{"id":5461,"date":"2014-10-27T09:37:38","date_gmt":"2014-10-27T09:37:38","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=5461"},"modified":"2019-09-24T13:51:17","modified_gmt":"2019-09-24T12:51:17","slug":"holiday-shopping-amazon","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/holiday-shopping-amazon\/","title":{"rendered":"Holiday Shopping on Amazon"},"content":{"rendered":"<h4>We here at <a title=\"RepricerExpress Amazon repricing software\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> feel a little guilty for mentioning the holidays so early (well, not really \u2014 we love Christmas, and will happily say so, even in October) because we know a lot of people don\u2019t like to think about it until December officially arrives. But for you, the Amazon merchant, there\u2019s no other choice: you\u2019ve got to start thinking about the holidays now without letting another day go by. The earlier you can start configuring your holiday business plan, the better equipped you\u2019ll be when it hits. And should anything need your attention, it\u2019ll be a lot easier if you\u2019ve taken care of the heavy load ahead of time.<\/h4>\n<h2>More Holiday Shopping is Being Done Online<\/h2>\n<p>This is great news for Amazon merchants, because it means that instead of hitting up brick-and-mortar stores, 13.5-14% of buyers are looking at you as the first option (in the United States). Stores and malls get crowded, people are in bad moods, it\u2019s hard to find a parking spot, the lines are long, they get hot walking around in coats \u2014 all of those problems are erased when they shop online. It\u2019s comfortable, easy and quick, and it\u2019s the only time you can hold a hot little drink\u00a0in your hand while you\u2019re paying for a Christmas gift.<\/p>\n<p>Unfortunately, the holiday rush and the additional shoppers who are making the switch to the online world mean that you\u2019ll be extra busy during the lead-in to Christmas. This is <em>not<\/em> a time to try and pick up new things, or be at critical capacity. If you normally run business on a \u201cI\u2019m-fine-if-nothing-out-of-the-ordinary-happens\u201d philosophy, you will run into difficulties. There is bound to be at least one thing that takes you by surprise, and the more flexibility you can afford yourself in dealing with it, the better.<\/p>\n<h3>It May Be Time to Start Looking at Fulfilment by Amazon<\/h3>\n<p>One of the greatest things Amazon ever introduced was <a title=\"Getting the Most From Fulfilment by Amazon (FBA)\" href=\"\/?p=2681\">Fulfilment by Amazon<\/a>, the service where they\u2019ll take care of the product picking, packing, shipping and delivering, all so you don\u2019t have to burden yourself with extra work.<\/p>\n<p>Take advantage of it.<\/p>\n<p>It\u2019s a useful service, especially around <a title=\"Christmas Tips for eCommerce Sellers\" href=\"\/?p=4532\">Christmas<\/a> time. Amazon hires thousands of seasonal employees to handle the load, so you reap the benefit of extra hired hands without having to pay for it. And because there are more employees there, ready to take on your orders, this frees you up to solicit more business, which, as we all know, is definitely a good thing.<\/p>\n<h2>Learn the Art of the Email Campaign<\/h2>\n<p>Even on Amazon, where you can\u2019t quite set up an email marketing campaign the way you would with an independent ecommerce site, it\u2019s still more than possible to keep in contact with your buyers. Send them friendly reminder emails asking for feedback or reviews, which helps you keep in contact with them.<\/p>\n<p>If you\u2019re an independent merchant using the services of Amazon, then you can definitely create your own email marketing campaign independent of <a title=\"Getting Good Customer Feedback on Amazon\" href=\"\/?p=5369\">feedback<\/a>\/review emails. Last year, an online broadcast-based company called <a title=\"Internet Retailer - The lessons Jewelry Television learned about holiday e-mails\" href=\"http:\/\/www.internetretailer.com\/2014\/09\/02\/lessons-jewelry-television-learned-about-holiday-e-mails\">Jewelry Television<\/a> discovered that using email marketing campaigns targeting days other than shopping \u201cholidays\u201d (i.e. Black Friday, Cyber Monday, etc.) still worked to generate a bump in sales. Just because Christmas is one of the biggest shopping events of the year doesn\u2019t mean you have to target that in isolation, but just don\u2019t go overboard on ordinary days, either. Use it sporadically and as part of a target business approach, and watch your sales go up.<\/p>\n<p>For purely Amazon merchants, the equivalent of this would be offering timely specials and deals (or repricing, to a degree!). For instance, you can advertise that your sunglasses now come with a BOGOF deal, or upsell them with lens cloths or containers for a reduced price.<\/p>\n<h4>When it comes to awesome Amazon ideas, <a title=\"RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> has all the ideas you need to take your business to the next level. One of them is repricing, which, when applied, gets you results almost right away. It\u2019s one of the simplest things you can do to elevate your Amazon business, provided, of course, you start off with our <a title=\"Amazon free repricing trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> first.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>We here at RepricerExpress feel a little guilty for mentioning the holidays so early (well, not really \u2014 we love Christmas, and will happily say so, even in October) because we know a lot of people don\u2019t like to think about it until December officially arrives. But for you, the Amazon merchant, there\u2019s no other [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-5461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Shopping on Amazon<\/title>\n<meta name=\"description\" content=\"Are you gearing up for the online holiday season on Amazon? As an Amazon merchant, learn what you can do now to get ready for a bumper Christmas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/holiday-shopping-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shopping on Amazon\" \/>\n<meta property=\"og:description\" content=\"Are you gearing up for the online holiday season on Amazon? 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