoo! is because the former has so much more of a cleaner and simpler design. When you visit Yahoo!, you\u2019re bombarded with ads, news articles and links to\u2026\u2019stuff\u2019. And in between that ungodly mess is a search bar somewhere.<\/p>\n

The same principles go for your own website. Make it super easy for consumers to shop for what they want, browse and compare products, and then pay for them. The more they have to navigate and the harder they have to try, the less motivated they\u2019ll be to actually complete a sale.<\/p>\n

2. Make Your Site Load Quickly<\/h2>\n

If you\u2019re skilled in web development, focus your attention on AngularJS. It\u2019s a framework that helps you create Single Page Apps (SPAs)<\/a>, which means that the page loads once instead of the browser refreshing every single time the user clicks on something. There\u2019s a bit of a learning curve to it, but either learn it yourself or hire someone to do it for you.<\/p>\n

There\u2019s the temptation to start using all sorts of fancy stuff with AngularJS, but keep it simple so the site loads quickly (remember, every second counts and your users just do not have the patience to sit through seconds and seconds of a page loading). Minimise the number of scripts you use, employ good CSS practices, use HTTP compression, avoid Flash, and use JPG files instead of PNG.<\/p>\n

3. Use Third-Party Services to Upsell<\/h2>\n

No doubt you\u2019ve already practised tons on writing excellent, sell-able copy. But don\u2019t just stop there: use all the help you can get to go even further. There are apps that let buyers see an alternative to the product they\u2019ve selected, once they\u2019ve arrived at the checkout process.<\/p>\n

Why would you want to do this? Simple. They might not have chosen the highest-margin products, and allowing you to offer something else can increase your profit margin. What\u2019s really neat about these apps is you can also set parameters so that it only suggests a product if their shopping cart is at a threshold monetary amount, or run BOGOF sales.<\/p>\n

4. Turn Abandoned Carts into Paid-For Carts<\/h2>\n

According to a study from the Baymard Institute<\/a>, about two-thirds (!!!) of shopping carts are abandoned at the checkout. Two-thirds! That\u2019s huge because it means that you\u2019re only getting one-third of possible purchases. There are plenty of ways to amend this, whether it\u2019s running a little email campaign to gently nudge customers into completing their purchases, tossing in nice perks at the checkout to entice them into pressing \u2018pay\u2019 (like free shipping), or throwing in a discount to make the overall cost a bit less.<\/p>\n

5. Social Media: Learn It, Love It, Use It<\/h2>\n

It almost seems like a clich\u00e9 to keep talking about how important social media<\/a> can be when it comes to increasing ecommerce sales. But if that seems to be the case, it\u2019s because it\u2019s so important and so vastly under-utilised.<\/p>\n

What we mean is that you should have an Instagram<\/a> account to show off product photos (i.e. try playing with filters to show your products being used in real-life ways), open a Facebook store, be a little cheeky with a Twitter account, set up on Etsy, and showcase your inventory on Pinterest. There are tons of tools at your disposal, so make use of as many of them as possible.<\/p>\n

6. Create a Blog and Update it Regularly<\/h2>\n

Google arranges its ranking based on novel content, and one of the best ways of worming your way into the upper echelons is to maintain a keyword-laden blog. Write posts several times a week and discuss industry products and concepts, and have Google notice that you\u2019re always providing new and relevant content.<\/p>\n

7. Make Your Prices Gorgeous to Look At<\/h2>\n

Ultimately, what a lot of conversions come down to is pricing. If you\u2019ve got the best ones on the block, your chances of making that sale over a competitor are greatly increased. But to get there, you\u2019ll need to be smart and efficient about it. Don\u2019t waste your time scouring your competitors\u2019 pages because it\u2019s a task in futility. Instead, let repricing software<\/a> (hi there, RepricerExpress!) do all the heavy lifting for you so you can sit back, relax with a drink and congratulate yourself on another sale in your corner.<\/p>\n

There are so many ways of increasing your ecommerce sales, the only thing stopping you is your own imagination and creativity. RepricerExpress<\/a> also knows it\u2019s important to constantly update your bag of tricks, but one thing that should remain a constant is your repricing software. And if you haven\u2019t yet jumped on board, now\u2019s your chance to take advantage of our 15-day free trial<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"

As an ecommerce merchant, you have one goal: maximise profit as much as possible. One of the most straightforward ways of doing that is to increase your ecommerce sales, so let RepricerExpress help you get 2016 off to a great start with seven great tips. 1. Streamline Your Site\u2019s Design The main reason why a […]<\/p>\n","protected":false},"author":3,"featured_media":4591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-9251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"\n7 Ways to Increase your Ecommerce Sales<\/title>\n<meta name=\"description\" content=\"7 ways to increase your ecommerce sales including using social media and intelligent repricing software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/7-ways-increase-ecommerce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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