{"id":2961,"date":"2016-11-27T15:53:04","date_gmt":"2016-11-27T15:53:04","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2961"},"modified":"2021-01-28T14:28:48","modified_gmt":"2021-01-28T14:28:48","slug":"brand-name-amazon-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/brand-name-amazon-sellers\/","title":{"rendered":"What\u2019s in a Brand Name for Amazon?"},"content":{"rendered":"<p><script src=\"https:\/\/05ff9468e3ea4b258ebdc77d5bd891c7.js.ubembed.com\" async><\/script><strong>Shakespeare wrote, \u201cWhat\u2019s in a name?\u201d in <em>Romeo and Juliet<\/em>, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a way to quickly and easily associate you with quality products and amazing service and provide a solid foundation on which to base your business. <\/strong><\/p>\n<p>Choosing that name is no easy feat, though, as you want something representative of yourself, yet different from others. It\u2019s a challenge for sure, but <a title=\"Amazon repricing tool\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a> is here to help. In this article, we\u2019ll guide you through how to select a brand name that works and is memorable.<\/p>\n<h2>Understand Your Brand, Products and Market<\/h2>\n<p>At the very beginning, you&#8217;ve got to understand yourself and what you do. Sounds simple, right? You\u2019d be surprised at how many business owners haven\u2019t grasped this concept. Take Walmart as a counterexample. They perfectly understand their brand is about the most inexpensive products available, whether it\u2019s grocery items, clothing or sporting goods.<\/p>\n<p>So before you even consider a name, make sure you can distil your business plan into one sentence. And once you&#8217;ve done that, you can\u2026<\/p>\n<h2>Pick out the Most Relevant Keywords<\/h2>\n<p>As a reader of our blog, you&#8217;ve noticed that we frequently talk about <a href=\"http:\/\/www.repricerexpress.com\/amazon-seo\/\">keywords<\/a>. Usually, though, it\u2019s in reference to driving more traffic to your product listings, but keywords still perform the same function: giving others a succinct idea of what you\u2019re about.<\/p>\n<p>Say you sell cameras on Amazon. The keywords you\u2019ll pick will be a <em>small<\/em> collection of words that describe the cameras you sell, like \u201chigh end\u201d, \u201cPanasonic\u201d or \u201cmirrorless\u201d. We\u2019re getting closer to narrowing everything down into a name, and using keywords is an excellent way of arriving at the destination.<\/p>\n<h2>Use Name Generator Sites<\/h2>\n<p>Sometimes, you\u2019re just genuinely stuck on an idea and can\u2019t work your head around it, no matter how long you&#8217;ve been puzzling over it. This is precisely when the Internet comes in so handy, offering up a lot of sites that help connect the missing links. Here are several places to start that will generate words for you, using different criteria.<\/p>\n<ul>\n<li><a title=\"Lean Domain Search\" href=\"http:\/\/www.leandomainsearch.com\/\">Lean Domain Search<\/a><\/li>\n<li><a title=\"Name Station\" href=\"http:\/\/www.namestation.com\">NameStation<\/a><\/li>\n<li><a href=\"http:\/\/www.domai.nr\">Domainr<\/a><\/li>\n<li><a title=\"Wordoid\" href=\"http:\/\/wordoid.com\/\">Wordroid<\/a><\/li>\n<li><a title=\"NameRobot\" href=\"http:\/\/www.namerobot.com\">Name Robot<\/a><\/li>\n<li><a title=\"Domain Hole\" href=\"http:\/\/www.domainhole.com\/\">Domain Hole<\/a><\/li>\n<\/ul>\n<h2>Tying it Back to Amazon<\/h2>\n<p>You can\u2019t choose your entire domain name on Amazon, but you can select your name, which will appear near the end of the address. And with so many sellers on Amazon, it\u2019s important that you set yourself apart as a trusted, reliable brand.<\/p>\n<p>Books are one of the biggest sellers on Amazon, and there\u2019s no better example of choosing the right name to set yourself apart here. Using Stephen King as an example (simply because he\u2019s such a well-known author), his new book <em>Mr Mercedes<\/em> brings back pages of sellers. But on the first page, the first seller to pop up is Globenet books with a 95% positive rating over the last 12 months, with about 7,000 ratings. They&#8217;ve evidently worked quite hard to amass such a positive rating, and the people who buy from them have come to trust their name as one who\u2019ll provide exactly what they\u2019re looking for.<\/p>\n<p>That\u2019s your goal on Amazon \u2014 to become such a great seller, buyers instantly recognise your name as <em>the<\/em> one to go with. We&#8217;ve gone into detail in other posts about how to <a href=\"http:\/\/www.repricerexpress.com\/boosting-traffic-amazon-right-wrong-ways\/\">drive more traffic<\/a> to your site, but it\u2019s just as important to get the name right, too. After all, a brand name is going to be what represents your ethos and philosophy, and you want to make sure it fits as closely as possible.<\/p>\n<h2>Try it Free<\/h2>\n<p>One of the biggest mistakes you can make is not spending enough time and thought on choosing your Amazon name, while another is not going with <a title=\"RepricerExpress Amazon repricing software\" href=\"http:\/\/www.repricerexpress.com\">repricing software<\/a>. After you&#8217;ve chosen the brand that will represent you, you want to make sure customers stay on your site by consistently offering competitive pricing of your inventory. At RepricerExpress, we&#8217;ve got a <a title=\"Amazon repricing free trial\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> that will change your mind forever, so get started right away and get the results you deserve.<a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\" target=\"_blank\" rel=\"noopener noreferrer\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-11085 size-large\" src=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-150x150.png 200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-1024x440.png 300w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-200x86.png 400w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-400x172.png 600w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-150x150.png 768w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-600x258.png 800w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-768x330.png 1024w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial-800x344.png 1200w, https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2017\/10\/amazon-repricer-free-14-day-trial.png 1280w\" alt=\"Free trial\" width=\"1024\" height=\"440\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shakespeare wrote, \u201cWhat\u2019s in a name?\u201d in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a way to quickly and easily associate you with quality products and amazing [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":10707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,8,9],"tags":[],"class_list":["post-2961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-news","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What&#039;s in a Brand Name for Amazon Sellers?<\/title>\n<meta name=\"description\" content=\"Choosing the right brand name for your Amazon presence can help increase your sales and brand awareness so it&#039;s worth doing right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/brand-name-amazon-sellers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What&#039;s in a Brand Name for Amazon Sellers?\" \/>\n<meta property=\"og:description\" content=\"Choosing the right brand name for your Amazon presence can help increase your sales and brand awareness so it&#039;s worth doing right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/brand-name-amazon-sellers\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-27T15:53:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-28T14:28:48+00:00\" \/>\n<meta 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