{"id":7557,"date":"2017-01-21T10:10:01","date_gmt":"2017-01-21T10:10:01","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=7557"},"modified":"2024-12-12T17:22:17","modified_gmt":"2024-12-12T17:22:17","slug":"the-psychology-of-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/the-psychology-of-ecommerce-sales\/","title":{"rendered":"The Psychology of Ecommerce Sales"},"content":{"rendered":"

It\u2019s easy to think that just because you\u2019re selling online and can\u2019t see your consumer\u2019s face, there\u2019s no psychology to the sale. But words and sentences and pictures still play a huge role in affecting human behaviour, so much so that RepricerExpress<\/a> is willing to bet a metaphorical coffee that we can teach you a trick or two, thanks to VoucherCloud<\/a>.<\/strong><\/p>\n

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Don\u2019t Let Buyers Leave<\/h2>\n

If you encounter shoppers who have left items in their shopping carts, it would be quite erroneous to think that most, if not all, will come back at a later time and purchase those items.<\/p>\n

About four out of five<\/strong> won\u2019t.<\/p>\n

Once they leave, they\u2019ll still be wanting what they were shopping for, only now they\u2019ll look elsewhere for it because you haven\u2019t shown you can provide it. One of the best ways to guard against this is to have your site load quickly and fully, giving consumers the portal they need to start shopping immediately.<\/p>\n

Keep them there.<\/strong><\/p>\n

So you\u2019ve got them on your site \u2014 great. Now you have to pull out the stops so their online shopping experience is easy and straightforward and they come one step closer to clicking \u2018buy\u2019.<\/p>\n

According to VoucherCloud, almost 100%<\/strong> of shoppers report that how a site looks is the decision\u00a0maker in whether or not they\u2019ll purchase a product. Think about that astounding number for a second: site design is the top factor for nearly every single shopper<\/strong><\/em>. If that isn\u2019t incentive to have a clean layout with excellent copy and high quality imagery, we don\u2019t know what is.<\/p>\n

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Use the Words of Others<\/h2>\n

Now that you\u2019ve written amazing product descriptions Hemingway<\/a> himself would be proud of, it\u2019s time to balance it with what actual buyers think. You\u2019re naturally going to present a biased viewpoint because hey, your job is to sell the products. Shoppers know that, but they also want to know how the item really<\/em> checks out.<\/p>\n

Or, in other words, post product reviews and feedback<\/a>.<\/p>\n

You\u2019ll find that for 85% of your shoppers, this is hugely influencing while just more than three-quarters say it\u2019s as gospel as their friend\u2019s opinion.<\/p>\n

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Pricing and Shipping<\/h2>\n

However fancy your site looks or whatever fantastic things people are saying, there are still two factors that tend to trump almost everything else: how much it costs, and how long it\u2019ll take to get there.<\/p>\n

The first one is relatively easy.<\/p>\n

Don\u2019t charge an arm and a leg for your goods, reprice<\/a> regularly, offer up things like coupons and discount codes, and make bundling, upselling and cross-selling habitual practices. For the latter, use free shipping whenever possible because for about half of buyers, shipping prices and times are dealbreakers.<\/p>\n

Offer security in the buying process.<\/h3>\n

Closely tied in with this point is assuring your buyers their information will be safe when they click \u2018buy\u2019. As good as technology has become about keeping credit card information secure, it\u2019s still not 100% there. But what you can do to tell your<\/em> buyers you\u2019ve got their best interests at heart is offer them multiple payment options (i.e. credit cards, debit, PayPal<\/a>, etc.), post logos of the payment methods you accept and have multiple options in place so everyone has a way to pay.<\/p>\n

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Miscellaneous Tips and Tricks<\/h2>\n

It\u2019s always good to have a mixed bag of treats you can use, pulling one out to spontaneously sweeten the deal.<\/p>\n