{"id":2191,"date":"2014-04-15T11:43:48","date_gmt":"2014-04-15T11:43:48","guid":{"rendered":"http:\/\/www.repricerexpress.com\/?p=2191"},"modified":"2024-12-20T10:38:07","modified_gmt":"2024-12-20T10:38:07","slug":"tips-collecting-consumer-data","status":"publish","type":"post","link":"https:\/\/www.repricerexpress.com\/tips-collecting-consumer-data\/","title":{"rendered":"Tips for Collecting Consumer Data"},"content":{"rendered":"

Acquiring data about your consumers is a double-edged sword: on one hand, having it there can help tremendously with the way you market to them, but on the other, things can get very messy if your system is hacked (and small third party sellers and ecommerce merchants have a harder time recovering from it than big ones). RepricerExpress<\/a> takes a look at some of the questions and issues you should be thinking about before you collect, and if it\u2019s really worth it for you to do so.<\/h3>\n

Do You Really Need the Information?<\/h2>\n

At the most basic level, the only thing you really<\/em> need from your consumers is their money. But this is akin to saying that the only things you really<\/em> need in life are food, water and air. This is technically true, but there\u2019s so much more to life\u2014and ecommerce\u2014than just the bare essentials.<\/p>\n

One of a consumer\u2019s biggest pet peeves is getting a generic response<\/a> to everything (how many times have you called up the cable company and could practically see<\/em> the script they were reading from?). It makes them feel like just another dollar sign, when all they really want is to know they matter. You at least owe that much to them because they are your lifeblood after all, and collecting their data can help.<\/p>\n

Think Wisely Before You Ask<\/h2>\n

Once you have your buyer’s personal information in your hands, you\u2019re dealing with a very precious commodity, both financially and psychologically. A person\u2019s name is a one-word representation of their entire life, and it took them a long time to construct it.<\/p>\n

Knowing this places them in a position of vulnerability, and the responsibility is on you to keep it safe from unscrupulous people, like hackers. One way to limit this happening is to hold onto the information for only as long as you need it (i.e. an actual date), and then destroy it.<\/p>\n

Ask for Only What You Need<\/h2>\n

Think about your ecommerce business for a second: do you really need to know what they had for breakfast, or can you build up an adequate profile on less than that? Finding the right balance is a tricky proposition, but it\u2019s always better to ask for one piece of information at a time instead of ordering a five-course dinner all at once.<\/p>\n

Surround Yourself with Some Muscle<\/h2>\n

As mentioned in the intro, smaller businesses and third party sellers have a more difficult time keeping data secure than their bigger counterparts (even if they are selling on Amazon, eBay or Rakuten’s Play.com). It\u2019s not that they lack intellect or skill, but just sheer manpower. Imagine if Heartbleed<\/a> infected your database: how would you fix that quickly whilst also managing the normal day-to-day operations? Something has to give, and it\u2019s either your business or the data.<\/p>\n

But if you turn to a company like PayPal or Stripe<\/a> for credit card information, or Pipeliner<\/a> or Zoho<\/a> for general customer relationship management, you\u2019ll be making the smart decision to let heavyweights protect it. At the very least, you should encrypt everything they give you, but it\u2019s really better if you hire someone skilled in the area. And remember, every time you enlist the help of a third party, verify that they\u2019re using the highest level of encryption possible. Ask them if they\u2019d be able to keep their mother\u2019s data safe, and the answer will tell you everything.<\/p>\n

Collecting consumer data is a necessary step in tailoring your ecommerce experience to them, but there are definitely right and wrong ways of going about it. Now that you\u2019re in the know about data etiquette, make sure you keep your ecommerce business thriving with RepricerExpress<\/a>. Our repricing software has an intuitive feel to it, and comes with a 15-day free trial<\/a> so you can be sure you love it before paying for it.<\/h3>\n","protected":false},"excerpt":{"rendered":"

Acquiring data about your consumers is a double-edged sword: on one hand, having it there can help tremendously with the way you market to them, but on the other, things can get very messy if your system is hacked (and small third party sellers and ecommerce merchants have a harder time recovering from it than […]<\/p>\n","protected":false},"author":3,"featured_media":2198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon"],"yoast_head":"\nTips for Collecting Consumer Data<\/title>\n<meta name=\"description\" content=\"Ecommerce sellers need should be collecting consumer data to improve their business but there are big implications if you don't do it right!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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