{"id":2575,"date":"2015-12-09T09:27:45","date_gmt":"2015-12-09T09:27:45","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2575"},"modified":"2020-09-24T12:22:27","modified_gmt":"2020-09-24T11:22:27","slug":"selling-expensive-items-online","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/selling-expensive-items-online\/","title":{"rendered":"How to Sell Expensive Items Online"},"content":{"rendered":"

One of the traditional calling cards of luxury stores were their print catalogues. Designed with thick pages and a glossy sheen, these catalogues would showcase high-end items in all their one-dimensional glory. Part of the appeal of high-end stores\u2019 catalogues was the items themselves: instead of looking in on your local store, you could browse page after page of what the world\u2019s finest stores had to offer.<\/strong><\/p>\n

But as with anything, change inevitably creeps in and these luxury stores have had to adapt their print catalogues into online versions. RepricerExpress<\/a> dives in to see just how these luxury stores have adapted to selling expensive items online and what the smaller online merchant and Amazon third party seller can learn from them.<\/p>\n

Quality Images<\/h2>\n

When buyers shop on a regular store\u2019s site (and by regular, we mean anything that\u2019s not high-end), the images they get are not always photographed professionally, likely smaller-sized that don’t provide greater detail when zoomed in to. They\u2019re there to provide a brief description of what the product is, complemented by its product description.<\/p>\n

Not luxury stores!<\/p>\n

They keep their images large and in extremely good quality because they\u2019re trying to sell more than just a product. They\u2019re trying to sell quality, memories, experiences and emotions, and those are a lot harder to come by with small images. There are stories that go along with each image, each product, and using only full-size pictures professionally taken photos can include all the necessary details. It\u2019s something designed to catch your full attention because the longer you spend on a product, the likelier you are to buy it.<\/p>\n

The Feedback is More Personalised<\/h2>\n

As an ecommerce merchant, you\u2019re well used to the concept of keeping in touch with your buyers. It\u2019s a way of being in constant communication so a) they know you are still in existence, b) you\u2019re selling more than just a product, and c) they\u2019re aware of all your latest deals, specials and products.<\/p>\n

But how does this differ from luxury stores? Well, they go beyond just asking their buyers what works and what doesn\u2019t and actually solicit tips on what should appear in their online magazines and email campaigns.<\/p>\n

Imagine if the shoe was on the other foot. How would you feel if your favourite store seemed to ignore everything you said on Facebook and Twitter, and just kept doing their own thing, oblivious to what you and the rest of its customers kept telling it?<\/p>\n

Now imagine if what you\u2019d posted on Facebook<\/a> was actually responded to and<\/em> put into action? You\u2019d feel like your voice was really heard, and what you had to say mattered. You don\u2019t necessarily have to abandon your game plan entirely and go in favour of what your buyers are saying, but if there\u2019s a common theme appearing on a regular basis, you may want to take stock of it.<\/p>\n

For third party Amazon sellers and FBA merchants, communication is limited to Seller Central, but that doesn’t mean you can’t offer a more personalised response to queries\u2014in fact, taking the time to craft carefully written responses that are human and solicit positive user feedback will go a long way and ensure you’re eligible to become a Featured Merchant that can win the Buy Box<\/a>.<\/p>\n

Tying it All Together<\/h2>\n

You may or may not have a brick-and-mortar store to go along with your online store, but if you do, keep reading.<\/p>\n

One of the most important concepts you can take away from high-end stores is their ability to seamlessly blend luxury, personalisation, ease of shopping experience, attention to detail, and the latest in technology.<\/p>\n

Take Burberry<\/a>, for example. One idea they\u2019ve used from Apple is to have their sales associates walk around the store with iPads so they can conduct mobile checkouts in any department. They understand their shoppers may not want to wait in lines like the rest of the world, and happily accommodate them.<\/p>\n

It\u2019s a super easy solution, and one that gives them an edge in commerce\u2014and it’s not something that seems overly difficult to implement.<\/p>\n

Reprice Free for 15 Days<\/h2>\n

If you\u2019re not ready to start stocking your line with high-end goods or aren\u2019t quite able to make the jump to these above three points, there still is something you can easily adopt: repricing<\/a>. This practice helps you adjust your prices on a regular basis, letting your buyers know you\u2019re always in touch with what they want. Get started today with our 15-day free trial<\/a>, and join the upper echelons of ecommerce merchants right away.<\/p>\n

\"Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

One of the traditional calling cards of luxury stores were their print catalogues. Designed with thick pages and a glossy sheen, these catalogues would showcase high-end items in all their one-dimensional glory. Part of the appeal of high-end stores\u2019 catalogues was the items themselves: instead of looking in on your local store, you could browse […]<\/p>\n","protected":false},"author":3,"featured_media":2581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-2575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"\nHow to Sell Expensive Items Online<\/title>\n<meta name=\"description\" content=\"Discover how to sell expensive items online with blog full of great tips for sourcing, pricing and where to sell your high-end products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/selling-expensive-items-online\/\" \/>\n<meta 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