{"id":9182,"date":"2016-03-03T10:00:43","date_gmt":"2016-03-03T10:00:43","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9182"},"modified":"2024-12-16T13:46:24","modified_gmt":"2024-12-16T13:46:24","slug":"7-amazon-search-secrets-to-help-you-get-noticed","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/7-amazon-search-secrets-to-help-you-get-noticed\/","title":{"rendered":"7 Amazon Search Secrets to Help You Get Noticed"},"content":{"rendered":"

Guest post by Paul Johnson, Co-Founder of Seller Labs<\/em><\/p>\n

We all know the spiel: \u201cYou gotta stuff your product listing with as many keywords possible so it will be searchable on Amazon.\u201d Please tell me you don\u2019t still believe this?<\/strong><\/p>\n

Product search has evolved and there are much more effective methods to get your product noticed in search results that don\u2019t include keyword stuffing. We\u2019re going to present them to you with thorough examples and logical explanations.<\/p>\n

For much of this post, I\u2019ll be paraphrasing Paul Johnson\u2019s presentation: Amazon Search Secrets<\/u>.<\/p>\n

To start, I want to be clear about what this post is NOT. It is not a gimmicky Amazon hack piece. It does not give information that will jeopardize your Amazon account. It will not change things overnight.<\/p>\n

It will, however, GIVE you a roadmap of tactics you need to be implementing into your selling strategy. It will help you extrapolate information from your known sales data and give you a better idea on how to focus your efforts.<\/p>\n

1. People perform more product research on Amazon than Google<\/h2>\n

The world\u2019s biggest search engine and most popular website has its work cut out when it comes to people doing product research.<\/p>\n

Did you know Amazon gets 3 x more product searches than Google?<\/p>\n

When searching for products, people would rather go to the most convenient source. Amazon is always my obvious stop when researching a product. You can read more about it here<\/a> and here<\/a>.<\/p>\n

Amazon is relevant and your listings need to reflect that.<\/p>\n

2. Amazon has a team of problem-solving brainiacs<\/h2>\n

Amazon started a subsidiary company called A9<\/a>, which is based in Silicon Valley and has offices throughout the world. A9 employs some of the best search algorithm computer scientists and is dedicated to solving the issues around showing the most relevant search results from a catalog of hundreds of millions of items.<\/p>\n

A9 developed a product called CloudSearch that allows other programmers to build upon the same technology that powers Amazon\u2019s product search. This is a highly technical tool, but by reading its documentation and tinkering around with it, we have been able to understand how it works, and some possible data points that Amazon has available to refine the results.<\/p>\n

3. Meticulous keyword selection rather than keyword stuffing<\/h2>\n

Less is more. Choose your keywords wisely and make them relevant. Well-chosen keywords increase a product\u2019s visibility, among a number of other things. But let\u2019s just focus on keywords at the moment. The number of product detail page views can increase significantly by adding just one search term. So what does that mean for you? Do your homework. Be specific. Try the rifle approach as opposed to the shotgun approach.<\/p>\n

4. More than one factor determines your products\u2019 search results<\/h2>\n

Just as beneficial as keyword selection is, the price, availability, selection and sales of a product is imperative to its search relevancy.<\/p>\n