{"id":7030,"date":"2015-02-10T14:31:02","date_gmt":"2015-02-10T14:31:02","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=7030"},"modified":"2018-12-12T09:59:36","modified_gmt":"2018-12-12T09:59:36","slug":"4-ways-optimise-ecommerce-website","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/4-ways-optimise-ecommerce-website\/","title":{"rendered":"4 Ways to Optimise Your Ecommerce Website"},"content":{"rendered":"<h4>Running your ecommerce store sure ain\u2019t easy. You\u2019ve got to wear all the hats yourself \u2014 and expertly. Instead of being an employee and in charge of just one thing, you\u2019ve now become the financier, marketer, publicist, tech guru, writer, logistics manager and more. But often, in the day-to-day hectic-ness, one thing is typically overlooked: optimising your ecommerce website. Today, <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> will take a look at some of the tips you may have forgotten and how to whip your site back into shape.<\/h4>\n<h2>Start Broadly: How Good is Your Site\u2019s SEO?<\/h2>\n<p>Search Engine Optimisation (SEO) is absolutely <a title=\"Forbes - 7 Reasons Why Your Business Should Invest In SEO\" href=\"http:\/\/www.forbes.com\/sites\/steveolenski\/2014\/03\/26\/7-reasons-why-your-business-should-invest-in-seo\/\">crucial in a website\u2019s overall health<\/a>. The higher you rank in a search, the more traffic will be potentially drawn to your site; and the more hits you can accumulate, the better your chances of converting them into sales.<\/p>\n<p>There are two ways of looking at SEO rankings: what you can do to help it along, and what you should <em>stop<\/em> doing to help you along. For example, for the latter, putting out duplicate content upsets Google because they think you\u2019re trying to spam them and cheat your way to the top. If you\u2019ve been guilty of this, it\u2019s time to concentrate <em>all<\/em> options for each product on its own page and finish off with a canonical URL.<\/p>\n<h2>Examine What\u2019s Right in Front of You, Like Images and Product Descriptions<\/h2>\n<p>We briefly alluded to product descriptions in the above point, but to expand a bit, you should take another look at <em>how<\/em> how your <a title=\"What You Need to Know to Start Writing Winning Product Descriptions on Amazon\" href=\"http:\/\/www.repricerexpress.com\/product-descriptions-on-amazon\/\">product descriptions<\/a> look. Have you been doing things keyword stuffing or miscategorising? If so, you know we don\u2019t have to say what to do.<\/p>\n<p>Often, we take for granted what\u2019s right in front of us because we\u2019re so used to seeing it all the time. If you\u2019re having problems spotting the forest for the trees, get a fresh pair of eyes to look at your site for things like image quality, keyword list, page title, HTML and all the other fiddly things you usually ignore because you\u2019ve already put it in place.<\/p>\n<h2>Go For Quality Over Quantity<\/h2>\n<p>Having had to learn a thing or two about marketing when you <a title=\"Website Builder Expert - Best Ecommerce Software to Easily Build Your Online Store\" href=\"http:\/\/www.websitebuilderexpert.com\/best-ecommerce-software\/\">developed your own ecommerce site<\/a>, you know that you can, to use a fishing analogy, either send out a big net and focus on catching as much as humanly possible, or attach a very specific bait to your hook so you can target one type of fish.<\/p>\n<p>The same is essentially true with <a title=\"10 Commandments for Product Search Optimisation\" href=\"http:\/\/www.repricerexpress.com\/10-commandments-product-search-optimisation\/\">optimising your ecommerce website<\/a>, except you only want to use the second strategy: quality, or, in the language of optimisation, <em>relevance<\/em>. Just as you\u2019d attach a certain kind of worm to the end of your line, you want to make sure everything on your site is dedicated to the same goal of trying to catch the fish that is Google.<\/p>\n<p>One of the best ways of doing this is with keywords, but there are two different ways of looking at it: specific and general keywords. Say you sell<a title=\"NIKE\" href=\"http:\/\/www.nike.com\"> Nike<\/a> sneakers \u2014 your top specific keyword would be Nike, and the top general keyword would be sneakers. If you have to choose, focus your energy on the specific keyword, which is easier to set yourself apart in. But either way, conduct research as to what the top terms buyers are looking for and make sure they\u2019re all over your site so Google will recognise the relevance of them.<\/p>\n<h2>Impart a Secure Feeling on Your Shoppers<\/h2>\n<p>Your buyers are taking a chance on security by shopping on your site, as information that passes in the ethers is always vulnerable to attack. The least you can do is show them a tight SSL (Secure Sockets Layer) certificate, which proves that there\u2019s encryption between the client and server.<\/p>\n<h4>Now that we\u2019ve given you some starter tips, the next step for you is to review these \u2014 and other ecommerce site optimisation tips \u2014 on a regular basis. It\u2019s not enough to give it one shot and think that\u2019s it for good. If you want your site to keep succeeding, you have to maintain it and give it the care it needs. But with <a href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>, life gets a lot simpler. It starts with your <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">free 15-day trial<\/a> and ends with you climbing to the top. Sign up for yours today.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Running your ecommerce store sure ain\u2019t easy. You\u2019ve got to wear all the hats yourself \u2014 and expertly. Instead of being an employee and in charge of just one thing, you\u2019ve now become the financier, marketer, publicist, tech guru, writer, logistics manager and more. But often, in the day-to-day hectic-ness, one thing is typically overlooked: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,8,9],"tags":[],"class_list":["post-7030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Ways to Optimise Your Ecommerce Website<\/title>\n<meta name=\"description\" content=\"Four key ways to optimise your ecommerce website and increase sales and profits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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