{"id":2473,"date":"2014-05-20T09:33:30","date_gmt":"2014-05-20T09:33:30","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2473"},"modified":"2024-12-16T13:43:54","modified_gmt":"2024-12-16T13:43:54","slug":"online-shopping-gender-differences-maximize-profits","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/online-shopping-gender-differences-maximize-profits\/","title":{"rendered":"Understanding Online Shopping Gender Differences"},"content":{"rendered":"

Third-party sellers and FBA merchants already have a leg up by selling their inventory on a huge marketplace, but the work\u2019s not done yet. It\u2019s not enough to simply stock up your inventory with popular products, reprice them, and flesh everything out with pretty images and top keywords \u2014 you\u2019ve got to know who<\/em> will be most interested in your merchandise and how<\/em> to market accordingly. For instance, did you know that marketing general products to women will have a higher response rate than if you use male-oriented language? Read on to find out what else we here at RepricerExpress<\/a> have unearthed about online shopping gender differences.<\/strong><\/p>\n

Who\u2019s More Apt to Click on the Buy Box?<\/h2>\n

There\u2019s still a gap between the genders, although it\u2019s closing rapidly. Depending on who you read<\/a> or even what month<\/em> you read the news in<\/a>, the difference can be anywhere from 57%<\/strong> women\/52%<\/strong> men making an online purchase in the last year, or 72%<\/strong> women\/68%<\/strong> men earlier this year.<\/p>\n

You May Want to Consider\u2026<\/h3>\n

\u2026putting out a targeted email campaign if you want to draw more women than men, such as if your inventory consists of items women are more typically liable to buy. Women are almost twice as likely as men (14% to 8%<\/strong>) to respond with a purchase if they receive a marketing email from your store.<\/p>\n

Mobile Matters when it Comes to Shopping, Too<\/h2>\n

One of the best things about having a smartly-designed mobile site \u2014 and app! \u2014 is you\u2019re casting a much larger net, which tends to mean more hits are converted to purchases (always why you should exploit Amazon’s mobile structure by being a third party seller).<\/p>\n

The trends are reversed, with both numbers close to each other, when it comes to mobile purchases. Just under a quarter of men (22.4%<\/strong>) purchase items on their smartphones, while a little less than one in five (18.2%<\/strong>) of women do the same.<\/p>\n

You May Want to Consider\u2026<\/h3>\n

\u2026making your advertising specifically mention tablets. While there\u2019s still not a huge gap between the genders, targeting the 20.4%<\/strong> of men who buy things online with their tablets is still a smart bet, especially when considering just 16.9%<\/strong>\u00a0of women do the same.<\/p>\n

Now, Which Gender is Willing to Shell Out the Big Bucks?<\/h2>\n

We\u2019ll give you a bit of time so you can turn to your friend and wager a coffee over the following three questions:<\/p>\n