{"id":6069,"date":"2014-11-24T13:49:07","date_gmt":"2014-11-24T13:49:07","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=6069"},"modified":"2020-03-27T16:26:13","modified_gmt":"2020-03-27T16:26:13","slug":"amazon-holiday-shopping-season","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-holiday-shopping-season\/","title":{"rendered":"Ready for the Amazon Holiday Shopping Season?"},"content":{"rendered":"

Each year, it\u2019s neat to do a review of the holidays from the previous year so you can see the developing trends and predict how they\u2019ll develop for this year and next. While it\u2019s not 100% that a trajectory will continue in the same vein as last year, trends and patterns usually take a few years to be made or broken and so, a year is a fairly good indicator of what the next one will be like. RepricerExpress<\/a> has gone through the data and presents some points on what this Amazon holiday shopping season \u2014 and possibly next \u2014 will be like.<\/h4>\n

More Purchases are Being Made on Smaller and Smaller Devices<\/h2>\n

Holidays then:<\/strong> If you think back to the holiday season of a decade or so ago, when the internet was still very much in its infancy and only Steve Jobs had a smartphone, the shopping landscape looked pretty different. Buying was done almost exclusively in brick-and-mortar stores, with the exception of\u00a0ordering from catalogues or hampers. Either way, a phone and cash register were pretty much the only tech devices being used in purchases.<\/p>\n

Holidays now:<\/strong> The internet is so commonly used in holiday purchasing<\/a>\u00a0(all one needs to do is look at how Amazon sales spike<\/em> each year around the holidays for proof) that saying it plays a big role in shopping is about as redundant as saying cars come with ABS brakes; everyone knows.<\/p>\n

What\u2019s surprising is how much more individualistic it\u2019s becoming. Instead of picturing people sitting at home in front of their desktops, clicking their way through shopping lists, they\u2019re doing it on the go with smartphones and tablets. In fact, holiday purchases made on a mobile device<\/a> soared 50% last year, compared to just 20% the year before. In total, about one in three people will buy something for the holidays on a mobile device, which marks an absolutely astronomical increase.<\/p>\n

Black Friday and Cyber Monday are Two Incredibly Profitable Days<\/h2>\n

Holidays then:<\/strong> Just like the internet being used more and more in holiday shopping, it\u2019s of little surprise that Black Friday and Cyber Monday are two of America\u2019s biggest holiday shopping days of the year.<\/p>\n

Holidays now:<\/strong> Black Friday and Cyber Monday have gotten even stronger, but there are two four-day periods in the first half of December<\/a> that are quickly catching up. You\u2019ve got the semi-early shoppers finishing off their buying lists from 1-4 December (they accounted for 9% of all holiday sales in 2012) and the almost-last-minute shoppers from 10-13 December (they accounted for 8.5% in 2012).<\/p>\n

And how much do Black Friday and Cyber Monday total in holiday shopping sales? 8.6%<\/strong><\/p>\n

Amazon Owns a Huge Piece of the Holiday Pie<\/h2>\n

Holidays then:<\/strong> A generation ago, Amazon was just a twinkle in Jeff Bezos\u2019s eye. It started in 1994, making this year its 20th anniversary, but a generation is roughly 30 or so years and so Amazon didn\u2019t even figure into holiday shopping at all.<\/p>\n

Holidays now:<\/strong> The way in which Amazon has sunk its teeth into holiday shopping is astounding, so let\u2019s take a look at some of the statistics<\/a>.<\/p>\n