{"id":2552,"date":"2014-06-03T09:22:43","date_gmt":"2014-06-03T09:22:43","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2552"},"modified":"2024-12-20T12:09:23","modified_gmt":"2024-12-20T12:09:23","slug":"essential-tips-for-finding-awesome-keywords","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/","title":{"rendered":"Essential Tips For Finding Awesome Keywords"},"content":{"rendered":"<h4>Keywords are one of the most essential parts about good ecommerce, and as important to the industry as a whole, as flyers are to brick-and-mortar stores. They\u2019re like little digital maps that instruct a buyer on how to find you, the third-party seller or FBA merchant. Give them wrong directions \u2014 bad keywords \u2014 and they could very well end up at your competitors listings instead of yours. But fill out the treasure map with excellent, spot-on keywords, and you\u2019ll be providing a crystal clear trail right to your inventory line. <a title=\"Amazon repricing tool\" href=\"http:\/\/www.repricerexpress.com\">RepricerExpress<\/a> points you in the right direction to essential tips for finding awesome keywords.<\/h4>\n<h2>1. Understand How Keyword Research Works<\/h2>\n<p>To be a pro at <em>anything<\/em>, you first have to understand exactly how each little part of the machine works. For example, you don\u2019t have to know what\u2019s under the hood of a car to drive it, but you do if you\u2019re going to call yourself a mechanic. And if you\u2019re going to call yourself an ecommerce retailer, then understanding keywords is one of the first steps to undertake.<\/p>\n<p><a title=\"Google AdWords Keyword Planner\" href=\"https:\/\/adwords.google.com\/KeywordPlanner\">Google Adwords, or Google Keyword Planner<\/a>, is what you need to cosy up to right away. It gives you numbers on the most popular search terms, and helps you narrow down the scope of what people are looking for. If you sell clothing, then you\u2019ll quickly realise that the keyword \u201ct-shirt\u201d is going to bring back so many more hits than \u201ccaramel-coloured scoop neck t-shirt\u201d.<\/p>\n<h2>2. Know What the Different Types of Keywords Do<\/h2>\n<p>If you\u2019re new to the keywords game, you may be thinking that keywords are just that \u2014 keywords. Why would there be more than one type of keyword out there? There are, though, with each type performing a slightly different function. Let\u2019s take a look.<\/p>\n<ul>\n<li><strong>Keywords:<\/strong> These are your most basic words or phrases that sum up what your page is about. Let\u2019s say you sell grandfather clocks: Some of the keywords you might employ would be \u201cgrandfather clock\u201d, \u201cclock\u201d, and \u201cantique clock\u201d. These keywords are the most elemental way a person uses a search engine to match up with your page.<\/li>\n<li><strong>Longtail keywords:<\/strong> Just the same as keywords, except longtail keywords contain three or more words. Say you\u2019re still selling grandfather clocks: Your <em>longtail<\/em> keywords would now be something along the lines of \u201cmahogany wood grandfather clock\u201d or \u201coak living room grandfather clock\u201d.<\/li>\n<\/ul>\n<p>So far so good, right? Hang on, there\u2019s a bit more because you have to understand how keywords and longtail keywords affect\u2026<\/p>\n<h3>Average Monthly Search Volume<\/h3>\n<p>It\u2019s not good enough to just <em>know<\/em> what keywords are \u2014 you have to also understand how to properly analyse them. What\u2019s also important is knowing what they mean specifically for you and your business, because keywords that have the highest search volume in general aren\u2019t always going to be right for you, such as if you deal with niche products. As a rule of thumb, though, higher search volumes tend to mean more traffic, and more traffic tends to mean a higher conversion rate.<\/p>\n<p>Lastly, you should understand what \u201ccompetition\u201d means in reference to keywords. It means how easy or hard it is to get a particular keyword ranked higher than others, with your best-case scenario being a highly searched-for keyword with low competition. But like so many other best-case scenarios, this is usually something that happens fairly rarely, and definitely not something to base your entire strategy around. And don\u2019t forget that paid advertising competitiveness is the main way Google Keyword Planner works, even if it sometimes overlaps with organic search competitiveness.<\/p>\n<h2>3. Understand Your Amazon Marketplace Search<\/h2>\n<p>Amazon&#8217;s marketplace works a little different to Google&#8217;s but in essence, they are focused on the same goal\u2014return the most relevant search results for your search terms, but you can super charge your listings&#8217; visibility by optimising them precisely for Amazon. We cover this in more detail in our series about <a title=\"Search Optimisation on Amazon\" href=\"\/?p=1525\">Getting Your Amazon Products in Front of Buyers<\/a>, but essentially you&#8217;ve got to ensure your listings&#8217; titles and descriptions (as well as price) are better than your competitors&#8217; and correctly categorise them according to Amazon&#8217;s criteria. When that&#8217;s done, you can go on to optimise your product page so it ranks prominently by following our quick <a title=\"Amazon Product Search Optimisation - 10 Commandments\" href=\"\/?p=1886\">10 Commandments for Product Search Optimisation<\/a>.<\/p>\n<h4>We\u2019ve talked about regular keywords, longtail keywords, search competitiveness and search volume, but here\u2019s another keyword for you: repricing. It\u2019s the practice of continually adjusting your prices to reflect the competitive nature of the ecommerce industry, and ensuring you always reach the widest net of buyers possible. At <a title=\"Amazon repricing software for FBA sellers\" href=\"http:\/\/www.repricerexpress.com\">RepricerExpress<\/a>, we\u2019re super excited to bring you the best repricing software available, and even more excited to give you a <a title=\"Free trial of Amazon Repricing Software for third party sellers\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> to check it out for yourself.<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Keywords are one of the most essential parts about good ecommerce, and as important to the industry as a whole, as flyers are to brick-and-mortar stores. They\u2019re like little digital maps that instruct a buyer on how to find you, the third-party seller or FBA merchant. Give them wrong directions \u2014 bad keywords \u2014 and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2559,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-2552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential Tips For Finding Awesome Keywords<\/title>\n<meta name=\"description\" content=\"Mastering Amazon search optimisation is the key to higher sales on the marketplace. Here are the essential tips for finding awesome keywords.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Essential Tips For Finding Awesome Keywords\" \/>\n<meta property=\"og:description\" content=\"Mastering Amazon search optimisation is the key to higher sales on the marketplace. Here are the essential tips for finding awesome keywords.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-03T09:22:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-20T12:09:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/amazon-search-optimisation-keywords.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"587\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"Essential Tips For Finding Awesome Keywords\",\"datePublished\":\"2014-06-03T09:22:43+00:00\",\"dateModified\":\"2024-12-20T12:09:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\"},\"wordCount\":818,\"publisher\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/amazon-search-optimisation-keywords.png\",\"articleSection\":[\"Amazon\",\"FBA\",\"Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\",\"url\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/\",\"name\":\"Essential Tips For Finding Awesome Keywords\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.repricerexpress.com\/essential-tips-for-finding-awesome-keywords\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.repricerexpress.com\/wp-content\/uploads\/2014\/06\/amazon-search-optimisation-keywords.png\",\"datePublished\":\"2014-06-03T09:22:43+00:00\",\"dateModified\":\"2024-12-20T12:09:23+00:00\",\"description\":\"Mastering Amazon search optimisation is the key to higher sales on the marketplace. 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