{"id":2752,"date":"2015-07-13T10:55:16","date_gmt":"2015-07-13T09:55:16","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2752"},"modified":"2020-07-24T12:49:58","modified_gmt":"2020-07-24T11:49:58","slug":"target-your-amazon-audience","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/target-your-amazon-audience\/","title":{"rendered":"How to Target Your Amazon Audience"},"content":{"rendered":"

Once you\u2019ve made the decision to sell on Amazon, one of the sites with the largest reach in the world, you’ve already made an excellent choice. But after that, how do you decide exactly what to sell, and where? Amazon isn\u2019t a one-city pony where buyers are limited to shopping in a specific geographic location \u2014 like the clothing boutique down the street from you \u2014 which means you have many more possibilities of how to move forward available to you. Let\u2019s take a look at how to narrow down your perspective, and what this means for different marketplaces.<\/h4>\n

Consider How Your Products Will be Received Everywhere<\/h2>\n

There are some items, like books or candles, which have fairly worldwide universality. This means that in just about any country you\u2019re in, your items can find an audience that can start using it right away. Candles are always lit the same way and used for generally the same purposes, while books can be published in English \u2014 the language of the world \u2014 and read without need for special instruction.<\/p>\n

But once you start delving into other kinds of products, like clothes or iPods, then you have to take into consideration that each country does things a little differently. For instance, a t-shirt will always go over the head with the arms going through the armholes, but the sizing chart will differ. What\u2019s considered a small size in the United States may not be described the same way as in Asia, and it\u2019s a good idea to list sizing chart \u201ctranslations\u201d<\/a> on your page. It\u2019s the same for electronics: the outlets they plug into will look different in various countries, so make a note of that on your page.<\/p>\n

Pro tip:<\/strong> This is an excellent opportunity for you to cross-sell adapters.<\/p>\n

Understand Your Audience<\/h3>\n

When you\u2019re marketing your inventory, make careful note of who you\u2019re actually selling to. If your line consists of goose-down parkas, then target Amazon marketplaces that contain people who\u2019d actually be interested in your goods. An Amazon marketplace in India, a country that does contain quite a few people, wouldn\u2019t be the best choice for parkas. You can<\/em> market your parkas to mountaineers looking to summit the Himalayas, but that\u2019s an incredibly small market and you\u2019d be better served targeting other marketplaces.<\/p>\n

Understand Your Pricing Strategy, Too<\/h3>\n

There are always going to be sellers on Amazon who sell items for dirt cheap<\/a>. It\u2019s well and fine to do that, but ask yourself who you want your audience to be: is it going to consist mainly of buyers looking solely for the best deal possible, or buyers who are willing to spend a bit more because you can deliver higher-end products with amazing customer service?<\/p>\n

Take a second to learn about market trends as well, regardless of what it is you\u2019re selling. Let\u2019s keep with the theme of selling books<\/a>. Scanning through the New York Times bestseller list or going on Goodreads<\/a> can give you an idea of what books you may want to stock your inventory with, as opposed to staunchly ignoring market trends and continuing to stock 1,000 copies of Where the Wild Things Are<\/em>. It\u2019s not that Maurice Sendak\u2019s book isn\u2019t a good one, but you\u2019re going to be reaching a very limited audience when you could be reaching a wider one by stocking titles from bestselling lists.<\/p>\n

Speak the Language of Your Customers<\/h2>\n

Finally, it\u2019s important to remember that no matter what marketplace(s) you choose to sell in, you and your customers have to be able to communicate with each other. There\u2019s no reason why you should consider cutting yourself off from selling in marketplaces where you don\u2019t have a native grasp on the language, but if you\u2019re faced with this, try using Amazon\u2019s built-in services and tools to guide you past language barriers.<\/p>\n

And if you ever need to turn to customer support, Amazon\u2019s got you covered there, too, with Fulfillment by Amazon. When choosing this route, you\u2019re taking advantage of years of work and practice by Amazon to capitalise on every possible corner of the market so you don\u2019t have to limit yourself to local ones.<\/p>\n

It can be tricky deciding what to sell on Amazon, particularly if it\u2019s your first time doing so. But all it takes is a bit of practice and you\u2019ll get the hang of it, especially if you take the time to really explore Amazon and everything they have to offer. Once you build up your confidence RepricerExpress<\/a> can help you remain competitive. \u00a0By\u00a0using an auto-repricing solution on your inventory 24\/7, ensuring your products find their way to customers\u2019 eyes and repeat Buy Boxes. Take the\u00a015 day free trial<\/a>\u00a0and try repricing in safe mode, where your listings can reprice but not affect your live prices unless you\u2019re happy with them.<\/h4>\n","protected":false},"excerpt":{"rendered":"

Once you\u2019ve made the decision to sell on Amazon, one of the sites with the largest reach in the world, you’ve already made an excellent choice. But after that, how do you decide exactly what to sell, and where? Amazon isn\u2019t a one-city pony where buyers are limited to shopping in a specific geographic location […]<\/p>\n","protected":false},"author":3,"featured_media":3428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,8,9],"tags":[],"class_list":["post-2752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-news","category-tips"],"yoast_head":"\nHow to Target Your Amazon Audience<\/title>\n<meta name=\"description\" content=\"Knowing how to Target your Amazon Audience will enable you to take your business further.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/target-your-amazon-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Target Your Amazon Audience\" \/>\n<meta property=\"og:description\" content=\"Knowing how to Target your Amazon Audience will enable you to take your business further.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/target-your-amazon-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-13T09:55:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-24T11:49:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/07\/amazon-product-listings-accuracy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta 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