{"id":4532,"date":"2014-09-18T10:49:58","date_gmt":"2014-09-18T09:49:58","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=4532"},"modified":"2020-07-24T12:48:28","modified_gmt":"2020-07-24T11:48:28","slug":"christmas-tips-ecommerce-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/christmas-tips-ecommerce-sellers\/","title":{"rendered":"Christmas Tips for eCommerce Sellers"},"content":{"rendered":"

Although it\u2019s only September, it\u2019s time to start thinking of how to set up your page for the holidays. As an eCommerce merchant, you don\u2019t have the luxury of thinking about Christmas at the beginning of December \u2014 you have to start getting ready now<\/em>. For many people, thinking of the holidays before the temperature dips below freezing just isn\u2019t right, but there\u2019s an awful lot of work that goes into stocking your virtual shelves. And with sales spiking during the holiday season, read on to learn what you can do to benefit from that (hint: repricing<\/a> is one of them).<\/strong><\/p>\n

Go With Fulfilment by Amazon, If You\u2019re Not Already<\/h2>\n

We oh-so-briefly mentioned before about how sales will spike around Christmas time; this is a bit of an understatement \u2014 Christmas sales are the highest ones of the year, and woe be to any merchant who can\u2019t handle the load. If you get way more orders than you were expecting and can\u2019t deliver on your promise of X<\/em> days shipping, not only will you have grumpy customers on your hands, but you\u2019ll have buyers ready to offer negative feedback which will affect your status as a quality seller.<\/p>\n

This is why it only makes sense to invest in Fulfilment by Amazon (FBA)<\/a>\u00a0during the holidays, if not all the time. Amazon hires thousands of extra hands to help out with the sorting, packing, organising, scanning and delivering, all so you don\u2019t have to worry about a thing.<\/p>\n

Even more, if you\u2019re the type of merchant who does a decent amount of volume on Amazon, using FBA can be a neat way to take on even more orders than normal so you can really capitalise on the holiday rush.<\/p>\n

Ditch the Price War<\/h2>\n

In a price war<\/a>, the only person who wins is the buyer, and that\u2019s at the cost of slowly killing off merchants. When your primary concern is lowering your price until your inventory is cheaper than you competitor\u2019s, then you\u2019re taking valuable time away from actually growing your business in a quality way: putting your customers first. That’s where repricing software<\/a> can help a lot despite the many common myths<\/a> about using such software.<\/p>\n

Depending on what you sell, you\u2019ll have an easier or harder time avoiding a price war. If it\u2019s something in electronics that has a brand name attached to it (e.g. iPods, Kindles, etc.), then it\u2019s pretty easy to stick with a minimum advertised price. But if it\u2019s merchandise in other categories, then you\u2019ll have to think about implementing clever repricing rules and amping up the prestige attached to it or using some of the features we\u2019ll discuss next.<\/p>\n

Toss in Promotions and Goodies<\/h2>\n

The most basic way of expressing your goal on Amazon is to move an increasing number of products. Sounds simple, right? In theory it is, but actually getting consumers to open their wallets a little further can be tricky.<\/p>\n

That is, of course, unless you offer them a pretty sweet deal for doing so. If you\u2019ve ever gone into any store during the holidays, you\u2019ll notice just how rife they are with specials, promotions and giveaways. So, why not take a page out of their books?<\/p>\n

There are so many<\/em> different ways you can apply this to your game that you\u2019re only limited by your creativity and imagination:<\/p>\n