{"id":2440,"date":"2014-05-16T08:51:43","date_gmt":"2014-05-16T08:51:43","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2440"},"modified":"2024-12-20T12:07:38","modified_gmt":"2024-12-20T12:07:38","slug":"amazon-fba-seller-standing-on-shoulders-of-giants","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/amazon-fba-seller-standing-on-shoulders-of-giants\/","title":{"rendered":"The Amazon FBA Seller \u2014 Standing on the Shoulders of Giants!"},"content":{"rendered":"<h3>Last month, <a title=\"Amazon's understanding of the competition\" href=\"http:\/\/www.forbes.com\/sites\/brucekasanoff\/2014\/04\/26\/what-amazon-understands-that-others-dont\/\">Forbes wrote an article<\/a> describing how smart Amazon is when it comes to capturing the top spot and staying there, or essentially how to win customers and beat its competition. And it\u2019s not a new concept for them, either: they\u2019ve been successful at doing this since the day they entered the online retail game\u2014and part of that success has been to enable third party sellers and FBA merchants to sell on its marketplace. Amazon has been very good to recognise that succeeding in business is not about doing every yourself\u2014it&#8217;s about choosing the right services and partnerships with others to gain an edge, and so the Amazon FBA seller extends this philosophy by effectively standing on the shoulders of a giant to grow his business&#8230;.<\/h3>\n<h2>Amazon, a Giant in Every Respect<\/h2>\n<p>There are three kinds of online retailers in this world:<\/p>\n<ul>\n<li><strong>Mom-and-Pop Shops:<\/strong> With this model, people are content to sell a small line of wares and don\u2019t usually have an overriding desire to turn their business into a sole source of income.<\/li>\n<li><strong>Small- to Medium-Sized Businesses:<\/strong> These \u201cshops\u201d tend to pull in at least six figures in sales each year, and occupy the middle level of having grown to a solid point and continuing to expand.<\/li>\n<li><strong>Big Time Players:<\/strong> These are your Amazons, your Apples and your Walmarts. Their brands are recognizable in more countries than not, and it\u2019s pretty darn hard \u2014 if not outright impossible \u2014 to bat with these players.<\/li>\n<\/ul>\n<h3>Infrastructure<\/h3>\n<p>Amazon most definitely occupies the third category, but where they\u2019re pulling ahead of the pack is with their expanding infrastructure and joined-up approach to services.\u00a0<a href=\"\/?p=2376\">We recently wrote a post<\/a> that talked about Amazon\u2019s revenues versus profits, and how Amazon has continually invested everything in &#8216;the future&#8217;. It continues to innovate in delivery, fulfilment and extend that infrastructure to its third party sellers and FBA merchants. Where else could those businesses access such a technologically advanced and joined up system for such a relatively small outlay to grow their ecommerce business?<\/p>\n<h3>A Numbers Game<\/h3>\n<p>Another aspect where the Amazon FBA seller stands on the shoulders of this giant is through the ability to put products in front of over 180 million customers in an instant. Whilst many businesses attempt to enter ecommerce via their own webstores, we have <a title=\"Should you sell on Amazon instead of your own webstore\" href=\"\/?p=2415\">long argued<\/a> that a much less risky approach is to sell some stock via Amazon, find your best sellers and move these to the <a title=\"Amazon FBA Programme and Benefits\" href=\"http:\/\/services.amazon.co.uk\/services\/fulfilment-by-amazon\/features-benefits.html\">FBA programme<\/a> to help sell more whilst keeping logistical requirements to a minimum. Many will argue that margins are smaller after fees and competing with other sellers, but using <a title=\"RepricerExpress repricing software helps you win the Buy Box\" href=\"\/win-amazon-buy-box\/\">repricing software<\/a> and deciding upon your own business strategy can provide profitable routes to success on Amazon, and with the ecommerce giant opening its platform up for more cross selling, through programmes like <a title=\"Amazon Product Ads\" href=\"\/?p=1675\">Amazon Product Ads<\/a>, sellers always have the potential to use the marketplace to drive more sales to their own sites to expose their brand.<\/p>\n<h2>It Looks Like Amazon\u2019s Been Reading Sun Tzu<\/h2>\n<p>In <em><a href=\"http:\/\/en.wikiquote.org\/wiki\/Sun_Tzu\">The Art of War<\/a><\/em>, Sun Tzu wrote something incredibly important: \u201cIf you know others and know yourself, you will not be imperiled in a hundred battles; if you do not know others but know yourself, you win one and lose one; if you do not know others and do not know yourself, you will be imperiled in every single battle.\u201d How does this apply to Amazon? Simple: Amazon knows both itself and others, and uses this knowledge to deeply customize the experience.<\/p>\n<p>Amazon keeps track of what you read, whose albums you listen to, what movies you check out, if you\u2019re a shoe-aholic or not, and pretty much everywhere else your money goes. But more than that, Amazon is also super shrewd at being able to hone in on customer loyalty by doing what they want most, such as shopping anticipation and really speedy delivery.<\/p>\n<p>As corny as it sounds, it\u2019s this attention to detail that makes Amazon not only a winner, but a giant heading for even bigger territory. And the good news is that smaller sellers don&#8217;t have to re-invent the wheel or try to out-do them in any way\u2014the platform is right there, with all its infrastructure, knowledge, expertise and technology to enable third party sellers to create profitable businesses.<\/p>\n<h3>Instead of looking at yourself as not being in Amazon\u2019s league, think of yourself as being part of the big team<em>.<\/em> They may have ridden the wave of a new digital age and capitalised on it smartly, but there\u2019s no reason you can\u2019t stand on that success to reach new heights for yourself. And don\u2019t tell anyone, but here\u2019s one of the most successful tips Amazon uses that you can, too: repricing. Just to make it even better, RepricerExpress has a <a title=\"Amazon repricing solution\" href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> of our repricing software so all third party sellers, including the FBA seller, can start landing more sales today.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Last month, Forbes wrote an article describing how smart Amazon is when it comes to capturing the top spot and staying there, or essentially how to win customers and beat its competition. And it\u2019s not a new concept for them, either: they\u2019ve been successful at doing this since the day they entered the online retail [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7],"tags":[],"class_list":["post-2440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Amazon FBA Seller \u2014 Standing on the Shoulders of Giants!<\/title>\n<meta name=\"description\" content=\"Why re-invent the wheel when you can stand on the success of Amazon&#039;s infrastructure and enjoy world-class fulfilment like the Amazon FBA seller.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/amazon-fba-seller-standing-on-shoulders-of-giants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Amazon FBA Seller \u2014 Standing on the Shoulders of Giants!\" \/>\n<meta property=\"og:description\" content=\"Why re-invent the wheel when you can stand on the success of Amazon&#039;s infrastructure and enjoy world-class fulfilment like the Amazon FBA seller.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.repricerexpress.com\/amazon-fba-seller-standing-on-shoulders-of-giants\/\" \/>\n<meta property=\"og:site_name\" content=\"RepricerExpress\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/repricerexpress\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-16T08:51:43+00:00\" \/>\n<meta property=\"article:modified_time\" 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