{"id":6972,"date":"2017-08-31T10:00:16","date_gmt":"2017-08-31T09:00:16","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=6972"},"modified":"2020-09-24T12:22:31","modified_gmt":"2020-09-24T11:22:31","slug":"improve-amazon-listings","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/improve-amazon-listings\/","title":{"rendered":"6 Ways To Improve Your Amazon Product Listings"},"content":{"rendered":"

Selling on Amazon? Here are the top six ways to optimise your Amazon product listings for increased sales, a better ranking, improved conversion\u2026 and more money in your pocket!<\/strong><\/p>\n

1. Here\u2019s the #1 way to squeeze every last dime out of your listings.<\/h3>\n

Have you had your listing text (copy) optimised? Who wrote the copy for your listings? You could be missing out on potentially thousands (or tens of thousands) of dollars in lost revenue because:<\/p>\n

A: Your listings aren\u2019t attracting as much traffic they could be because they\u2019re lacking the proper keywords in the right places
\nB: Your listings aren\u2019t converting as much of the traffic (turning browsers into buyers) as they should be because your listings aren\u2019t written in a way that\u2019s compelling or benefit-driven enough to convince someone who is browsing to push the \u201cAdd to Cart\u201d button.<\/p>\n

If you haven\u2019t invested in having your listings written by a qualified copywriter who specialises in Amazon listings\u2026I would highly, highly recommend trying it. This could be one of the best investments you make this year. Do a test with just one listing, first, and compare the difference before having them all rewritten.<\/p>\n

2. The biggest tragedy on Amazon\u2026The majority of listings are NOT optimised.<\/h3>\n

You\u2019ve seen them\u2026 They\u2019re the listings with short, three word bullets that point out obvious product features. They\u2019ve got the mashed-up description that goes into scientific detail about the product that makes little to no sense to you.<\/p>\n

There are far more poor listings than good ones\u2026which is fantastic news for you\u2026because that\u2019s an opportunity for you to cash-in on your competitors’ ignorance. Take the copy of your Amazon listings seriously, this is a critically important aspect of your listing (as much as\u00a0price is<\/a>).<\/p>\n

3. Want to quickly boost your sale? Make sure your copy (listing text) is written as if you were sitting across from your reader.<\/h3>\n

When was the last time you found yourself stuck listening to someone who only talked about him\/herself? Your listing should be written as if you were sitting down across from your reader, speaking to them directly\u2026.you\u2019ll see a much higher ROI by writing directly to your audience.<\/p>\n

Avoid speaking about yourself\u2026swap out the words \u201cwe\u201d and \u201cus\u201d with \u201cyou\u201d. This will substantially increase engagement, will get them to read the entire listing, and will increase your sales dramatically.<\/p>\n

4. Here\u2019s the single biggest mistake sellers on Amazon are making; it\u2019s monkey-simple.<\/h3>\n

What\u2019s the whole point of Amazon? It\u2019s a place that consumers go to buy stuff. That\u2019s it.<\/p>\n

You can easily beat your competitors by simply tweaking your listing to meet the situation your potential customers are in. Why are they on Amazon? To buy stuff. They\u2019re not there to seek information or to be told why they need your item. They already know why they need it\u2026now they\u2019re searching for the best deal, the most powerful, the highest reviewed, or whatever else.<\/p>\n

What most sellers do wrong is they waste vital space trying to convince their browsers why they need the product in the first place.
\nFor example\u2026
\nSomebody on Amazon looking for a diet pill doesn\u2019t need to be convinced why they need the diet pill. They have already done their research and chose to buy the diet pill; they are on Amazon to BUY, not to learn.<\/p>\n

They also do not need to be explained the science behind the product. (Example: when was the last time you were at a car dealership and the salesman went into detail about how the vehicle converted gasoline\/electricity into power that turned the wheels?)<\/p>\n

Instead, they should be reminded of all the benefits that reaching their weight loss\/diet goals would look and feel like\u2026along with reasons why THIS particular product is better\/cheaper\/more effective\/easier than all other options. It\u2019s not a matter of convincing them they need the product itself, your potential customer already knows they need it. It\u2019s actually a matter of convincing them they need YOUR product over your competitors.<\/p>\n

Make sure to meet your potential customers with where they are. They\u2019re not at the library or on Google looking up ways to solve their problem. They\u2019re at the store, pushing their cart, browsing the aisle your product resides in\u2026comparing yours against the ones right next to it.\u00a0There is an absolute goldmine of money waiting for you to claim if you simply write your listing the proper way.<\/p>\n

5. What\u2019s the quickest, easiest way to make even more money without spending hardly any? Make sure to have a smart follow-up campaign in place.<\/h3>\n

There are dozens of reasons to have a follow-up email campaign in place\u2026but I\u2019ll brush on a few.<\/p>\n

Proper follow-up campaigns can help you to build a relationship with your customers, which can:<\/p>\n