{"id":9250,"date":"2015-11-30T10:48:45","date_gmt":"2015-11-30T10:48:45","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9250"},"modified":"2017-03-22T15:09:16","modified_gmt":"2017-03-22T15:09:16","slug":"6-ways-to-beat-your-ecommerce-competition","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/6-ways-to-beat-your-ecommerce-competition\/","title":{"rendered":"6 Ways to Beat Your Ecommerce Competition"},"content":{"rendered":"

There are two ways of being successful in ecommerce: maximising your own capabilities, and beating your competition. We\u2019ve talked plenty about the former, so now RepricerExpress<\/a> is going to take a look at the latter. As a juicy little intro, we\u2019re going to hint that using RepricerExpress is one of the top ways of doing so.<\/h4>\n

1. Understand Your Opponent\u2019s Strengths and Weaknesses<\/h2>\n

We love Sun-Tzu because even though it\u2019s been thousands of years since he wrote The Art of War<\/em>, his writings make a ton of sense. One bon mot that really makes sense when it comes to ecommerce is this:<\/p>\n

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”<\/p><\/blockquote>\n

What we mean by all this is you have to know both your own and your competitors\u2019 strengths and weaknesses to pounce on the latter. No seller is without weaknesses, so find out what your competitors\u2019 are and exploit them to your benefit.<\/p>\n

2. Go Several Steps Higher and Beyond<\/h2>\n

Whatever your competition is doing, up the ante. If they\u2019re selling cotton t-shirts, offer up 100% cotton t-shirts made from local manufacturers that don\u2019t rely on sweatshops. If they\u2019re selling black t-shirts, add red and green and blue t-shirts to your inventory. The basic message is this: increase the superiority and quality of your market so shoppers have no reason to look elsewhere.<\/p>\n

3. Secure a Foothold in the Mobile Marketplace<\/h2>\n

Mobile shopping is growing in huge leaps every year. And in some places in the world (i.e. Asia), smartphones are used far more often than computers. So when you factor in huge companies like Google, Amazon, Apple and PayPal already making their apps mobile-friendly, the only question that remains is why haven\u2019t you? Preparation for this ranges from making your site responsive to a variety of differently-sized devices to integrating APIs for the aforementioned companies.<\/p>\n

4. Make Your Delivery Package More Attractive<\/h2>\n

We\u2019re going to skip over the boring and oft-repeated maxim of offering free shipping<\/a>, which is something you should be considering\/doing anyway. But one way you can beat your ecommerce competition is to make the whole thing more attractive and here are our two favourite ways:<\/p>\n