{"id":4246,"date":"2015-03-17T11:10:44","date_gmt":"2015-03-17T11:10:44","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=4246"},"modified":"2020-02-11T16:14:08","modified_gmt":"2020-02-11T16:14:08","slug":"guilt-free-online-shopping","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/guilt-free-online-shopping\/","title":{"rendered":"How Sellers Can Encourage Guilt-Free Online Shopping"},"content":{"rendered":"<p>Shopping is often thought of as being associated with guilt \u2014 buyers question the necessity of their purchases, wondering if they <em>really<\/em> need that certain something or if it can wait until later. They also feel guilt about the source of their products, such as sweatshop-made clothing or items made by child labourers. Buying fairly is a tough process and when your goal as an online merchant is to get as many sales as you can, how do you counteract that guilty feeling? What you need to do is show your consumers it\u2019s okay \u2014 more than okay \u2014 to purchase what they\u2019re looking at without tricking or manipulating them. <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">RepricerExpress<\/a> knows that when that happens, buyers can enjoy guilt-free shopping and you can be rewarded with their purchase.<\/p>\n<h2>Give Your Buyers a Reason to Feel Virtuous<\/h2>\n<p>We\u2019ve seen this countless times in marketing where a company will sell a product where part of the profits goes to charity. Here are but a few of the many examples:<\/p>\n<ul>\n<li><a title=\"Dove\" href=\"http:\/\/www.dove.co.uk\/en\/\">Dove\u2019s<\/a> <em>Real Beauty<\/em> campaign donated funds to the Dove Self-Esteem fund and saw their sales increase a staggering 600% in the first two months alone.<\/li>\n<li>The shoe brand <a title=\"Aldo\" href=\"http:\/\/www.aldoshoes.com\/uk\/en_UK\">Aldo<\/a> started a campaign called <em>Empowerment Tag<\/em> where shoppers could purchase a $5 tag (later switched to bracelets) with their shoes. Every penny of the $5 went to Youth Aids and it resulted in millions donated, but the amount of extra profits Aldo made is unknown.<\/li>\n<li><a title=\"Campbell Soup\" href=\"http:\/\/www.campbellsoup.com\/\">Campbell Soup<\/a> hopped on the <a title=\"Break Cancer UK\" href=\"http:\/\/www.breastcanceruk.org.uk\/\">breast cancer awareness<\/a> bandwagon by putting pink ribbons on two soups. In a bit of a twist, no money from the pink ribbons went to breast cancer research foundations, although Campbell Soup does donate hundreds of thousands of dollars each October.<\/li>\n<li><a title=\"Yoplait\" href=\"http:\/\/www.yoplait.com\/\">Yoplait Yogurt<\/a> had a campaign called <em>Save Lids to Save Lives<\/em>, but the charitable undertones weren\u2019t as explicit as the first two examples. Instead of automatically donating money to the Susan G. Komen breast cancer foundation, buyers had to mail yogurt container lids back to Yoplait in order for the company to donate 10 cents to the foundation (with postage, it\u2019s actually a losing proposition, but Yoplait no doubt made a tidy profit for its \u201cefforts\u201d).<\/li>\n<\/ul>\n<p>Some companies are more honourable and genuinely philanthropic than others, but they all share one thing in common: each makes the buyer feel as though they\u2019re doing a good deed for purchasing a specific product. What you want to do is capture that virtuous feeling with your writing and products, but to do it honestly and in an upfront manner. The last example with Campbell Soup is a shady way of making buyers feel virtuous, even though it\u2019s in the same vein as the others.<\/p>\n<h2>Let Your Buyers Decide How to be Philanthropic<\/h2>\n<p>Another thing the companies listed above have in common is the lack of choice. They all have some sort of charitable intention going on, but there\u2019s also no choosing which foundations your money goes to, other than either buying the product or not.<\/p>\n<p>Instead, why not give your consumers a choice of where their dollars, pounds or euros go? You can partner up with a small variety of good (re: non-profit, valid, reputable and honest) charitable organisations, post the choices on your site, and let your buyers decide. This has the double effect of both making your shoppers feel virtuous when purchasing a product <em>and<\/em> allowing them control over where their money goes.<\/p>\n<h2>Issue a Challenge to Your Buyers<\/h2>\n<p>One of the biggest blocks shoppers have in front of them when it comes to purchasing a product is weighing how much they feel they <em>deserve<\/em> the item. If they can feel like they\u2019ve earned something, it suddenly becomes a lot easier to part with money. For instance, they\u2019ll say something like, \u201cI\u2019ve been working extra hard at the gym this week, so I can go ahead and buy this ice cream\u201d, or \u201cI should go ahead and buy these shoes because I need to look sharp at work.\u201d We all know that the only things we <em>need<\/em> in life are food, water and oxygen, and everything else should be earned in some respect.<\/p>\n<p>And unless you\u2019re selling food, water and oxygen, you\u2019re going to have to convince your customers they\u2019ve earned the right to indulge in themselves. How? Simple: associate your product with something that\u2019s important to them, like doing a random act of kindness every day for a month, eating healthy or organic, cycling to work instead of driving or finding something genuine to compliment others on. The key here is to keep it simple and authentic, and in reach for the average buyer.<\/p>\n<h4>At RepricerExpress, we know how tough it is to draw in sales, especially with the effects of the recession still clear in the rearview mirror. And in keeping with the theme of this post, we also know how important it is to make <em>you<\/em> feel good about settling on the decision to use our repricing software, which is why we have a <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> in place for you.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Shopping is often thought of as being associated with guilt \u2014 buyers question the necessity of their purchases, wondering if they really need that certain something or if it can wait until later. They also feel guilt about the source of their products, such as sweatshop-made clothing or items made by child labourers. Buying fairly [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,17,8,9],"tags":[],"class_list":["post-4246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-ebay","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Sellers Can Encourage Guilt-Free Online Shopping<\/title>\n<meta name=\"description\" content=\"Encourage guilt-free online shopping where buyers can shop guilt-free and sellers can be rewarded with their purchase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/guilt-free-online-shopping\/\" 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