{"id":8168,"date":"2015-07-27T09:00:58","date_gmt":"2015-07-27T08:00:58","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8168"},"modified":"2018-12-12T09:59:26","modified_gmt":"2018-12-12T09:59:26","slug":"the-ecommerce-marketing-mix","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/the-ecommerce-marketing-mix\/","title":{"rendered":"The Ecommerce Marketing Mix"},"content":{"rendered":"

Think of ecommerce like cooking: the final taste rests entirely in the ingredients you\u2019ve mixed together and the magic they make from being combined. In keeping with the food theme, RepricerExpress<\/a> will take a look at what kind of ecommerce marketing mix you can cobble together to be your whiz of a chef.<\/h4>\n

Settle on a User Experience<\/h2>\n

Anytime you make a food dish, there\u2019s always some end goal in place. If you go with Kraft Dinner, it\u2019s because you want a meal that\u2019s hot, fast, easy to make and still tastes good. Likewise, if you\u2019re making canap\u00e9s and Cornish hens, your end goal is to create exquisite and high-level flavour.<\/p>\n

The same goes for your ecommerce marketing mix. To know how to begin, you have to be able to picture how you want the product to taste. Once you understand that part, then you can easily infuse it with the rest of the process \u2014 and your buyers will also instantly understand what you\u2019re about, too. When she was writing the Harry Potter<\/em> series, J.K. Rowling had first written the last chapter<\/a> so that everything else would lead to that logically<\/strong> and intuitively<\/strong>.<\/p>\n

Is Your Pricing Consistent with Your Brand?<\/h2>\n

Brands like Tiffany\u2019s, Bentley, Starbucks and Bvlgari can price themselves however they want because everyone knows their products are elite. At the other end of the spectrum, those kinds of prices would get seriously laughed at if they were found on tags in Walmart, McDonalds or that faceless coffee shop down the block.<\/p>\n

Even when the product is roughly the same \u2014 like getting coffee at Starbucks or McDonald\u2019s \u2014 there can be a discrepancy in price based on the aura around it. Starbucks has built their brand on freetrade and other fancy doodads that seem to warrant a higher price, while McDonald\u2019s hasn\u2019t. Once you figure out what your brand is, then you can appropriately price your inventory (as well as reprice it appropriately<\/a>).<\/p>\n

Get the Word Out<\/h2>\n

You may have the most fabulous selection of items ever, but if nobody knows about it, then you\u2019ll be going nowhere fast. One of the biggest downsides about selling online is you don\u2019t have the chance to charm people in person, call them in from another store or be able to offer a deal on the spot.<\/p>\n

But the advantage you do<\/em> have is convenience. From your bedroom and in your pyjamas, you can \u2018travel\u2019 around the world and spread the word on your brand, whether it\u2019s chatting up Redditors, hashtagging on Twitter or selling on different platforms.<\/p>\n

This also includes literally promoting your products by offering them at reduced rates, bundling them or removing shipping prices. Whatever you have to do to make your name commonplace, work it into your business plan.<\/p>\n

Anticipate and Answer All Questions<\/h2>\n

On just about every website there\u2019ll be a section for FAQs, or frequently asked questions. It\u2019s a place where buyers can explore the ins and outs of a particular product or service, which is something they\u2019d normally ask a sales associate if they were shopping in person.<\/p>\n

But what we\u2019ve seen some online stores do \u2014 and what we\u2019re huge fans of \u2014 is taking FAQs to the next level by making videos. Not every buyer has the ability to turn the theoretical into the practical in their own minds, and seeing someone else do it can cause a lot of lightbulbs to go on. And as a bonus, you can twist this around to be video advertising, posting them on the biggest platform: YouTube<\/a>.<\/p>\n

Top Things Off With SEO<\/h2>\n

We\u2019ve purposely left SEO (Search Engine Optimisation) to the end because, in our minds, it\u2019s the easiest thing in your ecommerce marketing mix to take care of.<\/p>\n

By leaving SEO to the end, you can focus on making it<\/em> fit into good copy instead of the other way around. All you have to do is edit a header here or manipulate a paragraph there, and you can bring your SEO<\/a> up to a higher level.<\/p>\n

We mentioned early on how repricing should be part of your ecommerce marketing mix, but didn\u2019t go into a lot of detail about it. When you use RepricerExpress<\/a>, you can control your settings so that if a competitor lowers a price, you\u2019ve beat them to it and kept your<\/em> name in the spotlight. But in order to do that, you have to first sign up for your 15-day free trial<\/a> first.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Think of ecommerce like cooking: the final taste rests entirely in the ingredients you\u2019ve mixed together and the magic they make from being combined. In keeping with the food theme, RepricerExpress will take a look at what kind of ecommerce marketing mix you can cobble together to be your whiz of a chef. Settle on […]<\/p>\n","protected":false},"author":3,"featured_media":2620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,9],"tags":[],"class_list":["post-8168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-tips"],"yoast_head":"\nThe Ecommerce Marketing Mix<\/title>\n<meta name=\"description\" content=\"RepricerExpress takes a look at what makes up the ecommerce marketing mix.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/the-ecommerce-marketing-mix\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ecommerce Marketing Mix\" \/>\n<meta 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