{"id":2335,"date":"2014-04-30T09:03:02","date_gmt":"2014-04-30T09:03:02","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2335"},"modified":"2024-12-20T12:03:19","modified_gmt":"2024-12-20T12:03:19","slug":"4-tips-optimise-amazon-strategy","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/4-tips-optimise-amazon-strategy\/","title":{"rendered":"4 Tips to Optimise Your Amazon Strategy"},"content":{"rendered":"

Optimising your Amazon strategy and listings is a non-negotiable, but third party sellers are so busy juggling all the demands of their business, they\u2019re sometimes guilty of not putting the best practices into play. Because of that, they may not be as successful at unlocking Buy Boxes as they could be, which hurts business in the long run. With that in mind, RepricerExpress<\/a> offers you a cheat sheet of the best tips that\u2019ll optimise your page in no time. Curious to know how to reach more sales? Keep reading for the best tips in the industry.<\/h3>\n

Tip 1: Spread the Word<\/h2>\n

The digital age has made word of mouth buzz one of the most popular and effective ways of spreading good or bad news. One person watches a video or visits a site, posts it on Facebook where their hundreds of friends can see, maybe a dozen of them share the post, and eventually the original post goes viral.<\/p>\n

How do you do that with your Amazon listings? One word: Feedback<\/strong>!\u00a0Customers want to know what others have to say about the quality of your product and service before they jump in, and little paragraphs are the best way of accomplishing that\u2014this example<\/a>\u00a0illustrates how one product and service can be described in so many different ways and can provide lots of new ideas for your own product descriptions. Send a friendly email to your buyers whenever they purchase a product, asking them to rate your service.<\/p>\n

Tip 2: Show \u2018Em What You Got<\/h2>\n

Mystikal\u2019s big song<\/a> may be quite crude, but he does make a good point in the chorus when he sings, \u201cshow me what you workin\u2019 with\u201d. Every time your customers visit your Amazon store front, they want you to show them what you\u2019re working with.<\/p>\n

Do you have high-quality images, or have you ripped them from another source? Are you using a repricing solution like RepricerExpress<\/a>, or relying on your Magic 8-Ball to tell you what to do and how to price? Have you googled other listings to find out which keywords work best? Remember every essay you ever had to write in high school where your teachers told you to write for an audience that knew nothing? The same concept applies in ecommerce, where more explanation is definitely the better route.<\/p>\n

Tip 3: Engage in Social Media<\/h2>\n

How many jobs can you name require you to use social media as part of the description\u2026that aren\u2019t specifically social media jobs? If you don\u2019t use more than a couple fingers to count, that means other retailers haven\u2019t clued into its importance.<\/p>\n

Social media should be part of each aspect of your online business, from using it to solicit feedback to advertising new products, prices and specials. There are billions of users on FourSquare, Facebook, Twitter and Instagram, and not tapping into this pool could be a very costly mistake. Remember, you want to go to where the trends are and will be, not where they were. Use the exact wording from your unique product descriptions to further enhance visibility\u2014if someone searches for your unique phrase then there are higher chances they’ll find your unique product description and product.<\/p>\n

Tip 4: Have Fun<\/h2>\n

At the end of the day, you\u2019re an ecommerce retailer because you wanted the autonomy and flexibility to be your own boss. Maybe you broke into ecommerce because you saw it was the way of the future, didn\u2019t like working for others or knew you could do it better \u2014 whatever your reason, this is your baby and it\u2019ll grow up faster than you realize.<\/p>\n

There are more than enough online retailers who present their merchandise as dryly and studiously as the Oxford Dictionary, but how you can stand out is to create your own brand. The most successful retailers have figured out to make their copy sound like a real person: Burton sounds exactly how a snowboarder would talk, Roxy<\/a> sounds exactly how boho water-loving women would talk, and Titleist<\/a> sounds exactly how a golfer would talk. Write the way you speak \u2014 make sure someone edits it! \u2014 and your personality will come through, endearing you to customers.<\/p>\n

It\u2019s easy to get caught up in the details when optimising your Amazon listings, but your ecommerce business shouldn\u2019t be that difficult. Bonus tip:<\/strong> using RepricerExpress\u2019s repricing software \u2014 with a free 15-day trial<\/a> to adjust your prices better than your competitors is another way to move a step closer to unlocking an Amazon Buy Box. And the beauty of it is, you can use RepricerExpress both before and<\/strong> after you\u2019ve used the above four tips.<\/h3>\n","protected":false},"excerpt":{"rendered":"

Optimising your Amazon strategy and listings is a non-negotiable, but third party sellers are so busy juggling all the demands of their business, they\u2019re sometimes guilty of not putting the best practices into play. Because of that, they may not be as successful at unlocking Buy Boxes as they could be, which hurts business in […]<\/p>\n","protected":false},"author":3,"featured_media":2344,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-2335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-tips"],"yoast_head":"\n4 Tips to Optimise Your Amazon Strategy<\/title>\n<meta name=\"description\" content=\"4 great tips to quickly increase sales by optimising your Amazon strategy like the pros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.repricerexpress.com\/4-tips-optimise-amazon-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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\/>\n<meta name=\"author\" content=\"Seamus Breslin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Seamus Breslin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.repricerexpress.com\/4-tips-optimise-amazon-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.repricerexpress.com\/4-tips-optimise-amazon-strategy\/\"},\"author\":{\"name\":\"Seamus Breslin\",\"@id\":\"https:\/\/www.repricerexpress.com\/#\/schema\/person\/3a136b67199cecf1cc48ce34d50ef4bc\"},\"headline\":\"4 Tips to Optimise Your Amazon 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