{"id":5732,"date":"2014-11-06T14:56:00","date_gmt":"2014-11-06T14:56:00","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=5732"},"modified":"2018-12-12T09:59:44","modified_gmt":"2018-12-12T09:59:44","slug":"amazon-buy-box-mistakes","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-buy-box-mistakes\/","title":{"rendered":"Amazon Buy Box Mistakes"},"content":{"rendered":"

Every Amazon seller aspires to get as many Buy Boxes as possible because it\u2019s the quickest way between a customer looking at your page and actually making a purchase. And while most merchants have a good general idea of what to do in order to secure a Buy Box, a remarkably large number of them commit basic mistakes that count against them. RepricerExpress<\/a> has visited the Buy Box wizard and learned a few\u00a0of the most common Amazon Buy Box mistakes!<\/h4>\n

Set Your Prices Lower Than Everyone Else\u2019s<\/h2>\n

It\u2019s a commonly-held assumption that having rock-bottom prices is one of the best ways to inch closer to a Buy Box<\/a>. After all, having the lowest prices on the block means consumers will naturally flock to your listings\u00a0and buy, and the more purchases you record, the better, right?<\/p>\n

While it\u2019s true that lowering your prices to be more competitive does<\/em>\u00a0more often than not result in more sales \u2014 and is one thing that Amazon will pay attention to \u2014 it\u2019s more a matter of how<\/em> you price them in the context of your competition’s prices and seller performance and standing.<\/p>\n

But what\u2019s absolutely false is that there\u2019s some sort of scientific equation where if you lower your prices by X amount, it\u2019ll lead to a Y percentage of landing a Buy Box. Almost always the opposite will occur, with a price war hurting profit margins for all<\/em> sellers.<\/p>\n

Also, you can forget about the so-called \u201c2% Rotation Rule\u201d where a Buy Box will float around a group of sellers if they\u2019re consistently within 2% of each other\u2019s price. Our customer’s experiences with repricing simply doesn’t support that.<\/p>\n

Work with the Intent of Being the Sole Buy Box Owner<\/h2>\n

If you operate your page with the intention of total Amazon domination, we\u2019re sorry to tell you that tactic won\u2019t pay off. You\u2019ll have to share the Buy Box with other top-ranked buyers because Amazon believes sharing is caring!<\/p>\n

While it used to be true that sellers could get their hands, and their hands only, on a Buy Box, Amazon<\/a> has since amended that policy to rotate a Buy Box among sellers of equal or comparable accomplishment. You will have to share the Buy Box among your competitors but how long it remains in your possession has a lot to do with your seller performance and history, as well as price.<\/p>\n

Amazon will look at the top sellers within a certain product, like the first season boxed set of Breaking Bad<\/em><\/a>, and rank you all according to its criteria<\/a>. If all of you perform exactly equally, then you\u2019ll share the Buy Box in equal time allotments throughout the day. But if you outperform your competitors, then you may get the lion\u2019s share of the Buy Box for that day.<\/p>\n

If you think of the Buy Box as a time-share condo where your selling history and merchant reputation<\/a> determine how many weeks of the year you get the condo, you\u2019ll have a better idea of how Amazon doles out its Buy Boxes.<\/p>\n

Slacking Off Because You Figure the Buy Box Will Get Awarded Anyway<\/h2>\n

Just because Amazon has changed its policies in how they award each Buy Box, it doesn\u2019t necessarily mean they\u2019ve lowered their standards, too. You still have to bring your A-game everyday or risk not getting the Buy Box at all.<\/p>\n

If there\u2019s such a day when all the usual top sellers for a specific product are having off days, nobody gets the Box. It\u2019s rare, but it has happened before that no sellers meet all of Amazon\u2019s requirements, or their seller metrics are below the standard of requirements.<\/p>\n

Another instance in which Amazon won\u2019t award a Buy Box is if the listed price is ludicrous, as in it\u2019s unreasonably higher than the List Price. Items that come from a manufacturer or supplier will have their full retail price listed underneath the product name on the details page and it\u2019s never a good idea to go above<\/em> it. Cut your prices below your competitors if you must, but never go above the full retail price.<\/p>\n

One of the easiest ways you can guard against losing out on the Buy Box is by using\u00a0RepricerExpress<\/a>. There are built-in safeguards where your listed prices will never drop below or exceed your min and max values, giving you the best shot possible at edging out your competitors. To see just what we mean, start your 15-day free trial<\/a> today.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Every Amazon seller aspires to get as many Buy Boxes as possible because it\u2019s the quickest way between a customer looking at your page and actually making a purchase. And while most merchants have a good general idea of what to do in order to secure a Buy Box, a remarkably large number of them […]<\/p>\n","protected":false},"author":3,"featured_media":985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,9],"tags":[],"class_list":["post-5732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-news","category-tips"],"yoast_head":"\nAmazon Buy Box Mistakes<\/title>\n<meta name=\"description\" content=\"With almost 80% of purchases on Amazon going through the Buy Box, it's vital you're not making these common Amazon Buy Box mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-buy-box-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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