{"id":6006,"date":"2014-11-19T12:10:02","date_gmt":"2014-11-19T12:10:02","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=6006"},"modified":"2024-12-13T16:01:51","modified_gmt":"2024-12-13T16:01:51","slug":"marketing-to-generation-y","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/marketing-to-generation-y\/","title":{"rendered":"Marketing To Generation Y"},"content":{"rendered":"

Each generation has its own unique set of characteristics ascribed to them, a group of qualities that makes marketing to them different with each age bracket. Although the Baby Boomer generation is the largest one in the world, the one with the biggest influence on the horizon is Generation Y (the segment of the population born between the ’80s and early 2000s). Knowing how to word your Amazon listings\u00a0so they\u00a0relate to them can translate to a big jump in business, so read on to learn what RepricerExpress<\/a> has compiled in terms of marketing to Generation Y.<\/strong><\/p>\n

Appeal to Their Kind Consciences<\/h2>\n

One of the strongest traits of Generation Y is its\u00a0tendency for altruism<\/a>. This is a generation that likes to impact meaningful change in the world, and they\u2019ll seek to accomplish that in all ways, from the smallest to the largest.<\/p>\n

Generation Y also tends to favour companies that make their altruistic goals explicitly known and will go out of their way to support businesses looking to make a difference. While they have more than their fair share of companies to buy products from, if they see a business is actively trying to help the environment, charitable organisations or any other like-minded groups, the chances of them clicking ‘buy’ rise.<\/p>\n

How you can benefit from this is by stressing the do-good qualities of your product. If it\u2019s made of sustainable material, move that line up in the\u00a0product description<\/a>. If it\u2019s locally made as opposed to coming from far afield, move that line up in the product description. Even if your item is the equivalent of a gas-guzzling Hummer, there\u2019s always some positive way to offset that, such as mentioning you ship your products with recycled materials.<\/p>\n

Another way of attracting Generation Y shoppers is by mentioning your affiliation with charities, but make sure it\u2019s a legitimate relationship if you\u2019re involved with it. For instance, October, which is Breast Cancer Month <\/a>worldwide, sees a spike in organisations advertising pink products. They market themselves by promising money to organisations that raise awareness, not research, so double-check that the philanthropic tendencies you\u2019re exhibiting are genuine. Your customers will easily spot the difference, and yohttp:\/\/www.breastcancercare.org.uk\/news\/media-centre\/breast-cancer-awareness-monthu never want it to be to your detriment.<\/p>\n

Market Across the Tech Spectrum<\/h2>\n

Of all the groups of consumers, none is more tech-savvy than Generation Y. It\u2019s almost as though they were born with a cell phone in one hand with the other typing away on a keyboard, and having grown up in that environment makes technology an inherent part of their lives.<\/p>\n

The obvious suggestion here is to bolster your presence on social media outlets, create a strong email marketing<\/a> campaign and respond to queries in a timely manner in a variety of media.<\/p>\n

But digging past the surface, it\u2019s important to note how<\/em> Generation Y read your Amazon listings. This mass use of technology has shortened attention spans as more and more devices demand use, and this generation will have little patience with you if you don\u2019t get straight to the point. Brevity \u2014 without losing relevance \u2014 is of utmost importance. Eliminate all unnecessary words in your product descriptions and don\u2019t risk losing your customers’ attention. Remember, while they\u2019re looking at your Amazon product, they also have their smartphone beside them, an MP3 player blasting tunes, a TV showing Netflix<\/a> and other distractions. If you can\u2019t keep your message within Twitter<\/a> limits, then you\u2019re probably saying too much.<\/p>\n

Don\u2019t Get Branded as a Fuddy-Duddy<\/h2>\n

This point is somewhat related to the previous one, as deep technological use tends to go hand-in-hand with getting information immediately. It used to be that to learn something about the world, you\u2019d have to wait until the evening news. Now, such as with the Arab Spring, people are informed instantly about anything in the world and time zones don\u2019t matter nearly as much.<\/p>\n

It\u2019ll be a challenge for you, especially with maintaining all other aspects of your Amazon business, but staying on top of timely information is absolutely crucial. Everything has always changed constantly; the only difference is now, people are aware of it.<\/p>\n

For niche items, you have a bit of leeway as consumers may not be 100% aware of product changes. But for more popular items, like tablets or MP3 players, modifications are announced and made into Really Big News, and you\u2019ll look like a doddering fogey for not making the necessary changes as quickly as possible.<\/p>\n

Final Thoughts<\/h2>\n

Figuring out a marketing campaign that appeals to everyone is impossible. There are just far too many tastes, preferences and personalities for that to ever work, but centring your Amazon listings\u00a0to cater to Generation Y (if relevant) is usually a pretty safe bet. But instead of exhausting yourself by trying to perfect all aspects of your business, let RepricerExpress<\/a> help by taking care of pricing. With our 15-day free trial<\/a>, all you have to do is sign up and focus your energy elsewhere.<\/p>\n","protected":false},"excerpt":{"rendered":"

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