{"id":8035,"date":"2016-04-27T08:48:56","date_gmt":"2016-04-27T07:48:56","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=8035"},"modified":"2020-09-24T12:22:32","modified_gmt":"2020-09-24T11:22:32","slug":"asin","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/asin\/","title":{"rendered":"Action to Take When You Get an ASIN Change Notification"},"content":{"rendered":"

You may have been wondering what all those ASIN change email notifications are doing in your inbox, and what, if any, action you should take about them. Have no fear! RepricerExpress<\/a>, as always, has pulled out its digital magnifying glass to search out the answers for you. Read on for all the titillating information.<\/strong><\/p>\n

ASIN: The Low Down You Need to Know<\/h2>\n

\"Amazon<\/a><\/p>\n

An Amazon Standard Identification Number<\/a>, or ASIN, is a 10-character alphanumeric code Amazon uses to distinguish individual items. Once you\u2019ve uploaded an item to the grand Amazon catalogue, the online marketplace assigns it a unique ASIN. You may be thinking, \u2018great \u2014 it has its own code and will never change.\u2019<\/p>\n

Ah, not so fast. Sometimes Amazon changes the ASIN when a particular feature about a product changes, like its weight or type or title. Say Amazon thinks your stuffed hippos are a better fit for the \u2018Home, Garden & Pets\u2019 category than for \u2018Toys & Baby\u2019. It\u2019ll adjust the ASIN and send you an email notification.<\/p>\n

Even if you\u2019re a super savvy seller and are incredibly organised and on top of your products, it\u2019s still far more likely than not you\u2019ll get regular emails from Amazon about ASIN change notifications. And instead of just skimming and deleting, you should be looking at each one closely. Here\u2019s why.<\/p>\n

A Super Important Notification<\/h2>\n

ASINs are funny because most of the time, they\u2019re relatively harmless and the result of someone just trying to make a product page more accurate. And hey, it could even work out to your advantage if something like the keywords have been improved, leading to more buyers landing on your items.<\/p>\n

However, there are also going to be times when these ASIN changes aren\u2019t such good news for you, and they usually result from either some nefarious Amazon merchant looking to get any competitive edge possible or someone who genuinely doesn\u2019t know any better. If the ASIN changes unfavourably or inaccurately, it can potentially lead to a buyer not<\/em> receiving what they thought they\u2019d purchased \u2014 and guess who they\u2019ll be pointing the finger at. And how do you know if an ASIN change notification is the kind that could lead to negative reviews? You\u2019ll probably want to take another look if it concerns one of the following:<\/p>\n