{"id":4404,"date":"2014-09-22T15:15:06","date_gmt":"2014-09-22T14:15:06","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=4404"},"modified":"2019-09-24T13:51:17","modified_gmt":"2019-09-24T12:51:17","slug":"5-ways-enhance-online-store","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/5-ways-enhance-online-store\/","title":{"rendered":"5 Ways to Enhance Your Online Store"},"content":{"rendered":"<h4>Depending on where you have your online store (e.g. Amazon, eBay, your own site), jazzing it up will require different approaches. But there are some basic techniques that can be applied to all, and using them will elevate your store to the next level. Because when profits and customer retention are two of the top things every online merchant looks for, it\u2019s only a good thing to use these tips from\u00a0<a title=\"RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>.<\/h4>\n<h2>Use Social Media Relevantly<\/h2>\n<p>This is an admittedly vaguely-titled tip, but that\u2019s because it can be applied in a number of different ways (and it should go without saying that you should be using social media as a necessity, not an option). However, the mistake a lot of merchants make is simply posting a link to Twitter or Facebook and thinking that\u2019s the end of that. It\u2019s not.<\/p>\n<p>What some merchants don\u2019t realise is the online world is just a digital extension of an analogue conversation, and any successful conversation requires giving and taking. If you\u2019re only posting what\u2019s relevant to <em>you<\/em>, you\u2019re doing all the taking. What are you giving your customers? Occasionally post a funny meme to break up the monotony, link to a newspaper or magazine article that fleshes out the idea you\u2019re posting about, and take time to respond to your shoppers.<\/p>\n<h2>Mix Up How You Present Ideas and Information<\/h2>\n<p>People learn in so many different ways (e.g. with their hands, with their eyes, with their ears, etc.) that sticking to one method of presenting your information will fail spectacularly. Sure, the written word is the dominant way of getting your ideas across, but don\u2019t stick to just that \u2014 or you\u2019ll risk alienating a great deal of your visitors.<\/p>\n<p>Instead, combine different methods to include as many people as possible. Buzzfeed does this fabulously well with their listicles by blending pictures, GIFs and written content. And if you\u2019ve got more complex ideas you want your consumers to understand, barraging them with just words won\u2019t work. Instead, use pictures and\/or videos to help flesh out your thoughts, and watch how your hits increase.<\/p>\n<h2>Become a Storyteller<\/h2>\n<p>Storytelling is the oldest way us humans have passed information on to our friends and relatives, whether it\u2019s by painting sequential pictures, writing down our experiences, or just telling them to others.<\/p>\n<p><strong>What does each one have in common?<\/strong><\/p>\n<p>They each follow a linear narrative that takes readers from Point A to Point B to Point C, starting with an introduction, building to a climax, and ending with a resolution. Do the same with your page, whether it\u2019s for your product descriptions or your \u201cAbout Us\u201d section. Readers will gravitate to a block of text that follows this linear narrative, especially if you can liven it up with punchy language.<\/p>\n<h2>Provide Instructions on How to Use Something<\/h2>\n<p>You\u2019re very, very familiar with your products \u2014 because you sell them for a living. And it\u2019s natural to expect that your buyers also share a comparable degree of familiarity, as they\u2019re already on your page looking for something.<\/p>\n<p>But assuming that they know everything they need to know about a certain product is a mistake. Some consumers are just browsing, still in the initial stages of learning about what they want, while others need an extra little push to expertdom. Either way, you want to fill in any missing blanks by providing basic instructions on how to use your merchandise. After all, no matter how ubiquitous the iPhone is, you never know if there\u2019s a grandparent on your page looking to get a Christmas or birthday gift.<\/p>\n<h2>Show Your Products in Action<\/h2>\n<p>It\u2019s important, yes, to have great, high-quality pictures of your items, but that\u2019s not going far enough. Just as we talked about how people learn in different ways, not every one of your buyers will be able to apply a product to its everyday use just by looking at it against a white background.<\/p>\n<p>So, what to do?<\/p>\n<p>Simple, show your shoppers how something is used in real life. Selling GoPro cameras? \u201cPose\u201d it while it\u2019s strapped to a snowboarder\u2019s helmet as she\u2019s soaring through the air. Got blankets in your inventory? Show a couple snuggling underneath it in front of a roaring fire. Whatever your product is, show your users how it can fit into their lives.<\/p>\n<h4>RepricerExpress knows how important it is to constantly refresh your page and keep things jazzed up, as a stale page will soon be an unvisited page. However, we did leave one thing out: tweaking your prices so <em>they\u2019re<\/em> also never the same. And with our fantastic repricing software that takes all the hard work out of your hands, the only thing left for you to do is start your <a title=\"Amazon free repricing trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> now.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Depending on where you have your online store (e.g. Amazon, eBay, your own site), jazzing it up will require different approaches. But there are some basic techniques that can be applied to all, and using them will elevate your store to the next level. Because when profits and customer retention are two of the top [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Enhance Your Online Store<\/title>\n<meta name=\"description\" content=\"Five tips from RepricerExpress to help you enhance your online store\u2014from using social media to storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/5-ways-enhance-online-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Enhance Your Online Store\" \/>\n<meta property=\"og:description\" content=\"Five tips from RepricerExpress to help you enhance your online store\u2014from using social media to storytelling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/5-ways-enhance-online-store\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-22T14:15:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-24T12:51:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/09\/enhance-online-store.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" 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