{"id":8659,"date":"2015-07-28T09:00:02","date_gmt":"2015-07-28T08:00:02","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8659"},"modified":"2024-12-16T13:36:23","modified_gmt":"2024-12-16T13:36:23","slug":"amazon-seo-secrets-revealed","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-seo-secrets-revealed\/","title":{"rendered":"Amazon SEO Secrets Revealed"},"content":{"rendered":"<h4>Hands up if you love learning about Amazon SEO secrets the rest of the public doesn\u2019t know about. Now keep those hands up if you\u2019re an Amazon seller, and are dying to know what you can do to get a serious jump on the competition. Curious? Awesome \u2014 <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has put together this exclusive post just for you!<\/h4>\n<h2>Brand Recognition is Everything<\/h2>\n<p>If you\u2019ve been slacking on your SEO-ness, it\u2019s time to stop. For reals. Especially if you think that you don\u2019t need it with Amazon\u2019s template. Ecommerce is ecommerce, and SEO has principals that can be used across the board.<\/p>\n<p>And if you need only one reason why SEO should be on your daily to-do list, it\u2019s because <strong>brand recognition is everything<\/strong>.<\/p>\n<p>It\u2019s easy to fall into the trap of thinking that just because Amazon has a team of amazing designers and engineers, you don\u2019t have to do anything and can just rest on their laurels. While you <em>can<\/em> to a certain extent, there\u2019s still a certain amount of legwork for you involved.<\/p>\n<h2>Understanding How the Search Process Works<\/h2>\n<p>You may have missed it, but at the bottom of every Amazon search result page is \u2018A9\u2019 and it represents the first letter of \u2018algorithm\u2019 and the number of letters the word has. Every search engine, no matter what its name, relies on algorithms \u2014 yes-or-no options that lead to differing results \u2014 and Amazon is no exception. But one thing that differentiates every search engine is <em>how<\/em> they\u2019ve designed their algorithms.<\/p>\n<p>Amazon\u2019s algorithm, in particular, focuses on quality, originality and non-repetition. Ignore much of what you\u2019ve learned from Google and prepare to do things the Amazon way, which means the following:<\/p>\n<ul>\n<li>Doing random searches on Amazon to see how patterns develop (as opposed to how they turn up on Google)<\/li>\n<li>Creating a keyword planner using <a href=\"https:\/\/www.google.com\/adwords\/\">Google Adwords<\/a>. Yes, we know we\u2019ve just said that the two operate in different ways, but keyword planners are a basic starting point with any SEO enterprise.<\/li>\n<li>Perform a survey with family, friends, coworkers and anyone else to see what immediately clicks for them. Sometimes, it may be what you least expect and you have to be prepared to go against what you like in favour of what works.<\/li>\n<li>Use images as much as possible because that\u2019s what consumers want, especially hi-res photos. A good photo tells a story of 1,000 words, so shoot your products on a neutral background at 1,001+ pixels, and make sure it takes up at least 85% of the frame (which is what Amazon wants). Oh, and if you had any doubts about images, remember that Amazon may just block your listings if you don\u2019t have images. No listings, no hits; no hits, no sales.<\/li>\n<li>Copy that clearly describes the specs of the product you\u2019re selling. Let\u2019s say you\u2019re listing Mac chargers. Buyers will find it incredibly useful if you detail exactly which Mac laptops your charger will work for and which ones it won\u2019t, as these adapters can cost a pretty penny.<\/li>\n<li>Less is more, except when it isn\u2019t. There\u2019s no magical rule for how many words you should have, as it can vary wildly on what you\u2019re selling and how much technical information is required. If you\u2019re listing jumpers or novels, then feel free to let the product speak for itself. But if you\u2019re selling, say, electronics, then use most important-to-least important bullet points to highlight the information \u2014 buyers <em>love<\/em> bullet points.<\/li>\n<li>Regularly review your metrics to see how you\u2019re performing, and do so in increments of a day, a week, a month and a year.<\/li>\n<li>Use A\/B testing to isolate which aspects work and which ones don\u2019t.<\/li>\n<li>And lastly, don\u2019t make the mistake of thinking you\u2019re omniscient. You may have superlative spelling, writing and grammar skills, but everyone makes mistakes. Get into the habit of having a trustworthy scribe double-check your copy.<\/li>\n<li>Although it\u2019s not directly tied into SEO, positive feedback reviews will go a huge way towards higher listings and increased sales. In an indirect way, this is a result of everything we\u2019ve just talked about.<\/li>\n<li>Making awesome customer support, like investing in FBA or asking buyers to leave a review (i.e. with <a href=\"https:\/\/www.feedbackexpress.com\/\">FeedbackExpress<\/a>), will go a long way in boosting your brand recognition.<\/li>\n<\/ul>\n<h2>Amazon\u2019s Secret Weapon<\/h2>\n<p>Want to know what Amazon does better than every other search engine? It uses sales data to rank the most relevant products, according to shoppers\u2019 input. It\u2019s sort of like the ecommerce version of <em><a href=\"http:\/\/www.itv.com\/britainsgottalent\">Britain\u2019s Got Talent<\/a><\/em>, except with buyers voting with their wallets for products instead of talent acts. And instead of getting a yea or nay, you just get higher visibility with your products, which tends to lead to higher sales.<\/p>\n<h4>The last tip we want to mention is using <a href=\"http:\/\/www.repricerexpress.com\">RepricerExpress<\/a> to have the most competitive pricing out there. Avoid things like racing to the bottom and focus on building your brand, which is one of the best ways to climb to the top. It\u2019s also one of the easiest practices to implement, but only if you <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up now for your free 15-day trial<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Hands up if you love learning about Amazon SEO secrets the rest of the public doesn\u2019t know about. Now keep those hands up if you\u2019re an Amazon seller, and are dying to know what you can do to get a serious jump on the competition. Curious? Awesome \u2014 RepricerExpress has put together this exclusive post [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-8659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>RepricerExpress\u2014Amazon SEO Secrets<\/title>\n<meta name=\"description\" content=\"RepricerExpress reveals some Amazon SEO secrets to help your online business including a look at Amazon&#039;s A9 search algorithm.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-seo-secrets-revealed\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RepricerExpress\u2014Amazon SEO Secrets\" \/>\n<meta property=\"og:description\" content=\"RepricerExpress reveals some Amazon SEO secrets to help your online business including a look at Amazon&#039;s A9 search algorithm.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-seo-secrets-revealed\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-28T08:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-16T13:36:23+00:00\" \/>\n<meta property=\"og:image\" 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