{"id":8906,"date":"2018-07-16T10:07:36","date_gmt":"2018-07-16T09:07:36","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8906"},"modified":"2019-09-23T14:24:46","modified_gmt":"2019-09-23T13:24:46","slug":"short-term-vs-long-term-sales-strategy","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/","title":{"rendered":"Short-Term vs Long-Term Sales Strategy"},"content":{"rendered":"<p><strong>Long-term, short-term, now-term \u2014 with so many different points in time, how is a seller supposed to craft a master business plan? Well, there\u2019s no need to worry now that <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has sped onto the scene faster than <a href=\"http:\/\/www.imdb.com\/title\/tt3107288\/\">The Flash<\/a>. We\u2019ve got the scoop on what it takes to put together both a short-term and long-term sales strategy.<\/strong><\/p>\n<h2>Thinking About the Next Couple of Steps<\/h2>\n<p>There are two words we want you to keep in mind for this section: flexibility and adaptability. We want you to do this because these are two characteristics you\u2019ll need to formulate a successful short-term sales strategy.<\/p>\n<p>Being flexible and adaptable means you can take advantage <em>right now<\/em> of techniques and strategies that can provide a quick, but powerful, boost to your sales. This includes things like sales, promotions or bundles you normally wouldn\u2019t run, but are using to get that surge \u2014 and when you get a surge like that, you can translate it to increasing your product\u2019s ranking and longevity (as well as boosting your reputation, reviews and metrics).<\/p>\n<h2>Don\u2019t Forget to Think About the Future, Too<\/h2>\n<p>One thing we can\u2019t stress enough is to try and avoid damaging your long-term sales strategy to make the short-term pay off. It\u2019s sort of like your favourite football club selling their young prospects to bring in one or two ageing, overpaid superstars. Sure, those new players might make things better this season, but what about the next five? And if your young guns are gone, who\u2019s going to save your team from relegation?<\/p>\n<p>This is why it\u2019s crucial to also keep an eye on the future. You never want to risk long-term pain for short-term gain, as ecommerce is most definitely a marathon and not a sprint.<\/p>\n<p>So having said that, what are some things you can do to bolster your long-term sales strategy?<\/p>\n<p>For starters, think carefully about how and when you\u2019ll be generating sales campaigns. Putting up promotions is a great idea, but only when used correctly. If you\u2019ve got a pile of unused stuck that\u2019s creeping close to <a href=\"http:\/\/www.repricerexpress.com\/how-to-avoid-amazon-long-term-storage-fees\/\">long-term storage fees<\/a> or it\u2019s seasonal and you need to unload it, then go ahead and mark the price down. But doing so because you want to out-sell your competitors and get instant rewards is not only a fairly poor idea, it also runs the risk of a race to the bottom.<\/p>\n<p>Instead, focus on increasing sales slowly but steadily. Let\u2019s say you sell an average of 10 picture frames each day, but your competitors are outdoing you by 50%. You\u2019re outranked by them and at that pace, will never pull away from the pack. And sure, you can slash your prices and sell possibly 20 each day, but at what cost?<\/p>\n<p>Instead, track your metrics and concentrate on boosting sales by a few each day, with the goal of increasing sales by just a few more than your competitors. <a href=\"http:\/\/www.socialmediaexaminer.com\/tools-to-drive-conversions-from-social-traffic\/\">Drive conversions by taking advantage of social media sites<\/a> (e.g. Facebook, Pinterest, Twitter, Vine, etc.), smartening up your email marketing campaigns and making your products Prime-eligible. And if buyers get wayward about leaving reviews, send them a friendly email reminding them of needing feedback so you can start to amass those pretty gold stars.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>Something you\u2019ll want to more than consider is <a href=\"http:\/\/www.repricerexpress.com\/\">repricing your products<\/a> so you\u2019re always staying on top of market trends, as this will help you maximise sales both in the short- <em>and<\/em> long-term. But instead of doing the dirty work yourself, hand it over to RepricerExpress, who\u2019ll set you up with a <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">free 15-day trial<\/a>.<\/p>\n<p><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-11155 size-full aligncenter\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png\" alt=\"Kev Blackburn CTA\" width=\"637\" height=\"275\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta.png 637w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-300x130.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-400x173.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/kev-blackburn-rex-cta-600x259.png 600w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long-term, short-term, now-term \u2014 with so many different points in time, how is a seller supposed to craft a master business plan? Well, there\u2019s no need to worry now that RepricerExpress has sped onto the scene faster than The Flash. We\u2019ve got the scoop on what it takes to put together both a short-term and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,9],"tags":[],"class_list":["post-8906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Short-Term vs Long-Term Sales Strategy<\/title>\n<meta name=\"description\" content=\"Do you take a short-term or a long-term sales strategy to your Amazon business? There are two things to keep in mind for this: flexibility and adaptability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short-Term vs Long-Term Sales Strategy\" \/>\n<meta property=\"og:description\" content=\"Do you take a short-term or a long-term sales strategy to your Amazon business? There are two things to keep in mind for this: flexibility and adaptability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-16T09:07:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-23T13:24:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/tips-to-optimise-amazon-strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Short-Term vs Long-Term Sales Strategy\",\"datePublished\":\"2018-07-16T09:07:36+00:00\",\"dateModified\":\"2019-09-23T13:24:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/tips-to-optimise-amazon-strategy.jpg\",\"articleSection\":[\"Amazon\",\"eBay\",\"FBA\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\",\"url\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/\",\"name\":\"Short-Term vs Long-Term Sales Strategy\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/short-term-vs-long-term-sales-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/04\/tips-to-optimise-amazon-strategy.jpg\",\"datePublished\":\"2018-07-16T09:07:36+00:00\",\"dateModified\":\"2019-09-23T13:24:46+00:00\",\"description\":\"Do you take a short-term or a long-term sales strategy to your Amazon business? 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