{"id":2365,"date":"2014-05-06T09:53:30","date_gmt":"2014-05-06T09:53:30","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2365"},"modified":"2020-09-24T12:22:27","modified_gmt":"2020-09-24T11:22:27","slug":"how-to-test-viability-amazon-product-ideas","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/how-to-test-viability-amazon-product-ideas\/","title":{"rendered":"How to Test the Viability of Amazon Product Ideas"},"content":{"rendered":"

We\u2019ve written a post before<\/a> that dealt with deciding how to narrow down your ecommerce focus, but what about specific products? While you may have chosen to sell clothing, books, birdhouses, settees or anything else, you still have to know which<\/em> products exactly are going to line your digital shelves. Luckily, RepricerExpress has some top tips for all you third party sellers \u2014 testing the viability of your Amazon product ideas has never been easier.<\/strong><\/p>\n

Research How In Demand Your Product Idea Actually Is<\/h2>\n

This is probably the most obvious idea of checking for how well your product idea will work, as you want to make sure you\u2019ll be stocking a product that will actually sell. Google Trends<\/a> is an excellent place to go to compare trending products; although you can only compare five products at a time, it\u2019s easy enough to re-compare products once you\u2019ve determined what the winners are. Further, you can check how they\u2019ve been trending over annual periods, giving you a long-term idea of products’ growth or decline.<\/p>\n

Look at Size and Demand<\/h2>\n

As we well know from how things can trend on Twitter, how popular a certain product is doesn\u2019t always correlate to how big the market space for it is. For example, the NBA is currently one of the hottest topics because of Donald Sterling\u2019s comments, but it\u2019s not entirely practical to load up your inventory with basketball teams. Along with trending patterns, it\u2019s just as important to understand if there\u2019s a sizeable market and demand for your product.<\/p>\n

What are Your Competitors Selling?<\/h2>\n

At first glance, offering merchandise that your competitors are selling seems like a recipe for getting squeezed out before you\u2019ve begun. After all, why tap into a market that\u2019s saturated with Product X when it seems like a better idea to branch out where there are no competitors to take your customers away?<\/p>\n

The answer is an existing market. Your competitors have shown that there\u2019s already a big appetite for Product X, doing the dirty work for you so all you have to do is market yourself as the best choice available. You don\u2019t have to convince people there\u2019s a need for Product X, let alone do the analytics to figure out that\u2019s what they need; you just have to stock your inventory with Product X, get the word out and keep your prices competitive continually<\/a>.<\/p>\n

Examine Your Keywords<\/h2>\n

While keywords won\u2019t automatically tell if you if Product X will be a surefire winner, they do point towards what shoppers are searching for. Say you\u2019re selling shoes. People always need shoes, but what kind? If your Google As search turns up \u201cblack trainers\u201d five times more often than \u201csparkly green pumps\u201d, you have a pretty good idea of just what kind of shoes you should be selling.<\/p>\n

Another thing to keep in mind is to avoid searching for one keyword at a time, such as just entering in \u201cshoes\u201d or \u201cbooks\u201d. Of course, these are going to be good sellers, but it tells you absolutely nothing about what kind<\/em> of shoes and books people are looking for.<\/p>\n

One last tip to remember is that higher searches also tend to have higher competition, so amend your ecommerce plan accordingly to deal with the stiffer market.<\/p>\n

Who\u2019s Interested?<\/h2>\n

Whatever products you decide on, you\u2019ll need to know who the audience is. Baffle box-quilted down coats are a hot commodity in parts of the world where there\u2019s a definite winter season, but you have to use their \u201clanguage\u201d to market accordingly. There\u2019s no sense in using Louisiana patois or California surfer slang in your product listings because those are absolutely the wrong markets to target.<\/p>\n

For this, you can look to a variety of sources: Google Trends, Twitter, Facebook, Alexa<\/a>, Compete<\/a> or Quantcast<\/a>. And if it seems like too much work for you, just take a second and think back to every piece of mail or email you\u2019ve ever received that clearly wasn\u2019t marketed for you: how many nanoseconds did it take you to throw it out, and do you want your potential customers to do the same?<\/p>\n

Final Thoughts<\/h2>\n

Once you\u2019ve nailed all these steps in testing the viability of a product idea, the next step is to make sure it\u2019s priced correctly every second of every day. RepricerExpress<\/a> will help you do that by giving you a sophisticated repricing solution that’s super easy to use, and a 15-day free trial<\/a> to help you get used to a better way of working.<\/p>\n

\"Amazon<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019ve written a post before that dealt with deciding how to narrow down your ecommerce focus, but what about specific products? While you may have chosen to sell clothing, books, birdhouses, settees or anything else, you still have to know which products exactly are going to line your digital shelves. Luckily, RepricerExpress has some top […]<\/p>\n","protected":false},"author":3,"featured_media":2370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-2365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"\nHow to Test the Viability of Amazon Product Ideas | RepricerExpress<\/title>\n<meta name=\"description\" content=\"Testing the viability of your Amazon product ideas before stocking inventory is hugely important for succeeding as a third party seller on Amazon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/how-to-test-viability-amazon-product-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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