{"id":9048,"date":"2017-10-16T09:19:43","date_gmt":"2017-10-16T08:19:43","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=9048"},"modified":"2020-06-04T18:09:44","modified_gmt":"2020-06-04T17:09:44","slug":"outsell-your-amazon-competition-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/outsell-your-amazon-competition-this-holiday-season\/","title":{"rendered":"Outsell Your Amazon Competition This Holiday Season"},"content":{"rendered":"

Christmas is coming! Christmas is coming! Well, it\u2019s still a few months away, but for online retailers, the preparation started months ago. RepricerExpress<\/a> has gone undercover to scoop up the best tips if you want to outsell your Amazon competition this holiday season.<\/strong><\/p>\n

#1. Don\u2019t Focus Too Much on Any One Holiday<\/h2>\n

It\u2019s tempting to put all your eggs into just the Christmas or Black Friday basket, but that runs the risk of not taking advantage of the other holidays out there. While we always advocate handling just as much as you can \u2014 and then a tiny bit more to get you out of your comfort zone \u2014 you don\u2019t want to swing too much the other way either.<\/p>\n

Black Friday, in particular, is very appealing to merchants because of the sheer number of shoppers who take part in it, given their last-minute tendencies in gift-buying. But you know what? Thanks to the comfort and ease of buying things online, consumers are starting earlier and earlier every year.<\/p>\n

Be there to greet them at the gate instead of waiting for the only the Black Friday\/Cyber Monday stragglers.<\/p>\n

2. Showcase Your High Achievers<\/h2>\n

If your workplace is having a special visitor, are you going to show Slow Joe from accounting as an example of the best your company can do? Not a chance! You\u2019re going to cherry-pick your best and brightest employees to make the best impression possible.<\/p>\n

Same thing goes for your product line. Let your slow-selling items take a temporary back-seat during the holiday season while you bring your stars to the fore to shine. Going for the Buy Box will have an extra impact in the next few months, so drive the products that\u2019ll get you there (and you can leverage that to help along your slower ones after the rush is over).<\/p>\n

#3. Try to Avoid Price Gouging (A Little Bit)<\/h2>\n

Look, the holiday season is the perfect time to hike your prices and make some extra profit. You know that, buyers know that, and we all (un)comfortably co-exist with that fact for a couple of months during the year.<\/p>\n

But there\u2019s a difference between hiking prices<\/a> a little bit and really gouging your buyers\u2019 wallets. You already have the advantage of extra quantity; don\u2019t exploit that too much. A good rule of thumb is to avoid pricing more than 10-15% higher than the average price list.<\/p>\n

#4. But Also Be Ready for Lighter Profit Margins<\/h2>\n

The downside of the previous point is that while there are going to be a ton more shoppers online, there are going to be a ton more shoppers online.<\/p>\n

What we mean by this is the balance of supply-and-demand will shift into the consumers\u2019 favour, giving them the edge in choosing products and prices that suit their criteria. You may have more potential buyers to attract to your shop, but they know retailers are going to be ramping up their games and will use that<\/em> to better their own situations. So, the result of this is your profit margins may thin out a bit because you\u2019ll have to be more competitive in your pricing.<\/p>\n

Related reading:<\/strong> 7 Top Holiday Pricing Sourcing Strategies for FBA<\/a><\/p>\n

#5. Don\u2019t Let Your Listings Slip and Slide<\/h2>\n

This is the third point in a row we\u2019re referencing the extra influx of buyers and for good reason. When you\u2019re dealing with extra demand for your products, that increases the number of eyes on your site. And when that happens, the likelihood of eyes spotting mistakes also rises.<\/p>\n

You never want to have erroneous or misleading listings, but this time of year can be especially damaging for your business. Get a product description<\/a> wrong or leave out one image, and those droves of buyers won\u2019t hesitate in leaving your shop for one that\u2019s in perfect order.<\/p>\n

#6. Get Help With the Workload<\/h2>\n

Last but not least is delegating your tasks so you can stay sane and on top of things. We know not everyone can afford to hire temp workers, but you also don\u2019t have to go to such lengths.<\/p>\n

Instead, start small \u2014 with a step that\u2019ll have huge returns \u2014 by signing up for FBA. It\u2019s ridiculously easy to use and means that as soon as a shopper hits \u2018buy\u2019, you can jump onto the next task and keep the ball rolling.<\/p>\n

Final Thoughts<\/h2>\n

One thing you also don\u2019t want to worry about is repricing with speed and savvy, so let RepricerExpress<\/a> give you a holiday helping hand. The only thing we ask in return \u2014 along with maybe a candy cane or cup of cocoa? \u2014 is that you sign up for your free 15-day trial<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Christmas is coming! Christmas is coming! Well, it\u2019s still a few months away, but for online retailers, the preparation started months ago. RepricerExpress has gone undercover to scoop up the best tips if you want to outsell your Amazon competition this holiday season. #1. Don\u2019t Focus Too Much on Any One Holiday It\u2019s tempting to […]<\/p>\n","protected":false},"author":3,"featured_media":10947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-9048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"\nOutsell Your Amazon Competition This Holiday Season<\/title>\n<meta name=\"description\" content=\"RepricerExpress looks at how you can outsell your Amazon competition this holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/outsell-your-amazon-competition-this-holiday-season\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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