{"id":9089,"date":"2017-10-26T08:47:12","date_gmt":"2017-10-26T07:47:12","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9089"},"modified":"2021-01-28T14:35:40","modified_gmt":"2021-01-28T14:35:40","slug":"four-seller-tips-for-black-friday-success","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/four-seller-tips-for-black-friday-success\/","title":{"rendered":"4 Amazing Seller Tips for Black Friday Success!"},"content":{"rendered":"<p><em>Guest post by Nazma Noor from <\/em><a href=\"http:\/\/www.myparceldelivery.com\/\"><em>My Parcel Delivery<\/em><\/a><\/p>\n<h4>Amazon were one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK with more than 7.4 million goods sold. This year, Black Friday is due to fall on 24 November 2017 and is expected to be bigger than ever. Whether you\u2019re a small business or a large online retailer, here are four key tips Black Friday you should look at when planning your sales.<\/h4>\n<p>&nbsp;<\/p>\n<h2>1. Choose your product range carefully<strong><br \/>\n<\/strong><\/h2>\n<p>You\u2019ll see better results if you offer a large discount on a small range of products, compared to a small discount on a large range of products. Seek out the products that you can afford to discount more than your competitors and focus on promoting these.<\/p>\n<p>One product area which works well in the run up to Christmas is gift sets and bundles. Can you make up your own product bundles and gift sets?<\/p>\n<p>Plan how you\u2019re going to market these deals, particularly as there will be lots of other sellers competing in the same space. Do you have an email list to promote your Black Friday deals to existing customers? Do you have new sales banners and other online imagery in production? What about your social media following?<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-11153 size-large\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-1024x440.png\" alt=\"Black Friday repricing\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/Black-Friday-CTA.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Plan for your Black Friday delivery options<\/h2>\n<p>Many retailers were unprepared last year when it came to shipping the larger volume of orders they received on Black Friday, including a number of high profile companies like <a href=\"http:\/\/www.tesco.com\">Tesco<\/a> and <a href=\"http:\/\/www.marksandspencer.com\/\">M&amp;S<\/a> who failed to meet next day delivery options.<\/p>\n<p>If you\u2019re a seller who\u2019s still using the Post Office as your main delivery channel, you should definitely consider an online delivery broker (like My Parcel Delivery) which can offer you access to discounted rates from a range of different courier services, so if your main delivery partner can\u2019t deliver, you have plenty of options available to ensure your customer receives their item in a timely manner.<\/p>\n<p>It\u2019s also worth thinking about the delivery options you\u2019ll be offering for Black Friday purchases, in particular offering a \u201cnext day\u201d delivery service could pose the risk that the items won\u2019t be delivered as promised and lead to unhappy customers.<\/p>\n<p>Whatever you decide on, be sure to communicate the delivery options clearly to your customers and be upfront with them that delivery for items could take longer than normal.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Picking and packing orders<\/h2>\n<p>For smaller sellers who manage their own order fulfilment, don\u2019t underestimate the volume of Black Friday orders you\u2019ll receive. You may need to draft in some extra support to get all your orders picked and packed (particularly if you\u2019re offering bundles and gift sets), so give your friends and family advance notice that they\u2019ll be needed or if you have the resource, draft in some seasonal workers. This will hopefully make your Black Friday order fulfilment less stressful.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Don\u2019t forget refunds and returns<\/h2>\n<p>This is an area that can get overlooked in the rush to be ready for Black Friday, but more orders means the potential for more returns. Many retailers extend their returns policy during the festive period, so that less time is spent dealing with returns during this peak trading period. Consider if you\u2019re going to offer an extended returns period and if so, find the best way to communicate this to your customers.<\/p>\n<p>The other aspect to consider when looking at returned stock, is whether you\u2019ll be able to re-sell it over the rest of the Christmas season.<\/p>\n<p>&nbsp;<\/p>\n<h2>Get ready for Black Friday<\/h2>\n<p>Sign up today and get a free 15-day trial of <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">Amazon and eBay repricing software<\/a>. No credit card required. Cancel at any time. If you&#8217;ve got any questions, just use the live chat option on the bottom right of your screen.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img decoding=\"async\" class=\"alignnone wp-image-11085 size-large\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest post by Nazma Noor from My Parcel Delivery Amazon were one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK with more than 7.4 million goods sold. This year, Black Friday is due [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-9089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Four Amazing Seller Tips for Black Friday Success!<\/title>\n<meta name=\"description\" content=\"Guest blog by My Parcel Delivery\u2014Four seller tips for Black Friday success on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/four-seller-tips-for-black-friday-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Four Amazing Seller Tips for Black Friday Success!\" \/>\n<meta property=\"og:description\" content=\"Guest blog by My Parcel Delivery\u2014Four seller tips for Black Friday success on Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/four-seller-tips-for-black-friday-success\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-26T07:47:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T14:35:40+00:00\" \/>\n<meta property=\"og:image\" 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