{"id":3563,"date":"2014-08-20T11:28:16","date_gmt":"2014-08-20T11:28:16","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=3563"},"modified":"2020-06-23T23:38:25","modified_gmt":"2020-06-23T22:38:25","slug":"amazon-outperforms-big-box-stores","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-outperforms-big-box-stores\/","title":{"rendered":"Amazon Outperforms Big Box Stores"},"content":{"rendered":"

It\u2019s no surprise that Amazon is one of the top-performing names in the whole wide world, but just how good is Amazon? Is it better than, say, McDonald\u2019s or Walmart? Or is it better than both McDonald\u2019s and Walmart put together? That\u2019s a bit of a trick question because Walmart has such a strong online presence \u2014 even though they started off as a brick-and-mortar store \u2014 that we\u2019re comparing apples and oranges a bit. <\/strong><\/p>\n

However, when it comes to SEO and searching online, big box and brick-and-mortar stores just can\u2019t hold a candle to online giants like Amazon, for their whole business is mastering the online world. As an Amazon merchant, you’ve already got a leg up by piggy-backing on one of the largest, most recognisable names around, but how do you leverage that a couple steps further? RepricerExpress<\/a> knows and is about to let you in on the secret.<\/p>\n

Get Your SEO in Good Order, Pronto<\/h2>\n

SEO is the single-biggest key to ranking highly in search engines, and you can definitely think of Amazon as its own search engine. They incorporate an algorithm (even though the inner contents of that is a closely guarded secret) that factors in how good your SEO is, and then use it to create a ranking. So when a buyer searches for, say, black dinner plates, the ones who come up first tend to have much better SEO than the ones further down on the list. There are other factors at play, of course, that determine how high up in the rankings your listings\u00a0will show (and ability to win the Buy Box), but SEO plays a part.<\/p>\n

In terms of its own<\/em> SEO, Amazon is very, very good at the game. It has to be because it\u2019s an online player, and it\u2019s more than figured out what will keep it consistently popping up. Of course, the argument can be made that once you reach the size of Amazon, high search engine rankings go hand-in-hand, but Amazon had to start somewhere before they reached such lofty heights.<\/p>\n

How Important is User Experience?<\/h2>\n

We’ve seen with the American Obamacare website just how much user experience matters, as even something as important and mandatory as signing up for health insurance wasn’t enough to keep users on the site. It was confusing to navigate and kept crashing, and these issues were enough to drive visitors away in huge droves.<\/p>\n

The point is, it doesn’t matter how big your site is or how seemingly vital its services or products are, people won\u2019t use it if they can\u2019t understand it. Big box stores understand this concept quite well because they have<\/em> to: if they can\u2019t convert their online clicks into sales, then they\u2019re losing out on a potentially enormous group of buyers and sales.<\/p>\n

At the opposite end of the spectrum is small business owners who have ignored site usability and user experience either because they have no idea how to improve it or because it\u2019s out of their realm (i.e. the budget for such specialised technical help is too much for them to afford).<\/p>\n

And then in between we have Amazon, which takes up the middle spot solely because it\u2019s just an online store. They don\u2019t have big box stores to worry about, just their online presence, and it\u2019s something they’ve done marvellously. Take Fulfilment by Amazon, for instance. You send in your inventory to a local Amazon centre, and they take care of the rest \u2014 everything from sending out your shipments to handling with customer issues via 24\/7 support. This work by them has created a user experience that has few rivals, as your buyers know<\/em> they have an excellent support system when they shop from you.<\/p>\n

RepricerExpress knows what a good bet it is to be selling with Amazon, but one thing you’ve got to do on your end is make your Amazon listings competitive and easily found. Although that\u2019s a pretty big project that can require months and months of fine-tuning, there is one step that can leapfrog you into another stratus sooner: repricing. Take advantage of our 15-day free trial<\/a> today, and start becoming a stellar seller.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no surprise that Amazon is one of the top-performing names in the whole wide world, but just how good is Amazon? Is it better than, say, McDonald\u2019s or Walmart? Or is it better than both McDonald\u2019s and Walmart put together? That\u2019s a bit of a trick question because Walmart has such a strong online […]<\/p>\n","protected":false},"author":3,"featured_media":3565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"\nAmazon Outperforms Big Box Stores<\/title>\n<meta name=\"description\" content=\"Check out how Amazon is outperforming big box stores, and see for yourself why it pays to be an Amazon merchant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-outperforms-big-box-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Outperforms Big Box Stores\" \/>\n<meta property=\"og:description\" content=\"Check out how Amazon is outperforming big box stores, and see for yourself why it pays to be an Amazon merchant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-outperforms-big-box-stores\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-20T11:28:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-23T22:38:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/08\/amazon-outperforms-big-stores1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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