{"id":7538,"date":"2015-04-02T12:25:22","date_gmt":"2015-04-02T11:25:22","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=7538"},"modified":"2019-09-24T13:49:38","modified_gmt":"2019-09-24T12:49:38","slug":"7-tips-for-targeting-mobile-only-customers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/7-tips-for-targeting-mobile-only-customers\/","title":{"rendered":"7 Tips for Targeting Mobile Only Customers"},"content":{"rendered":"<h4>If it seems like a self-evident truth to say that mobile shoppers are increasing in number, we here at <a title=\"RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> are saying that too many merchants don\u2019t understand this. We\u2019ve seen countless cases where sellers are ignoring a huge and growing demographic and with <a title=\"Official Google Webmaster Central Blog - Finding more mobile-friendly search results \" href=\"http:\/\/googlewebmastercentral.blogspot.co.uk\/2015\/02\/finding-more-mobile-friendly-search.html\">Google<\/a> recently announced a mobile-friendly ranking algorithm that would have a significant impact on the mobile search results, sellers can no longer ignore this demographic. To help you out, we\u2019ve compiled 7 tips\u00a0for targeting mobile only customers \u2014 a pool of buyers that gets bigger every year.<\/h4>\n<p>&nbsp;<\/p>\n<h2>1. Keep Information Easy to Follow<\/h2>\n<p>It\u2019s simple: write clearly and in an easy-to-follow way, and you\u2019ll have a better chance at keeping buyers on your site instead of sending them to a competitor\u2019s. Don\u2019t get overly fancy or use \u2018fluff\u2019 adjectives (words that do nothing else but take up space). Start with the most important points and work down from there. And make everything as <a title=\"Moz - Basics of SEO Friendly Design and Development\" href=\"http:\/\/moz.com\/beginners-guide-to-seo\/basics-of-search-engine-friendly-design-and-development\">SEO-friendly<\/a> as possible. Don\u2019t do this, and more than half of buyers will probably skip a second visit to your page.<\/p>\n<p>&nbsp;<\/p>\n<h2>2. Make Things Mobile-Friendly<\/h2>\n<p>Everyone who\u2019s surfed the Web on a <a href=\"http:\/\/www.repricerexpress.com\/mobile-commerce-habits-q4-2014\/\">smartphone<\/a> has encountered at least one site where things weren\u2019t configured for the smaller screen. If you can, have all your sentences read so all users have to do is scroll down. If they have to pinch-and-zoom or swipe left or right, you\u2019ll likely lose them to sites that just go up and down.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. But Don\u2019t Make the Mobile Version a Carbon Copy of the Desktop Site<\/h2>\n<p>It\u2019s tempting to think you have to have both the desktop and mobile version the same, with the latter just a miniaturised copy of the former. This rule has long been thrown out the window, as the important thing is to focus on retaining the essence of your site. What both have in common is you, but look at them as fraternal twins instead of identical twins: mobile sites have their own distinct personalities and need to be treated as individuals.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Understand the Capabilities of Mobile Sites<\/h2>\n<p>It\u2019s true that mobile sites can\u2019t do hugely fancy things like have detailed image carousels or hover-over drop-down lists. But expecting them to is like asking a fish to climb a tree: you\u2019re trying to match the animal with the wrong skill set. Instead, recognise mobile sites\u2019 biggest strength, which is to get tasks done. Tailor your approach by using short, simple menus that give users instant results for tapping on an icon or word.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Cookies are Finally Good and Useful<\/h2>\n<p>Somehow, cookies have acquired a reputation as being Big Brother-ish and slightly creepy, but not if you view them through a different prism. Cookies are awesome at personalising profiles for users, making the shopping process easier and simpler every time. The best way to do this is to get hold of an app that works well with your site, and use cookies that incentivise users to stay logged in.<\/p>\n<p>&nbsp;<\/p>\n<h2>6. Make the App the First Choice<\/h2>\n<p>\u2019App\u2019 and \u2018mobile use\u2019 are so synonymous, they make spaghetti and meatballs look miles apart. It\u2019s almost impossible to think of one without the other, so use that to your advantage! <a title=\"Yelp\" href=\"http:\/\/www.yelp.co.uk\/\">Yelp<\/a> is a great example where, if you open the site on your smartphone, it asks you if you want to continue viewing data using the app by bolding that option\u2026or stay on the mobile site with a plain-text option.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Remember, Speed is One of Your Top Priorities<\/h2>\n<p>How fast your mobile site loads is often a difference maker (or breaker). Remember those awful early days of dial-up? If you\u2019ve managed to not suppress that memory, then you know just how mind-numbingly slow surfing was. And if you can do anything to avoid even a shade of those days, then do so. Google everything you need to about speeding up the loading times on your mobile sites (without resorting to text-only) and put it in action.<\/p>\n<p>&nbsp;<\/p>\n<h4>There\u2019s a definite difference between optimising your site to buyers who also use mobile sites as opposed to users who opt for mobile-only shopping. It takes a specific approach to make in targeting mobile shoppers, but following these 7 tips will help get you there. An honorary eighth tip is to use <a title=\"RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> so you can price your items competitively. Instead of waiting another day, sign up now and get started with your <a title=\"Amazon free repricing trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a>.<\/h4>\n<p>Subscribe to our newsletter for pro tips for selling on Amazon.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If it seems like a self-evident truth to say that mobile shoppers are increasing in number, we here at RepricerExpress are saying that too many merchants don\u2019t understand this. We\u2019ve seen countless cases where sellers are ignoring a huge and growing demographic and with Google recently announced a mobile-friendly ranking algorithm that would have a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,7,8,9],"tags":[],"class_list":["post-7538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Tips for Targeting Mobile Only Customers<\/title>\n<meta name=\"description\" content=\"7 tips for targeting mobile only customers to help sellers get ready for Google&#039;s latest algorithm update.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/7-tips-for-targeting-mobile-only-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tips for Targeting Mobile Only Customers\" \/>\n<meta property=\"og:description\" content=\"7 tips for targeting mobile only customers to help sellers get ready for Google&#039;s latest algorithm update.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/7-tips-for-targeting-mobile-only-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-02T11:25:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T12:49:38+00:00\" 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