{"id":3434,"date":"2014-08-13T11:34:48","date_gmt":"2014-08-13T11:34:48","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=3434"},"modified":"2024-12-20T12:15:47","modified_gmt":"2024-12-20T12:15:47","slug":"offline-tips-amazon-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/offline-tips-amazon-sellers\/","title":{"rendered":"Offline Tips for Amazon Sellers"},"content":{"rendered":"<h4>As a faithful reader of our blog \u2014 for which we\u2019re always grateful \u2014 you\u2019re already well aware of the <a title=\"Optimising Product Descriptions on Amazon\" href=\"\/?p=2893\">tips<\/a> and <a title=\"Using Promotions to Increase your Amazon Sales\" href=\"\/?p=2924\">tricks<\/a> you can use to further your success on your Amazon business. But using all tips\u00a0from one source isn\u2019t always the best idea, as putting all your eggs in one basket is too much of a risk. Instead, and especially when it comes to your Amazon presence, picking up tips from as many different sources is a sound business practice. Today, we\u2019re going to explore some offline tips for Amazon sellers, what brick-and-mortar stores have going for them, and how you can translate that to Amazon.<\/h4>\n<h2>The Customer May Not Always Be Right, But They\u2019re Always Right<\/h2>\n<p>Your customers are the bread and butter of your business as without them, you\u2019re nothing more than an idea. While you may not always agree with them, you should at least acknowledge their concerns and take steps to remedy them. Brick-and-mortar stores have the benefit of having realised this thousands of years ago, but online stores still have a bit more to go. What gives online retailers an \u201ceasy\u201d way out is they have the protection of a glass screen: if they want to say something (mean and nasty) or nothing at all (ignoring), they have the luxury of dong that. Physical stores don\u2019t, and have had to learn how to address their customers&#8217; requests.<\/p>\n<h3>And For Amazon?<\/h3>\n<p>Many Amazon retailers sell in marketplaces where they don\u2019t speak the language, creating a barrier of understanding between them and their customers. If your customer has a complaint or issue, what steps are you going to take?<\/p>\n<p>Fulfillment by Amazon (FBA) is one option for sellers, as they\u2019ll be able to <a title=\"FBA Customer Service\" href=\"\/?p=2749\">offer customer support to your buyers 24\/7<\/a>, and in the language they speak. However, if FBA isn&#8217;t an option, sellers should have a plan in place to deal with customers who speak a different language.<\/p>\n<h2>Put the Four P\u2019s in Place<\/h2>\n<p>This isn\u2019t a new thing, of considering the 4 P\u2019s in business, but it sure is an oft-ignored one. It\u2019s also one of the quickest ways of cutting into the fifth P, profit. Let\u2019s take a look at what they are:<\/p>\n<ul>\n<li><strong>Place:<\/strong> Your customers need to be able to actually buy what you\u2019re listing, but you\u2019ve got that taken care of with your\u00a0Amazon business\u00a0\u2014 or do you? How well written are your product descriptions? Do you have stellar SEO in place so that customers find your products?<\/li>\n<li><strong>Product:<\/strong> Okay, so you\u2019ve got an amazing product line, but is all of your inventory still in stock? Buyers on Amazon typically want their delivery yesterday, and if you&#8217;re items are consistently out of stock and listed with longer than usual delivery times (so you can bring in stock) it&#8217;s likely you&#8217;ll see a dip in sales.<\/li>\n<li><strong>Price:<\/strong> Are you using <a title=\"Repricing Software RepricerExpress\" href=\"http:\/\/www.repricerexpress.com\">repricing software<\/a> to regularly compete with other Amazon merchants? Or are you stubbornly sticking to your guns about what you <em>think<\/em> an item should cost? There\u2019s a saying: you can price it how you want, or you can price it to sell. Which one are you practising?<\/li>\n<li><strong>Promotion:<\/strong> Once you\u2019ve got the above three points in place, it\u2019s time to mix up the game a little. Promotion refers both to actively trying to sell your product more aggressively, such as bundling it or lowering the price temporarily, as well as plain telling people about it.<\/li>\n<\/ul>\n<h2>Don\u2019t Waste Anyone\u2019s Time<\/h2>\n<p>You know where people appreciate fluffed-up, beating around the bush kind of explanations or descriptions?<\/p>\n<p><strong>Nowhere.<\/strong><\/p>\n<p>When you do this, you\u2019re only selling yourself short and severing any chance of repeat business. You see it with university students typing in a larger font and 2.5 spacing each line, you see it with ads on TV that cover up an inferior product with noise and colours. If you can\u2019t get your brand down to an elevator pitch, then you are either a) hiding under a layer of marketing\u00a0because you believe it&#8217;s what your customer wants to hear, or b) you&#8217;re struggling\u00a0to summarise what is great about your business and service.<\/p>\n<p>With your Amazon business, you admittedly don\u2019t have a lot of wiggle room to really customise what you\u2019re about, but that doesn\u2019t mean all doors are closed. Do you offer free shipping? Use Strunk and White\u2019s advice of \u201celiminating all unnecessary words\u201d and just say that you offer free shipping instead of dressing it up in fancy words. Does your product glow in the dark? Put that at the top of the list if it\u2019s a cool feature. Will your sweaters shrink in the wash? Don\u2019t phrase it quite like that, but do mention exactly and only how they should be washed. Honesty and directness with your descriptions, language and service is what Amazon and Amazon customers value.<\/p>\n<h3>We\u2019d briefly mentioned one very important point you can practice that brick-and-mortar stores have been doing since they existed, and that\u2019s repricing. By utilising this method, you\u2019ll be matching your prices with what the market will bear, and keeping more in line with your competitors. But just as prices fluctuate, so do your chances at success. <a title=\"Repricerexpress Amazon Repricing Free Trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">Grab RepricerExpress today<\/a>, and enjoy a 15-day free trial.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>As a faithful reader of our blog \u2014 for which we\u2019re always grateful \u2014 you\u2019re already well aware of the tips and tricks you can use to further your success on your Amazon business. But using all tips\u00a0from one source isn\u2019t always the best idea, as putting all your eggs in one basket is too [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Offline Tips for Amazon Sellers<\/title>\n<meta name=\"description\" content=\"Brick and mortar retailers have years of experience in dealing with customers, experience that we highlight in our offline tips for Amazon sellers feature.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/offline-tips-amazon-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offline Tips for Amazon Sellers\" \/>\n<meta property=\"og:description\" content=\"Brick and mortar retailers have years of experience in dealing with customers, experience that we highlight in our offline tips for Amazon sellers feature.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/offline-tips-amazon-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-13T11:34:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T12:15:47+00:00\" \/>\n<meta property=\"og:image\" 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