{"id":4999,"date":"2014-10-07T14:16:08","date_gmt":"2014-10-07T13:16:08","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=4999"},"modified":"2018-12-12T09:59:46","modified_gmt":"2018-12-12T09:59:46","slug":"improve-amazon-seller-listings","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/improve-amazon-seller-listings\/","title":{"rendered":"How to improve your Amazon seller listings"},"content":{"rendered":"<h4>It can be easy to fall into the line of thinking that your Amazon seller listings\u00a0don\u2019t need sprucing up \u2014 after all, there\u2019s only so much you can do on your end while waiting for Amazon to update their end of the deal, right? Wrong. Just because you\u2019re selling merchandise on a site that\u2019s not of your own design doesn\u2019t mean you can\u2019t keep taking advantage of tweaks to pull you ahead, so read on to learn what <a title=\"RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\">RepricerExpress<\/a> has in store for you.<\/h4>\n<h2>Do You Use a Fulfilment Service?<\/h2>\n<p>Amazon\u2019s one of the biggest companies and most well known names around the world, and have made their presence more than known. They\u2019ve got 10 <a title=\"Registering in Different International Amazon Marketplaces\" href=\"\/?p=2837\">marketplaces<\/a> around the world \u2014 two in North America (Canada, USA), five in Europe (United Kingdom, Germany, France, Italy, Spain) and three in Asia (Japan, China, India) \u2014 and multiple fulfilment centres in each of them.<\/p>\n<p>For small-time sellers (i.e. a product line of 50-ish or fewer items), merchants can very feasibly fulfil their own orders and not miss a beat. But even that\u2019s cutting it close, as a great deal of your time will be spent on pulling the product(s) out of storage, packing it, and getting it to its buyer. When you\u2019re spending time fulfilling your own orders, you\u2019re taking away time from actually growing your business.<\/p>\n<p>For a while, you\u2019ll be able to manage doing both, but eventually you\u2019ll hit a point where something has to give. The question is, will it be your orders or the potential growth of your business? Using a fulfilment centre is just a plain smart idea if you&#8217;re selling quickly and in decent volumes.<\/p>\n<h2>Get Your SEO Up to a Noticeable Level<\/h2>\n<p>SEO is where everything\u2019s at nowadays, as it determines how quickly you\u2019ll be discovered by others and where you rank in searches. If you\u2019re not convinced that working on your SEO can\u00a0be fruitful, then <a title=\"Amazon seller tips\" href=\"\/?p=2056\">go through this little checklist<\/a> and tick off all the boxes that you\u2019ve put time and effort into on your Amazon page:<\/p>\n<ul>\n<li>Excellent quality images that show the product how it\u2019s supposed to be used, and from multiple angles<\/li>\n<li>A title that describes your product in a search-friendly way. Amazon recommends various formulas that describe how to come up with titles \u2014 e.g. for cutlery, you\u2019d go with <em>Brand + Line + Size + Product type<\/em> to get something like \u201cCalphalon Professional Hard-Anodized 8-1\/2 Quart Saucier with Lid&#8221;.<\/li>\n<li>Awesome keywords that are to the point, concise and hot enough to appear quickly in searches. For example, if you\u2019re selling sneakers, then advertise the fact that they\u2019re <a title=\"Nike\" href=\"http:\/\/www.nike.com\/\">Nikes<\/a> instead of just saying \u201cblack trainers\u201d. You\u2019ll get more hits that way.<\/li>\n<li>Categorising your product appropriately. This point sounds really simple, but if you don\u2019t have your product in the right category, then you could be missing out on a lot of hits. If you\u2019re not sure of where something goes, look at what your competitors are doing.<\/li>\n<li>A well-written <a title=\"What You Need to Know to Start Writing Winning Product Descriptions on Amazon\" href=\"\/?p=2893\">description<\/a> that doesn\u2019t sound like it\u2019s been pulled from the manufacturer\u2019s site. Writing an excellent product description is tricky because you have to appear knowledgeable and expert, but also contributing the originality that Google values so much.<\/li>\n<\/ul>\n<h2>Reprice Those Puppies to Sell<\/h2>\n<p>Repricing can often be the quickest route to increasing your sales when you&#8217;ve done all you can to become a featured merchant, but it can require a lot of intelligence and logic to get the best from it. You have to be paying close attention to market activity, as well as what your competitors are doing. It\u2019s a very fine art in maintaining prices that are more attractive than everyone else\u2019s, while still also keeping enough of a profit margin that your bottom line doesn\u2019t suffer.<\/p>\n<p>Sometimes, your hands are truly tied and you just can\u2019t get into a pricing war over specific products. When this happens, keep a sharp edge by offering things like free shipping, bundling, <a title=\"Amazon Customer Perceptions\" href=\"\/?p=4772\">BOGO<\/a>, and other deals that sweeten the pot. The idea is to get customers and sell products, and you sometimes have to add in a bit of creativity to complement repricing.<\/p>\n<h4>We had to include the last point because it\u2019s such a radical game-changer. Repricing sounds fairly innocuous to those who aren\u2019t deeply familiar with it, but ask those in the know and you\u2019ll find they completely swear by it. Why? It does a great deal of the work for you. We did write a bit about how there\u2019s logic and intelligence involved in it, but that\u2019s because you get to finally put your instincts and research into real-time play. Everything else, like adjusting the prices to reflect your expertise, is done automatically for you, and so is the <a title=\"Amazon free repricing trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> we\u2019ve got that kicks in as soon as you sign up.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>It can be easy to fall into the line of thinking that your Amazon seller listings\u00a0don\u2019t need sprucing up \u2014 after all, there\u2019s only so much you can do on your end while waiting for Amazon to update their end of the deal, right? Wrong. Just because you\u2019re selling merchandise on a site that\u2019s not [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-4999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to improve your Amazon seller listings<\/title>\n<meta name=\"description\" content=\"Improve your Amazon seller listings with these SEO tips, Fulfilment by Amazon and auto repricing like the pros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/improve-amazon-seller-listings\/\" 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