{"id":7822,"date":"2015-05-06T11:30:36","date_gmt":"2015-05-06T10:30:36","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=7822"},"modified":"2020-05-06T12:24:23","modified_gmt":"2020-05-06T11:24:23","slug":"how-to-set-up-amazon-ecommerce-ads","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/how-to-set-up-amazon-ecommerce-ads\/","title":{"rendered":"How to Set Up Amazon Ecommerce Ads"},"content":{"rendered":"

As Facebook eventually found out, ads are a necessary part of keeping any business alive. You don\u2019t have to love them, but you should know how to make good use of them and in this post, RepricerExpress<\/a> goes in-depth at how you can perfect the art of using Amazon ecommerce ads.<\/strong><\/p>\n

The Lowdown on Amazon Ecommerce Ads<\/h2>\n

There are essentially just three different ways you can target the Amazon ecommerce ads \u2014 and we\u2019ll get to them shortly \u2014 but think of them as shiny stickers that immediately grab someone\u2019s attention. But unlike stickers, Amazon ecommerce ads pay off in (hopefully!) increased revenue for you by virtue of their hypnotic come-to-me power.<\/p>\n

Every successful merchant will tell you that one of the biggest reasons they got to where they are is because people a) heard about what they were selling, and b) were convinced to give it a try. You may have the greatest thing in the world since Betty White, but if nobody knows about it, then you\u2019re a tad up the creek without a paddle.<\/p>\n

Using Amazon Ecommerce Ads<\/h2>\n

The main thing to remember when using Amazon ecommerce ads is you want to advertise, i.e. just tell your target demographic about what your brand is and why they need<\/strong> it in their lives. Try to keep it as simple as this, too, as this focus of advertising hasn\u2019t changed since it was first invented who knows how long ago.<\/p>\n

What\u2019s really neat is Amazon has stuck to this same type of stripped-down simplicity in their ecommerce ads, giving customers the same unified experience they\u2019d encounter anywhere on Amazon. There\u2019s nothing overly dressed up or fancy, just features like add-to-cart, coupons and customer reviews, to help make the whole experience seamless and easy.<\/p>\n

But one of the things we love best about these ads is the video integration aspect of it. It\u2019s no secret TV commercials are incredibly powerful \u2014 for 30 seconds, they keep you riveted in your seat while a display of bright and flashing colours dance across your screen. Depending on how well you curate the video, you can grab upwards of 50% more customers just by integrating video into your Amazon ecommerce ads.<\/p>\n

How to Target Customers<\/h2>\n

In the beginning, we said there were essentially just three ways to target potential customers with your ads:<\/p>\n