{"id":8366,"date":"2017-06-30T08:00:16","date_gmt":"2017-06-30T07:00:16","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8366"},"modified":"2020-09-24T12:22:33","modified_gmt":"2020-09-24T11:22:33","slug":"private-labelling-on-amazon","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/","title":{"rendered":"Private Labelling on Amazon"},"content":{"rendered":"<p><strong>If you\u2019re in the know, then you\u2019re already know all about private labelling. But in case you\u2019ve been doing things the same way since day one, then <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has an awesome new thing for you to learn about.<\/strong><\/p>\n<h2>Wait, Wait, Wait \u2014 What\u2019s Private Labelling?<\/h2>\n<p>It\u2019s a pretty simple concept: you sell your own inventory and use your own packaging, but the items you\u2019re selling have been made by someone else. It\u2019s a bit different than if you\u2019re selling iPods or Nike sneakers, as those come in their own packaging. Rather, it\u2019d be like approaching <a href=\"http:\/\/www.apple.com\">Apple<\/a> or Nike to make tablets and sneakers for you \u2014 without using their label \u2014 and then selling it under your own brand name.<\/p>\n<p>What\u2019s really neat about this is you get a great product to sell, but don\u2019t have to deal with all the fuss that goes along with brand name marketing costs. Ever wonder how much it costs to be a licensed Apple or Nike seller? We don\u2019t know the exact figure, but it\u2019s a lot more expensive than just selling your own brand. And by selling your own brand with less marketing costs, that translates into greater profits on your end. Bazinga!<\/p>\n<h2>How to Do Private Labelling Right<\/h2>\n<p>It seems like a quick and easy way to boost your profits, no? And it is \u2014 as long as you follow these simple rules first.<\/p>\n<ul>\n<li><strong>1. Be Patient:<\/strong> You\u2019re <a href=\"http:\/\/www.google.co.uk\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;cad=rja&amp;uact=8&amp;ved=0CDcQFjAB&amp;url=http%3A%2F%2Fwww.businessinsider.com%2Fhow-to-create-a-killer-brand-2013-8&amp;ei=oG-RVdrJBcv8Uqazg-AH&amp;usg=AFQjCNHNAq2oJnQD9uvljlAU64CfZBT9dA&amp;sig2=yYgA_QYZW0TFxwJgawMVcA&amp;bvm=bv.96783405,d.d24\"><em>creating<\/em> a brand<\/a>, and not just selling it, so the dividends are going to take a bit of time to reveal themselves. If you think of it as creating and building an asset, you\u2019ll be on the right path. It\u2019s like buying stocks and bonds versus opening a lemonade stand: there\u2019s more money in the former, but it\u2019ll take some time and patience before you get to the big payday.<\/li>\n<li><strong>2. You\u2019ll Need Capital:<\/strong> Along with patience and time, the other big ingredient you\u2019ll need is money. It can take quite a bit of cash to buy products to convert into your own label, along with all the learning and knowledge you\u2019ll have to acquire in the meantime. The best bet is to find a private investor, but barring that, be prepared to put in the financial time to make it work.<\/li>\n<li><strong>3. Adopt the Right Mindset<\/strong> You\u2019re an inventor, not a reseller, so start thinking like one. As we mentioned in the beginning, you\u2019re building an asset instead of selling one for others, so get into that mindset as quickly as possible.<\/li>\n<li><strong>4. Understand How Selling an Asset Works:<\/strong> Back in the old days of Amazon, you became a pro by selling under the Amazon umbrella. Things are going to change now, as your customer base will change, too. But before you can advertise a full product line, you have to test the items first and a super efficient way of doing that is with <a href=\"http:\/\/www.repricerexpress.com\/amazon-sponsored-products-ads-in-spotlight\/\">Amazon Sponsored Ads<\/a>. Every smart private labeller-retailer will tell you that a test drive is one of the most important parts of the process, especially when it comes to risk management.<\/li>\n<li><strong>5. Invest and Reinvest:<\/strong> The last important lesson successful private labeller-retailers will tell you is that in order for your brand to grow, it needs a steady diet of revenue. It may be tempting to sink that cash into another aspect of your business, but ask yourself what\u2019s more important: going out for a business lunch, or helping your little puppy grow?<\/li>\n<\/ul>\n<p>The <a href=\"http:\/\/www.webretailer.com\/lean-commerce\/amazon-private-label-checklist\/\">Amazon Private Label Checklist<\/a> is a handy resource that can help sellers analyse the numbers and see if they should proceed, before investing a significant amount of time and money into a product.<\/p>\n<h2>Where You\u2019ve Seen Private Labelling Brands Before<\/h2>\n<p>It\u2019s a lot more common than you may think, as here are some of the biggest ones you\u2019ve likely come across:<\/p>\n<ul>\n<li>Costco and Kirkland Signature<\/li>\n<li>Tesco and Value\/Finest<\/li>\n<li>Walmart and Great Value<\/li>\n<li>Kmart and American Fare<\/li>\n<li>Target and Archer Farms<\/li>\n<\/ul>\n<p>Just about any big store you go into, you\u2019ll see they have their own \u2018house brand\u2019 and it\u2019s just one of many examples of these retailers realising the value of building their own asset.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>When you engage in private labelling on Amazon, you can do away with a lot of the pricing rules that come along with reselling other brands. But in order to do that, you\u2019ll still have to be competitive about it and use <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>. Luckily, it\u2019s a whole lot faster to start with than the steps we listed above, as the only thing you have to do right now is <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">sign up for your 15-day free trial<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11085 size-large\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" alt=\"Free trial\" width=\"1024\" height=\"440\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-300x129.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1200x516.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><strong>Related:<\/strong> <a href=\"https:\/\/www.feedbackexpress.com\/best-products-private-label-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Best Products to Private Label on Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re in the know, then you\u2019re already know all about private labelling. But in case you\u2019ve been doing things the same way since day one, then RepricerExpress has an awesome new thing for you to learn about. Wait, Wait, Wait \u2014 What\u2019s Private Labelling? It\u2019s a pretty simple concept: you sell your own inventory [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-8366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Private Labelling on Amazon<\/title>\n<meta name=\"description\" content=\"What to know more about the latest trend in ecommerce, private labelling on Amazon. Then you&#039;ve come to the right place. Learn more...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private Labelling on Amazon\" \/>\n<meta property=\"og:description\" content=\"What to know more about the latest trend in ecommerce, private labelling on Amazon. Then you&#039;ve come to the right place. Learn more...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-30T07:00:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-24T11:22:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/08\/amazon-fulfilment-centre.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Private Labelling on Amazon\",\"datePublished\":\"2017-06-30T07:00:16+00:00\",\"dateModified\":\"2020-09-24T11:22:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\"},\"wordCount\":805,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/08\/amazon-fulfilment-centre.jpg\",\"articleSection\":[\"Amazon\",\"FBA\",\"News\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\",\"url\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/\",\"name\":\"Private Labelling on Amazon\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/private-labelling-on-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/08\/amazon-fulfilment-centre.jpg\",\"datePublished\":\"2017-06-30T07:00:16+00:00\",\"dateModified\":\"2020-09-24T11:22:33+00:00\",\"description\":\"What to know more about the latest trend in ecommerce, private labelling on Amazon. 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