{"id":2346,"date":"2014-05-01T10:17:03","date_gmt":"2014-05-01T10:17:03","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2346"},"modified":"2020-03-20T11:25:45","modified_gmt":"2020-03-20T11:25:45","slug":"google-plus-for-ecommerce-sellers","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/google-plus-for-ecommerce-sellers\/","title":{"rendered":"Google+ for Ecommerce Sellers"},"content":{"rendered":"<p><strong>Google+ is what websters and ecommerce retailers love to hate on: it came in late to the game, couldn\u2019t seem to make up its mind how it would be defined, and has appeared to fail to make a serious mark on the social media scene. Giving it a casual glance, it seems like <a href=\"http:\/\/www.nytimes.com\/2014\/02\/15\/technology\/the-plus-in-google-plus-its-mostly-for-google.html?_r=3\">Google+ is the youngest sibling<\/a> in the family. The site is stuck with the family\u2019s hand-me-downs and can\u2019t seem to get any recognition, yet it\u2019s still in the picture and stubbornly refuses to go away. With the last point, is it possible that we\u2019re just looking at Google+ wrong and not using it for what it\u2019s meant to be used for? Could using Google+ for ecommerce sellers be a way of increasing sales?<\/strong><\/p>\n<h2>Google+ is Great for\u2026SEO<\/h2>\n<p>It makes perfect sense and yet it\u2019s not the first thing that comes to mind, but if there\u2019s a site that has \u201cGoogle\u201d contained in it, you can bet they make <a href=\"http:\/\/www.nytimes.com\/2013\/04\/04\/technology\/as-web-search-goes-mobile-apps-chip-at-googles-lead.html\">excellent bedfellows<\/a>. But it\u2019s always more complex than just that, and involves something called \u201cthe database of affinity\u201d.<\/p>\n<p>How it works is like this: everything that people like, share, tweet, post and just generally show a favourable preference for on the Internet is gathered into this database of affinity. But don\u2019t get too excited just yet. The database of affinity is still in the theoretical stage right now, but experts are placing their bets on Google, not Facebook or Twitter.<\/p>\n<ul>\n<li><strong>There\u2019s a lot \u2014 like a <strong>lot<\/strong> a lot \u2014 of data from a lot of sources.<\/strong> Amazon collects 6 million+ reviews each month; Twitter records 1.5 billion+ tweets per month; Facebook records 80 billion+ \u201clikes\u201d per month\u2026and Google+ has 540 million monthly active users, plus all the data they record.<\/li>\n<li><strong>Google has a proven track record in efficiently making sense of that data.<\/strong> To be really simple about it, anyone can theoretically aggregate data into one system (e.g. take a look at all the thousands of emails you have in your inbox), but not just anyone can make that meaningful. To stay on the email example, Google has done just that by sorting your inbox into Primary, Social and Promotions.<\/li>\n<li><strong>Advertising has to be custom-drawn from all that data.<\/strong> Remember the very first websites and how they were largely text-based? It may have had all the information present in one location, but it was difficult to get a sense of each one\u2019s significance. This is why children\u2019s voices aren\u2019t strongly featured in car commercials \u2014 they\u2019re typically linked with automobiles, and aren\u2019t convincing at selling the product.<\/li>\n<\/ul>\n<h2>What Matters is Click-Through Rate (CTR)<\/h2>\n<p>You may be thinking what any of this talk about the database of affinity has to do with SEO, particularly for online sellers, and it comes down to <em>how<\/em> Google is superior at sorting and knowing what to make of your friends\u2019 tastes.<\/p>\n<p>The Search Engine Results Page is the Holy Grail upon which everything is measured in the Internet, and Searchmetric found that +1\u2019s on Google+ were the biggest thing to get ranked highly. Let your mind run away with conspiracy theories if you like, but the bottom line is sharing data on Google+ tends to get you noticed more than other sources. Combine unique product descriptions with a little bit of sharing of those on Google+ and you just might find more people finding your products for sale online.<\/p>\n<p>Mind you, this is no guarantee that Google+ will rule the internet-world in the future, but it\u2019s pretty hard to argue against the monolith and the name its made for itself. But it also can\u2019t hurt to get in on it and squeeze everything you can out of Google+, because if it\u2019s good enough for Starbucks, it\u2019s good enough for you.<\/p>\n<p>At <a title=\"RepricerExpress Amazon repricer\" href=\"http:\/\/www.repricerexpress.com\/\">RepricerExpress<\/a>, we\u2019re always happy to pass on good ideas that\u2019ll help boost your online retail presence, particularly if you&#8217;re a third party seller on Amazon. Here\u2019s another bonus tip: using our repricing software allows you to continually adjust your prices so you can keep up with market trends, helping you move inventory faster so you can add one more Amazon Buy Box to your trophy mantle. We\u2019ve got a <a href=\"https:\/\/dashboard.repricer.com\/register\/do\/repricer?utm_source=rex-blog&amp;utm_medium=referral&amp;utm_campaign=rex-to-repricer-registration&amp;utm_activity=take-action\">15-day free trial<\/a> waiting just for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google+ is what websters and ecommerce retailers love to hate on: it came in late to the game, couldn\u2019t seem to make up its mind how it would be defined, and has appeared to fail to make a serious mark on the social media scene. Giving it a casual glance, it seems like Google+ is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,7,9],"tags":[],"class_list":["post-2346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-fba","category-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google+ for Ecommerce Sellers<\/title>\n<meta name=\"description\" content=\"Getting your products found on the Internet is key to successful sales and Google+ is one sure way online sellers can help their rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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