{"id":8369,"date":"2015-07-01T10:16:37","date_gmt":"2015-07-01T09:16:37","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8369"},"modified":"2021-03-10T17:30:09","modified_gmt":"2021-03-10T17:30:09","slug":"5-reasons-customers-stop-buying-from-your-website","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/5-reasons-customers-stop-buying-from-your-website\/","title":{"rendered":"5 Reasons Customers Stop Buying From Your Website"},"content":{"rendered":"<h4>As an ecommerce seller who pays attention to analytics, you\u2019ve no doubt come across the heart-thumper that is fewer customers. It happens to everyone, but why? <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> gives you the top 5 reasons buyers have suddenly stopped going to your site.<\/h4>\n<h2>1. Something Worked Out Horribly Lousy Last Time<\/h2>\n<p>Think of every shop you\u2019ve ever boycotted before, and why. The answer, more often than not, is bad customer service. And while this can encompass many things, it generally points to the merchant not making things right for the customer.<\/p>\n<p>As the manager of your website, you can\u2019t exactly interact with your consumers face-to-face, but it\u2019s still incumbent on you to make the buying experience a positive one, like:<\/p>\n<ul>\n<li>Having <a href=\"http:\/\/www.business2community.com\/online-marketing\/5-key-reasons-to-implement-live-chat-on-your-ecommerce-site-01259012\">live chat<\/a> support (or, at the very least, a great FAQ section and contact info easily visible).<\/li>\n<li>Put a return process in place where buyers can track the details of the process.<\/li>\n<li>Take previous negative feedback to heart and try and change what your consumers are telling you doesn\u2019t work.<\/li>\n<li>Just pre-emptively avoid the hassle and make things right in the first place.<\/li>\n<\/ul>\n<p>You can build live chat and self-help into your online store by using a helpdesk like eDesk or <a href=\"https:\/\/www.edesk.com\/replymanager\" target=\"_blank\" rel=\"noopener\">ReplyManager<\/a>.<\/p>\n<h2>2. Your Website Sucks<\/h2>\n<p>Sorry, but sometimes people just don\u2019t come back because you\u2019ve made it so gosh darn difficult to navigate. Do you leave breadcrumb trails for buyers to know where they started and how they got to where they are? Are there multiple images and product reviews for each item? And when it comes to the checkout process, are there so many steps that consumers don\u2019t even know what they\u2019re doing anymore?<\/p>\n<p>The simplest answer is to streamline, streamline, streamline. Make site navigation as quick, easy and simple as possible, starting with the homepage and ending with the <a href=\"http:\/\/www.repricerexpress.com\/7-tips-improve-website-conversion\/\">checkout process<\/a>.<\/p>\n<h2>3. Someone Else Beat You to the Ideal<\/h2>\n<p>Closely related to the above point is that sometimes, your competitors just did a better job than you did. Maybe their site design is slicker, they offer better deals or there\u2019s free shipping and returns on every single purchase. Whatever it is, they\u2019re doing a better job than you are and it\u2019s one of the reasons customers stop buying from your website. Remedying this means taking a close look at what they\u2019re doing, aggregating the results into a common pool, and applying the best ones to your site.<\/p>\n<h2>4. You Forgot to Ask<\/h2>\n<p>Some of the most successful people are the ones who don\u2019t give up and stick with it in a non-pestering way. A simple email reminder can make consumers say, \u2018Oh hey, I did shop at this store and they actually did have some pretty cool stuff, nice to hear from them again.\u2019<\/p>\n<p>You never know until you try, so persuade your customers a little bit harder than you were before and remind them of the awesome experiences they were missing.<\/p>\n<h2>5. They Forgot<\/h2>\n<p>And sometimes the shoe\u2019s on the other foot and you didn\u2019t really do anything wrong, it\u2019s just that they don\u2019t shop at your store that often and may have forgotten about you. This tends to happen most often in speciality stores where experiences are of low frequency, as opposed to stores where buyers need items on a more regular basis (think clothes, books \u2014 that sort of thing).<\/p>\n<p>Actually, in this case, what you can improve on is your methods of communications. Do you have a solid email campaign in place? Spot-on advertising that really targets the demographic you\u2019re after? Brand recognition that makes your store easy to remember? If you don\u2019t, then it might be time to get moving on that right away.<\/p>\n<h4>Once you get your buyers to start coming back to your store, you\u2019ll need a game plan in place to greet them with: <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. Yep, competitive pricing is one of the most attractive things you can offer consumers, so start your <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial today<\/a>.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>As an ecommerce seller who pays attention to analytics, you\u2019ve no doubt come across the heart-thumper that is fewer customers. It happens to everyone, but why? RepricerExpress gives you the top 5 reasons buyers have suddenly stopped going to your site. 1. Something Worked Out Horribly Lousy Last Time Think of every shop you\u2019ve ever [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-8369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Reasons Customers Stop Buying From Your Website<\/title>\n<meta name=\"description\" content=\"RepricerExpress takes a look at some of the top reasons customers stop buying from your website. Learn more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/5-reasons-customers-stop-buying-from-your-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Reasons Customers Stop Buying From Your Website\" \/>\n<meta property=\"og:description\" content=\"RepricerExpress takes a look at some of the top reasons customers stop buying from your website. 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